Podcast
Questions and Answers
What material was used to make the wrist straps for Circular 1 watches?
What material was used to make the wrist straps for Circular 1 watches?
Where did ID Geneve and CompPair source the recycled carbon fibres to make dials for their watches?
Where did ID Geneve and CompPair source the recycled carbon fibres to make dials for their watches?
What technology did CompPair develop that allows for the repair of carbon fibre materials?
What technology did CompPair develop that allows for the repair of carbon fibre materials?
What aspect of the watches appeals to company executives and engineers specialized in environmental materials?
What aspect of the watches appeals to company executives and engineers specialized in environmental materials?
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According to Luca Solca, what characteristic of ID Geneve's watches did he praise?
According to Luca Solca, what characteristic of ID Geneve's watches did he praise?
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What is the main focus of ID Geneve in producing luxury timepieces?
What is the main focus of ID Geneve in producing luxury timepieces?
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What type of packaging does ID Geneve use for its watches to align with its sustainability goals?
What type of packaging does ID Geneve use for its watches to align with its sustainability goals?
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What background did Nicolas Freudiger, the co-founder of ID Geneve, have prior to starting the sustainable luxury watch brand?
What background did Nicolas Freudiger, the co-founder of ID Geneve, have prior to starting the sustainable luxury watch brand?
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What role does Leonardo DiCaprio play in the story of ID Geneve's development?
What role does Leonardo DiCaprio play in the story of ID Geneve's development?
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What motivated the founders of ID Geneve to create a luxury watch brand with a sustainable approach?
What motivated the founders of ID Geneve to create a luxury watch brand with a sustainable approach?
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What innovative material did ID Geneve use for the wrist straps of their Circular 1 watches?
What innovative material did ID Geneve use for the wrist straps of their Circular 1 watches?
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Where did the trio test the solar oven to obtain recycled steel ingots for their watch production?
Where did the trio test the solar oven to obtain recycled steel ingots for their watch production?
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What type of technology did doctorate students from EPFL develop that caught the attention of ID Geneve at the ChangeNow innovation fair?
What type of technology did doctorate students from EPFL develop that caught the attention of ID Geneve at the ChangeNow innovation fair?
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In what town in the Jura mountains do ID Geneve and CompPair plan to set up a new solar oven for production?
In what town in the Jura mountains do ID Geneve and CompPair plan to set up a new solar oven for production?
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Who mentioned that there is a market segment looking for sustainably-sourced luxury products like those being offered by ID Geneve?
Who mentioned that there is a market segment looking for sustainably-sourced luxury products like those being offered by ID Geneve?
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Study Notes
ID Geneve: Sustainable Luxury Watch Brand
- ID Geneve is a Geneva-based watch brand that aims to create high-end watches with a climate- and environmentally-friendly circular production approach.
- The company uses non-traditional materials, such as vegetal leather and recycled stainless steel melted in a solar oven.
- Founded in 2020, ID Geneve has produced 620 watches so far.
- The watches are presented in compostable packaging made from algae, which can dissolve in water and be used as garden fertiliser.
- The price range of ID Geneve watches is between 3,600 and 5,000 Swiss francs ($4,200 to $5,800).
Founders and Investors
- Nicolas Freudiger, 35, is the co-founder of ID Geneve, who graduated from Lausanne's Hospitality Business School and previously worked at Coca-Cola.
- Freudiger came up with the idea to create a sustainable luxury watch brand after attending a circular economy seminar.
- Cedric Mulhauser, a watchmaker trained at Vacheron Constantin, is a co-founder and childhood friend of Freudiger.
- Singal Depery Moesch, a designer, is also a co-founder of ID Geneve.
- US actor Leonardo DiCaprio invested in ID Geneve in October 2023.
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Description
Test your knowledge on sustainable luxury watches with a quiz focusing on a Geneva watch brand that uses innovative materials and eco-friendly production methods. Learn about the small ID Geneve start-up and their commitment to creating high-end timepieces with a circular production approach.
