تأسيس الشركات: الرؤية والبحث متوسط

• The power of visioning and research are vital first steps when starting a business.
• A vision establishes and maintains a strong foundation and serves as a roadmap to business success.
• A business without a vision lacks direction, whereas a vision serves as a compass guiding strategic decisions.

Lesson Introduction

• The lesson focuses on creating a strong business foundation through visioning and research.
• It covers theories and exercises to assist with defining and designing the business’s desired future state.

Business Visioning

• Before launching a business, envision its desired future state to guide goals, decisions, and actions.
• Business visioning involves creative and analytical processes to identify and design the business’s future state and strategies.
• Vision is creating a vivid mental image of the future business.
• Mission is translating that image into clear goals and actions.
• Strategy defines who, what, why, when, where, how, and how much.
• The visioning process facilitates realization of goals, purpose, and a roadmap for the business.

Questions to Answer in Business Visioning

• What is the optimal position to ensure sustainable relevance?
• How can the future state be broken down into goals and objectives?
• Which strategies and actions are required for realization?
• Which Critical Success Factors (CSFs) will be implemented to measure success?
• What research is needed to confirm the viability of actions and future vision?

IKIGAI Discovery

• The IKIGAI exercise helps discover life purpose and transform it into goals, actions, and a dream business.
• It sets the direction for personal life and future business through introspection.

Business Vision Board

• A business vision board is a collection of images and words representing purpose, dreams, and business vision.
• It serves as inspiration or motivation to pursue entrepreneurial/professional opportunities.
• It helps create visible and attractive goals and plan a business bucket list, including anything that will transform the vision into reality.

Wall of Ideas

• The Wall of Ideas exercise is best with peers, friends, colleagues, employees, and business partners, creating a wall filled with short, medium and long-term goals.
• It uses predetermined trigger questions to inspire creativity avoiding creative blockages by using time pressure.
• It's a fun way to gather results from ideation/concept development sessions.
• Trigger questions help bring up funny and interesting ideas.
• Discussing the business vision board with those involved provides direction
• It is also possible to complete this exercise before working on the vision board.

Wall of Ideas - Process

• Create 20-40 trigger questions and set a 10-15 minute time limit
• Cluster similar ideas under specific themes
• Affinity mapping would be a useful tool
• The purpose of this exercise is to sift through the ideas for the useful and relevant ones
• Create a parking lot to store ideas for a future consideration
• The board has to be easily visible and accessible to encourage revisits and adjustments

Business Vision Canvas

• The Business Vision Canvas, created by David Sibbet, helps co-design a vision using 5 key steps.
• Using the tool helps clarify supports, challenges, and opportunities to create a vision for the business.
• Assists in identifying design criteria for business models and strategies.
• It enables defining and designing the entire business vision using one sheet.
• It includes supports, opportunities, challenges, and required actions.
• Serves as a guideline for decision-makers.

Business Vision Canvas Components

• Supports are the things that strengthen you while reaching your vison
• BOLD STEPS are the big steps towards your vision
• Challenges are the potential hinderances
• Vision statement is the desired future state of your business

Criteria for a Business Vision

• Futuristic, considers where the business is headed and its full potential.
• Inspiring, creates a vivid and energizing image for those involved.

More Criteria for a Business Vision

• Motivational, inspires commitment and creates an emotional connection.
• Purposeful, establishes an ultimate direction and a bigger picture.
• Unique, is distinct from competitors and requires additional ideation if needed.

Additional Vision Qualities

• Specific.
• Measurable.
• Achievable.
• Realistic.
• Time Bound.
• Believable.
• Authentic.
• Impactful.
• Memorable.
• Challenging.

Challenge - Steps to Take

• Discover your personal IKIGAI.
• Design a business vision board.
• Create a visible wall of ideas.
• Sketch a business vision canvas.