TAP Test Chapter 1: Travel & Tourism Overview

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Questions and Answers

What does ASTA stand for?

Association of Travel Agents

Association of Travel Advisors

American Society of Travel Agents (correct)

American Society of Travel Advisors

What is a benefit in the context of travel?

A positive result that a feature brings to a particular client

What is business travel?

Includes all trips that are purchased by businesses and made for their purpose

What is a commission?

A fee or percentage of a sale Signup and view all the answers

What is a commodity?

Something that varies little and has the same value everywhere Signup and view all the answers

What is a conference system?

A system by which a group of suppliers controls the sale of their product Signup and view all the answers

What does demographic segmentation involve?

Categorizing people according to characteristics such as age, sex, or marital status Signup and view all the answers

Who are dependables in the context of travel?

People who value familiarity and comfort who tend to visit popular places again and again Signup and view all the answers

What is a distributor in the travel industry?

A company that acts as an intermediary between suppliers and travelers Signup and view all the answers

What is a familiarization trip?

A trip offered to travel professionals at a reduced rate to inspect hotels and attractions Signup and view all the answers

What is high season?

The season when rates and traffic peak Signup and view all the answers

What does the hospitality industry include?

Supplies hotel accommodations and food and beverage services Signup and view all the answers

What is incentive travel?

A prize or reward for employees usually for productivity or sales performance Signup and view all the answers

What is leisure travel?

Travel done for pleasure Signup and view all the answers

What is low season?

The season when rates and traffic are at their lowest Signup and view all the answers

What is marketing?

A series of decisions and actions taken by a seller to match consumer preferences with a product or service Signup and view all the answers

What is market segmentation?

The process of identifying clusters of individuals with similar needs Signup and view all the answers

What does meeting travel refer to?

Travel to organized gatherings such as conferences and conventions Signup and view all the answers

What does NTO stand for?

National Tourist Office Signup and view all the answers

What is an override?

An extra payment made by a supplier as a bonus for a large volume of sales Signup and view all the answers

What is personal selling?

Selling conducted person to person Signup and view all the answers

What is a preferred supplier relationship?

An arrangement where a travel agency is committed to maximizing its use of a particular supplier Signup and view all the answers

What is price segmentation?

The process of dividing a population into segments based on spending ability Signup and view all the answers

What is a professional in the context of travel?

A person who has learned a body of knowledge and demonstrated ethical commitment Signup and view all the answers

What is psychographic segmentation?

The process of categorizing consumers based on their attitudes, interests, and beliefs Signup and view all the answers

What is selling in the travel industry?

An aspect of marketing that ensures a product or service is purchased Signup and view all the answers

What is the shoulder season?

The period between high and low seasons Signup and view all the answers

What is a supplier in the travel context?

A company that provides goods and services sold to travelers Signup and view all the answers

What are supporting businesses and organizations?

Entities that provide travel-related services or regulate the travel industry Signup and view all the answers

What is a target market?

A market segment that a seller aims to reach Signup and view all the answers

What is a travel agency?

A business that sells travel products and services directly to the public Signup and view all the answers

What is a travel counselor?

An individual who advises travelers and sells travel arrangements Signup and view all the answers

What is usage segmentation?

The process of categorizing potential consumers based on the purpose for which they would use a product Signup and view all the answers

What does VFR travel stand for?

Travel to visit friends or relatives Signup and view all the answers

Who are venturers in the travel context?

Travelers who tend to be confident and curious, enjoying discovering new vacation spots Signup and view all the answers

Study Notes

Key Terms in Travel and Tourism Industry

ASTA (American Society of Travel Agents): A professional association representing travel agents, advocating for their interests in the industry.
Benefit: Refers to the positive outcome a feature delivers to a client, enhancing their travel experience or satisfaction.
Business Travel: Also known as corporate travel, this encompasses trips taken for work purposes, funded by businesses.
Commission: The fee or percentage earned by agents or sellers from a sale, incentivizing sales activities.
Commodity: A product that possesses consistent value regardless of location, often seen in basic travel services.
Conference System: A framework where suppliers collectively manage the sale of their products through designated agents, establishing standardized contracts.

Market and Consumer Segmentation

Demographic Segmentation: Categorization based on characteristics such as age, gender, and marital status, helping tailor offerings to specific groups.
Dependables: Travelers who prefer familiarity and comfort, frequently revisiting popular destinations.
Distributor: An intermediary that connects suppliers with travelers, facilitating the purchase of travel services.
Familiarization Trip: An opportunity for travel professionals to experience destination offerings first-hand, usually at a discounted rate.
Feature: An intrinsic characteristic of a product or service that may influence a consumer’s purchasing decision.

Travel Seasons and Industry Sectors

High Season: The peak period for travel, marked by increased rates and a high volume of travelers.
Hospitality Industry: Encompasses providers of accommodation, food, and beverage services that cater to travelers.
Incentive Travel: A rewarding trip offered to employees as recognition for achieving productivity or sales targets.
Leisure Travel: Travel undertaken for enjoyment and pleasure, including visits to family and friends.
Low Season: The period characterized by reduced rates and lower travel traffic, often regarded as value season.
Meeting Travel: Travel associated with organized events, such as conferences or conventions.

Marketing and Selling in Travel

Marketing: The strategic process of aligning consumer preferences with suitable travel products or services.
Market Segmentation: Identifying groups of individuals sharing similar needs, crucial for creating targeted marketing strategies.
NTO (National Tourist Office): A government-supported entity focused on promoting tourism within a specific country.
Override: A bonus payment provided to suppliers based on exceeding a set sales volume.
Personal Selling: Direct interaction between sellers and consumers to facilitate the purchase of travel services.
Preferred Supplier Relationship: An agreement favoring one supplier, aiming to maximize a travel agency’s usage of their services.

Pricing and Professional Standards

Price Segmentation: Dividing consumers based on their willingness and ability to pay for travel products or services.
Professional: An individual with specialized knowledge and skills in travel, committed to ethical practices.
Psychographic Segmentation: Grouping consumers based on attitudes, interests, and beliefs, enhancing targeted marketing efforts.
Selling: A function of marketing to ensure that travel products and services reach customers.
Shoulder Season: The transitional times between high and low tourist seasons, often offering favorable pricing.
Supplier: A provider of travel goods and services, including transportation, accommodations, and entertainment.
Supporting Business and Organizations: Entities that offer travel-related services or support the regulatory framework of the travel industry.
Target Market: The specific audience segment that a seller intends to reach for their travel offerings.
Travel Agency: A business dedicated to selling travel services and products directly to consumers.
Travel Counselor: A professional who advises clients and arranges travel details, synonymous with a travel agent.
Usage Segmentation: Categorizing consumers based on their intended use for a travel product, critical for effective marketing strategies.
VFR Travel (Visiting Friends and Relatives): Travel with the purpose of connecting with family and friends.
Venturers: Describes travelers characterized by confidence and curiosity, seeking new experiences and destinations.

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Description

Dive into the fundamentals of the travel and tourism industry with this TAP Test Chapter 1 quiz. Explore key terms and concepts such as ASTA, business travel, and commissions that shape the industry. Perfect for anyone looking to strengthen their understanding of travel and tourism terminology.