Tech-Savvy Marketing and Design

Using Technology in Marketing and Design

• Originally planned presenter Scott Rutledge has been rescheduled for tomorrow's presentation on interactive design

• The presentation will focus on using technology in marketing and design

• The merging of marketing, communications, and design as separate disciplines

• The importance of brand discovery and understanding what makes a brand special

• Objectivity is crucial in maintaining perspective when managing a brand

• Identifying the differentiators and separating from competitors

• Understanding the journey with a brand, identifying pain points and goals

• Designing the website and digital marketing to feel organic and intuitive

• Considering the end-users and how to make their experience easy and appreciated

• Adding new dimensions to a brand's identity to encourage conversion

• The importance of maintaining objectivity and distance when managing a brand

• The American Marketing Association as a resource for learning about competitors.Tools and Strategies for Effective Marketing and Design

• Amazon should give back more to communities and non-profits, as they make an immense amount of money every year.

• AmazonSmile was a feature that allowed a portion of profits to go to a non-profit of the buyer's choice, but it no longer exists.

• Make it easy for customers to contact you and provide feedback through surveys and social media.

• Understand your audience's demographics, spending behavior, location, geographics, psychographics, and behavior tracking.

• Use tools like Miro, Mural, and logic forms to map out ideas, user journey, and website navigation architecture.

• Show your ideas visually through tools like Miro and Canva, and don't just describe them.

• Automate workflows through tools like Zapier to work smarter, not harder.

• Become a lifelong learner and be curious about the technologies available to you.

• Tools like Figma, Canva, Elementor, and Divi can help with website design and prototyping.

• WordPress has a 40% market share and is a wizzy wig tool with adaptations like Elementor and Divi.

• Companies are looking for designers who can do marketing and marketers who can do design, so it's essential to learn new skills outside of your comfort area.

• The journey to becoming a marketing/design unicorn is the destination, and it's okay to specialize in one area.Overview of Design Technologies and AI Tools

• Beautiful coding alone does not guarantee an aesthetically pleasing website design.

• Squarespace and Wix handle the coding for you, allowing you to focus on design.

• Squarespace offers pre-built themes, but has limitations on content presentation, integrations, and functionality.

• WordPress offers a million themes, flexibility with integrations, and amazing SEO performance, but requires new skills and constant updates.

• Wix has limited presentation on content, integrations, and functionality, but charges a monthly fee.

• WordPress.org is free and has the most robust functionality, better performance, and more flexibility.

• Shopify is an all-in-one e-commerce solution for simple and optimized transactions, but lacks customization and scalability.

• AI tools can enhance design, copywriting, digital media, content creation, SEO, and more.

• Built with AI is a newsletter that delivers new AI tools to your email every day.

• AI tools can automatically generate audio, video, and stories for content creation.

• Learning about AI can lead to higher salary and marketability in the industry.

• Marketers who know AI will profit and succeed, while those who refuse to learn may lose their jobs.

Test your knowledge on using technology in marketing and design with this informative quiz! From understanding the importance of brand discovery to identifying pain points and designing user-friendly websites, this quiz covers a wide range of topics. Discover effective tools and strategies for successful marketing and design, as well as an overview of popular design technologies and AI tools. Whether you're a marketer, designer, or simply interested in the field, this quiz is sure to challenge and educate you on the latest trends and techniques in technology-driven marketing and