8 Questions
What is the main purpose of a survey?
To gather sample responses from the target market
Why is sampling used in surveys?
To represent the whole group without polling each person
What does an increased sample size do to the validity of the survey?
It increases the likelihood of validity
Why is the Canadian Census considered a '100% Sample'?
Because every Canadian is accounted for
Which type of questions allows the respondent to answer how they see fit?
Open ended questions
What type of questions ask the respondent to select an answer from two or more choices?
Closed ended questions
Which type of survey questions 'funnel' the respondent's answers to a set of provided responses?
Multiple choice questions
Which type of question may lead the respondent to select a particular opinion, making the survey biased?
Leading question
Study Notes
Survey Basics
- The main purpose of a survey is to collect information about a population by asking questions to a subset of that population.
Sampling in Surveys
- Sampling is used in surveys to reduce costs and time, as it is often impossible to survey the entire population.
- Sampling involves using a subset of the population, which is representative of the whole population.
Sample Size and Validity
- An increased sample size increases the validity of the survey, as it reduces the margin of error and provides more accurate results.
The Canadian Census
- The Canadian Census is considered a '100% Sample', as it attempts to survey the entire population of Canada, rather than a sample.
Question Types
- Open-ended questions allow respondents to answer in their own words, giving them the freedom to provide detailed and nuanced responses.
Multiple Choice Questions
- Closed-ended questions ask respondents to select an answer from two or more predetermined choices.
Funnel Questions
- Funnel questions are a type of closed-ended question that 'funnel' the respondent's answers to a set of provided responses, guiding them towards a specific outcome.
Leading Questions
- Leading questions are a type of question that may lead respondents to select a particular opinion or answer, potentially making the survey biased.
Test your ability to create well-formatted closed and open-ended survey questions, and to create a survey using proper format. Understand the purpose and effectiveness of surveys in sampling a target market.
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