Podcast
Questions and Answers
What is the primary method used in survey techniques?
What is the primary method used in survey techniques?
In a typical questionnaire, what type of questions are most commonly used?
In a typical questionnaire, what type of questions are most commonly used?
How are responses obtained in survey techniques?
How are responses obtained in survey techniques?
What determines whether research is classified as direct or indirect in survey techniques?
What determines whether research is classified as direct or indirect in survey techniques?
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What is the advantage of using a formal questionnaire in survey techniques?
What is the advantage of using a formal questionnaire in survey techniques?
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What is the primary focus of survey techniques?
What is the primary focus of survey techniques?
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How are most questions designed in a typical questionnaire used in survey techniques?
How are most questions designed in a typical questionnaire used in survey techniques?
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What determines whether research is classified as direct or indirect in survey techniques?
What determines whether research is classified as direct or indirect in survey techniques?
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What is the advantage of using a formal questionnaire in survey techniques?
What is the advantage of using a formal questionnaire in survey techniques?
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In survey techniques, how are respondents encouraged to provide responses?
In survey techniques, how are respondents encouraged to provide responses?
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What is the primary focus of survey techniques?
What is the primary focus of survey techniques?
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How are most questions designed in a typical questionnaire used in survey techniques?
How are most questions designed in a typical questionnaire used in survey techniques?
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What determines whether research is classified as direct or indirect in survey techniques?
What determines whether research is classified as direct or indirect in survey techniques?
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What determines whether research is classified as direct or indirect in survey techniques?
What determines whether research is classified as direct or indirect in survey techniques?
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What is the advantage of using a formal questionnaire in survey techniques?
What is the advantage of using a formal questionnaire in survey techniques?
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Study Notes
- Survey techniques involve using structured questionnaires to collect data from a sample of a population.
- Respondents may be asked about their behavior, intentions, attitudes, awareness, motivations, and demographic/lifestyle characteristics.
- Structured data collection through questionnaires allows for a direct and simple administration process.
- Surveys can be conducted verbally, in writing, or via computer.
- Fixed-response alternative questions are commonly used in surveys, requiring respondents to select from a predetermined set of responses.
- The survey method is advantageous as it is simple to administer and allows for large amounts of data to be collected in a standardized manner.
- Surveys can measure various aspects, such as students' attitudes towards assessment methods in marketing research classes.
- Surveys are classified as direct or indirect based on whether the true purpose is known to the respondents.
- The process of survey administration includes several modes such as mail, phone, personal interview, and online surveys.
- Mail surveys are cost-effective but have low response rates, phone surveys are convenient but can be intrusive, personal interviews provide rich data but are time-consuming and expensive, and online surveys are convenient and cost-effective but require access to technology.
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Description
Learn about survey techniques, advantages, disadvantages, and major modes for survey administration in Chapter 7. Understand how structured questionnaires are used to gather information about behavior, intentions, attitudes, motivations, and demographic characteristics.
