Survey Design/Data Collection

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Questions and Answers

A researcher wants to gather location data during a field study. Which smartphone sensor would be most suitable for this purpose?

  • Accelerometer
  • Proximity sensor
  • GPS sensor (correct)
  • Microphone

Which of the following describes the primary difference between quantitative and qualitative data?

  • Quantitative data is based on numerical measurements, while qualitative data describes feelings and opinions. (correct)
  • Quantitative data is analyzed using presentation software, while qualitative data is analyzed using spreadsheets.
  • Qualitative data is based on numerical measurements, while quantitative data describes feelings and opinions.
  • Qualitative data is collected through questionnaires, while quantitative data is collected through interviews.

In a collaborative survey project, what is the most important reason for defining team roles?

  • To ensure all team members are assigned tasks based on their personal preferences.
  • To encourage competition between team members to improve the overall survey quality.
  • To avoid redundancy and ensure all necessary tasks are completed effectively. (correct)
  • To limit the number of people involved in each aspect of the survey.

A student aims to determine the noisiest area in the school during lunch. Which data collection method would be the MOST appropriate?

<p>Using a smartphone sound meter app to measure noise levels at different locations. (D)</p> Signup and view all the answers

When analyzing data from a survey, what is the best approach to ensure that quantitative data collected at different times can be compared?

<p>Use the same sample time for all data collection to maintain consistency. (C)</p> Signup and view all the answers

Why are open-ended questions preferred when collecting qualitative data?

<p>They encourage detailed and nuanced answers. (B)</p> Signup and view all the answers

What is the process of 'transcribing' in the context of survey data analysis?

<p>Copying qualitative data into a digital format for analysis. (C)</p> Signup and view all the answers

Which element should be included to improve a presentation of survey results?

<p>Visually appealing themes, transitions, and audio files. (B)</p> Signup and view all the answers

What is the primary benefit of providing handouts during a presentation of survey results?

<p>To help the audience understand and remember the presentation content. (D)</p> Signup and view all the answers

What role does 'digital citizenship' play in the context of presenting survey data?

<p>It enhances communication skills for connecting with global audiences. (C)</p> Signup and view all the answers

Flashcards

Data Logging

Using devices like smartphones for collecting data via built-in sensors.

Quantitative Data

Numerical data used for measurement and comparison.

Qualitative Data

Descriptive data capturing feelings, opinions, and insights.

Survey Methods

Questionnaires, interviews, and measuring devices.

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Surveyor 1 Role

Counting the number of people.

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Surveyor 2 Role

Recording sound level.

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Quantitative Data for Analysis

Data that can be expressed numerically.

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Qualitative Data for Analysis

Data that involves descriptions like interview answers.

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Transcribing Qualitative Data

Copying qualitative data after a survey.

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Digital Citizenship

Skills to help you communicate.

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Study Notes

  • This chapter concentrates on performing surveys, gathering and analyzing both quantitative and qualitative data, and presenting the results utilizing multimedia tools, specifically presentations
  • The chapter emphasizes the practical use of smartphones, tablets, and spreadsheet software with an example of school-based surveys

Data Logging with Devices

  • Modern devices such as smartphones and tablets come equipped with built-in sensors usable for data logging, like GPS sensors(location), accelerometer/gyroscope (position and direction), microphone (sound), camera (light), proximity sensor (nearby objects), and magnetometer (phone direction)
  • An example shows the capacity of devices to accommodate specialized sensors (Geiger counter)

Planning a Survey

  • It is important to decide what to investigate before designing a survey
  • The survey goal should be clearly defined, such as identifying the busiest and noisiest areas in the school at various times of the day, also what people think about the space and sound at these times
  • Two main types of data from surveys: quantitative and qualitative
  • Quantitative data is numerical data used to measure and compare (e.g., number of people, noise levels)
  • Qualitative data is descriptive data providing insights into feelings and opinions (e.g., how classmates feel about noise levels)
  • Survey methods include questionnaires (paper or online), interviews, and measuring devices
  • When choosing technology, focus on devices that can record data, for example, smartphone counter apps for counting people, smartphone sound meter apps for measuring noise levels, and smartphone voice recorder apps for capturing people's thoughts

Preparing and Carrying Out a Survey

  • Surveys are often collaborative and need agreed upon roles, for example: counting people (surveyor 1), recording sound levels (surveyor 2), tracking start and end times (time keeper), and writing down answers of interviewee

Recording Data for Analysis

  • Data can be quantitative (number of people, noise level) or qualitative (interview answers)
  • Important to agree on a sample time for quantitative data, and if you gather data at various times or places, ensure to use the same sample time
  • Open-ended questions preferred when collecting qualitative data to encourage detailed answers: this means it cannot be answered with "yes" or "no"
  • Record data on a template, made either on paper or on a spreadsheet

Analysing Data

  • Transfer quantitative data to a spreadsheet
  • Create graphs from the spreadsheet data to visualize patterns
  • Transcribing entails copying qualitative data after a survey, and focus must be on data accuracy
  • Type the words into a table or write them down

Creating a Presentation

  • Presentation software should be utilized (e.g., Microsoft PowerPoint)
  • Include a title slide, introduction, charts (from data analysis), and images
  • Improve the presentation by applying themes, transitions, and audio files
  • Provide handouts for the audience
  • Practice the presentation beforehand and be mindful of factors like pacing, volume, and use of the mouse or keyboard to navigate the slides
  • Handouts can aid audience understanding and remembering of the presentation, for example, a printout of the slideshow
  • Speak slowly and clearly so that everyone in the room can hear you

Digital Citizenship

  • Presentation skills aid communication with friends and colleagues across the world

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