Target Audience 101
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Questions and Answers

What is a target audience?

  • A group of people who are interested in a specific product or service (correct)
  • A group of people who are randomly selected
  • A group of people who are not interested in a specific product or service
  • A group of people who are not aware of a specific product or service

    • Based on the information provided, what is the purpose of identifying a target audience?

  • To randomly select people for marketing purposes
  • To tailor marketing strategies to specific groups of people (correct)
  • To create awareness about a product or service
  • To exclude people from marketing efforts

    • From the given text, what is NOT a characteristic of a target audience?

  • Having a need or desire for a particular product or service
  • Being randomly selected (correct)
  • Being interested in a specific product or service
  • Having similar demographics or interests

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