Questions and Answers
What does ASTA stand for?
What is a benefit in the context of travel?
A positive result that a feature brings to a particular client
What is business travel?
Includes all trips that are purchased by businesses and made for their purpose
What is a commission?
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What is a commodity?
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What is a conference system?
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What does demographic segmentation involve?
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Who are dependables in the context of travel?
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What is a distributor in the travel industry?
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What is a familiarization trip?
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What is high season?
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What does the hospitality industry include?
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What is incentive travel?
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What is leisure travel?
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What is low season?
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What is marketing?
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What is market segmentation?
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What does meeting travel refer to?
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What does NTO stand for?
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What is an override?
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What is personal selling?
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What is a preferred supplier relationship?
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What is price segmentation?
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What is a professional in the context of travel?
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What is psychographic segmentation?
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What is selling in the travel industry?
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What is the shoulder season?
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What is a supplier in the travel context?
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What are supporting businesses and organizations?
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What is a target market?
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What is a travel agency?
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What is a travel counselor?
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What is usage segmentation?
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What does VFR travel stand for?
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Who are venturers in the travel context?
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Study Notes
Key Terms in Travel and Tourism Industry
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ASTA (American Society of Travel Agents): A professional association representing travel agents, advocating for their interests in the industry.
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Benefit: Refers to the positive outcome a feature delivers to a client, enhancing their travel experience or satisfaction.
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Business Travel: Also known as corporate travel, this encompasses trips taken for work purposes, funded by businesses.
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Commission: The fee or percentage earned by agents or sellers from a sale, incentivizing sales activities.
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Commodity: A product that possesses consistent value regardless of location, often seen in basic travel services.
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Conference System: A framework where suppliers collectively manage the sale of their products through designated agents, establishing standardized contracts.
Market and Consumer Segmentation
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Demographic Segmentation: Categorization based on characteristics such as age, gender, and marital status, helping tailor offerings to specific groups.
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Dependables: Travelers who prefer familiarity and comfort, frequently revisiting popular destinations.
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Distributor: An intermediary that connects suppliers with travelers, facilitating the purchase of travel services.
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Familiarization Trip: An opportunity for travel professionals to experience destination offerings first-hand, usually at a discounted rate.
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Feature: An intrinsic characteristic of a product or service that may influence a consumer’s purchasing decision.
Travel Seasons and Industry Sectors
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High Season: The peak period for travel, marked by increased rates and a high volume of travelers.
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Hospitality Industry: Encompasses providers of accommodation, food, and beverage services that cater to travelers.
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Incentive Travel: A rewarding trip offered to employees as recognition for achieving productivity or sales targets.
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Leisure Travel: Travel undertaken for enjoyment and pleasure, including visits to family and friends.
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Low Season: The period characterized by reduced rates and lower travel traffic, often regarded as value season.
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Meeting Travel: Travel associated with organized events, such as conferences or conventions.
Marketing and Selling in Travel
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Marketing: The strategic process of aligning consumer preferences with suitable travel products or services.
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Market Segmentation: Identifying groups of individuals sharing similar needs, crucial for creating targeted marketing strategies.
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NTO (National Tourist Office): A government-supported entity focused on promoting tourism within a specific country.
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Override: A bonus payment provided to suppliers based on exceeding a set sales volume.
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Personal Selling: Direct interaction between sellers and consumers to facilitate the purchase of travel services.
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Preferred Supplier Relationship: An agreement favoring one supplier, aiming to maximize a travel agency’s usage of their services.
Pricing and Professional Standards
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Price Segmentation: Dividing consumers based on their willingness and ability to pay for travel products or services.
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Professional: An individual with specialized knowledge and skills in travel, committed to ethical practices.
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Psychographic Segmentation: Grouping consumers based on attitudes, interests, and beliefs, enhancing targeted marketing efforts.
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Selling: A function of marketing to ensure that travel products and services reach customers.
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Shoulder Season: The transitional times between high and low tourist seasons, often offering favorable pricing.
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Supplier: A provider of travel goods and services, including transportation, accommodations, and entertainment.
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Supporting Business and Organizations: Entities that offer travel-related services or support the regulatory framework of the travel industry.
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Target Market: The specific audience segment that a seller intends to reach for their travel offerings.
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Travel Agency: A business dedicated to selling travel services and products directly to consumers.
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Travel Counselor: A professional who advises clients and arranges travel details, synonymous with a travel agent.
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Usage Segmentation: Categorizing consumers based on their intended use for a travel product, critical for effective marketing strategies.
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VFR Travel (Visiting Friends and Relatives): Travel with the purpose of connecting with family and friends.
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Venturers: Describes travelers characterized by confidence and curiosity, seeking new experiences and destinations.
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Description
Dive into the fundamentals of the travel and tourism industry with this TAP Test Chapter 1 quiz. Explore key terms and concepts such as ASTA, business travel, and commissions that shape the industry. Perfect for anyone looking to strengthen their understanding of travel and tourism terminology.