Tech-Savvy Marketing and Design

Using Technology in Marketing and Design

• Originally planned presenter Scott Rutledge has been rescheduled for tomorrow's presentation on interactive design

• The presentation will focus on using technology in marketing and design

• The merging of marketing, communications, and design as separate disciplines

• The importance of brand discovery and understanding what makes a brand special

• Objectivity is crucial in maintaining perspective when managing a brand

• Identifying the differentiators and separating from competitors

• Understanding the journey with a brand, identifying pain points and goals

• Designing the website and digital marketing to feel organic and intuitive

• Considering the end-users and how to make their experience easy and appreciated

• Adding new dimensions to a brand's identity to encourage conversion

• The importance of maintaining objectivity and distance when managing a brand

• The American Marketing Association as a resource for learning about competitors.Tools and Strategies for Effective Marketing and Design

• Amazon should give back more to communities and non-profits, as they make an immense amount of money every year.

• AmazonSmile was a feature that allowed a portion of profits to go to a non-profit of the buyer's choice, but it no longer exists.

• Make it easy for customers to contact you and provide feedback through surveys and social media.

• Understand your audience's demographics, spending behavior, location, geographics, psychographics, and behavior tracking.

• Use tools like Miro, Mural, and logic forms to map out ideas, user journey, and website navigation architecture.

• Show your ideas visually through tools like Miro and Canva, and don't just describe them.

• Automate workflows through tools like Zapier to work smarter, not harder.

• Become a lifelong learner and be curious about the technologies available to you.

• Tools like Figma, Canva, Elementor, and Divi can help with website design and prototyping.

• WordPress has a 40% market share and is a wizzy wig tool with adaptations like Elementor and Divi.

• Companies are looking for designers who can do marketing and marketers who can do design, so it's essential to learn new skills outside of your comfort area.

• The journey to becoming a marketing/design unicorn is the destination, and it's okay to specialize in one area.Overview of Design Technologies and AI Tools

• Beautiful coding alone does not guarantee an aesthetically pleasing website design.

• Squarespace and Wix handle the coding for you, allowing you to focus on design.

• Squarespace offers pre-built themes, but has limitations on content presentation, integrations, and functionality.

• WordPress offers a million themes, flexibility with integrations, and amazing SEO performance, but requires new skills and constant updates.

• Wix has limited presentation on content, integrations, and functionality, but charges a monthly fee.

• WordPress.org is free and has the most robust functionality, better performance, and more flexibility.

• Shopify is an all-in-one e-commerce solution for simple and optimized transactions, but lacks customization and scalability.

• AI tools can enhance design, copywriting, digital media, content creation, SEO, and more.

• Built with AI is a newsletter that delivers new AI tools to your email every day.

• AI tools can automatically generate audio, video, and stories for content creation.

• Learning about AI can lead to higher salary and marketability in the industry.

• Marketers who know AI will profit and succeed, while those who refuse to learn may lose their jobs.