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It obtains dara about opinions, attitudes, preferences, and behaviors using questionnaires or interviews.
It obtains dara about opinions, attitudes, preferences, and behaviors using questionnaires or interviews.
Survey research
It allows researchers to study experiences, feelings, thoughts, and motives that cannot ve directly observed.
It allows researchers to study experiences, feelings, thoughts, and motives that cannot ve directly observed.
Survey research
What are the advantages of the survey approach?
What are the advantages of the survey approach?
- We can efficiently collect large amounts of data
- Anonymous surveys can increase the accuracy of answers to sensitive questions
- Surveys can allow us to draw inferences about the causes of behavior and can complement laboratory and field experiments
- All of the above (correct)
What is the most important limitation of the survey approach?
What is the most important limitation of the survey approach?
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Much more than writing out a bunch of questions
Much more than writing out a bunch of questions
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A research project all by itself
A research project all by itself
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Involves steps that need to be followed
Involves steps that need to be followed
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Ensures that valid information is gathered and that the questions are truly asking what the researcher intends to ask.
Ensures that valid information is gathered and that the questions are truly asking what the researcher intends to ask.
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