Survey Question Formatting
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Questions and Answers

What is the main purpose of a survey?

  • To create well-formatted questions
  • To question everyone in the population
  • To gather sample responses from the target market (correct)
  • To select a representative sample
  • Why is sampling used in surveys?

  • To create well-formatted questions
  • To reduce the time and cost of the survey
  • To ensure 100% accuracy
  • To represent the whole group without polling each person (correct)
  • What does an increased sample size do to the validity of the survey?

  • It makes the survey 100% accurate
  • It reduces the risk and is less time-consuming
  • It does not affect the validity
  • It increases the likelihood of validity (correct)
  • Why is the Canadian Census considered a '100% Sample'?

    <p>Because every Canadian is accounted for</p> Signup and view all the answers

    Which type of questions allows the respondent to answer how they see fit?

    <p>Open ended questions</p> Signup and view all the answers

    What type of questions ask the respondent to select an answer from two or more choices?

    <p>Closed ended questions</p> Signup and view all the answers

    Which type of survey questions 'funnel' the respondent's answers to a set of provided responses?

    <p>Multiple choice questions</p> Signup and view all the answers

    Which type of question may lead the respondent to select a particular opinion, making the survey biased?

    <p>Leading question</p> Signup and view all the answers

    Study Notes

    Survey Basics

    • The main purpose of a survey is to collect information about a population by asking questions to a subset of that population.

    Sampling in Surveys

    • Sampling is used in surveys to reduce costs and time, as it is often impossible to survey the entire population.
    • Sampling involves using a subset of the population, which is representative of the whole population.

    Sample Size and Validity

    • An increased sample size increases the validity of the survey, as it reduces the margin of error and provides more accurate results.

    The Canadian Census

    • The Canadian Census is considered a '100% Sample', as it attempts to survey the entire population of Canada, rather than a sample.

    Question Types

    • Open-ended questions allow respondents to answer in their own words, giving them the freedom to provide detailed and nuanced responses.

    Multiple Choice Questions

    • Closed-ended questions ask respondents to select an answer from two or more predetermined choices.

    Funnel Questions

    • Funnel questions are a type of closed-ended question that 'funnel' the respondent's answers to a set of provided responses, guiding them towards a specific outcome.

    Leading Questions

    • Leading questions are a type of question that may lead respondents to select a particular opinion or answer, potentially making the survey biased.

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    Related Documents

    Intro to Surveys.pptx

    Description

    Test your ability to create well-formatted closed and open-ended survey questions, and to create a survey using proper format. Understand the purpose and effectiveness of surveys in sampling a target market.

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