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Questions and Answers
Quelles sont les 3 phases du plan marketing?
Quelles sont les 3 phases du plan marketing?
- Analyse de l'environnement interne
- Analyse de l'environnement externe
- Exécution de la stratégie marketing
- Développement de la stratégie marketing (correct)
Quels sont les 4 principes du marketing qui guident les actions marketing?
Quels sont les 4 principes du marketing qui guident les actions marketing?
- Gérer l'avantage concurrentiel durable (correct)
- Gérer l'hétérogénéité des clients
- Gérer la dynamique des clients
- Gérer les compromis des ressources
Qu'est-ce que la deuxième phase du plan marketing?
Qu'est-ce que la deuxième phase du plan marketing?
- Analyse de l'environnement externe
- Analyse de l'environnement interne
- Exécution de la stratégie marketing
- Développement de la stratégie marketing (correct)
Qu'est-ce que la troisième phase du plan marketing?
Qu'est-ce que la troisième phase du plan marketing?
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Quel est le rôle des 4 P's dans le plan marketing?
Quel est le rôle des 4 P's dans le plan marketing?
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Which phase of the marketing plan involves developing a marketing strategy and making choices on what segments the organization will serve in what way?
Which phase of the marketing plan involves developing a marketing strategy and making choices on what segments the organization will serve in what way?
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What are the 4 principles of marketing that drive the marketing actions?
What are the 4 principles of marketing that drive the marketing actions?
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Which principle of marketing focuses on managing sustainable competitive advantage?
Which principle of marketing focuses on managing sustainable competitive advantage?
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Which phase of the marketing plan involves managing resource tradeoffs?
Which phase of the marketing plan involves managing resource tradeoffs?
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What is the role of the marketing mix (4 P's) in the marketing plan?
What is the role of the marketing mix (4 P's) in the marketing plan?
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