Quiz sur les phases et principes clés du plan marketing

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Quelles sont les 3 phases du plan marketing?

Analyse de l'environnement interne

Analyse de l'environnement externe

Exécution de la stratégie marketing

Développement de la stratégie marketing (correct)

Quels sont les 4 principes du marketing qui guident les actions marketing?

Gérer l'avantage concurrentiel durable (correct)

Gérer l'hétérogénéité des clients

Gérer la dynamique des clients

Gérer les compromis des ressources

Qu'est-ce que la deuxième phase du plan marketing?

Analyse de l'environnement externe

Analyse de l'environnement interne

Exécution de la stratégie marketing

Développement de la stratégie marketing (correct)

Qu'est-ce que la troisième phase du plan marketing?

Exécution de la stratégie marketing Signup and view all the answers

Quel est le rôle des 4 P's dans le plan marketing?

Gérer le marketing mix Signup and view all the answers

Which phase of the marketing plan involves developing a marketing strategy and making choices on what segments the organization will serve in what way?

Phase 2: Develop a marketing strategy Signup and view all the answers

What are the 4 principles of marketing that drive the marketing actions?

All resources are limited and impact an organization Signup and view all the answers

Which principle of marketing focuses on managing sustainable competitive advantage?

All competitors react Signup and view all the answers

Which phase of the marketing plan involves managing resource tradeoffs?

Phase 4: Managing resource tradeoffs Signup and view all the answers

What is the role of the marketing mix (4 P's) in the marketing plan?

Execute the marketing strategy Signup and view all the answers

Quiz sur les phases et principes clés du plan marketing

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Questions and Answers

Quelles sont les 3 phases du plan marketing?

Quels sont les 4 principes du marketing qui guident les actions marketing?

Qu'est-ce que la deuxième phase du plan marketing?

Qu'est-ce que la troisième phase du plan marketing?

Quel est le rôle des 4 P's dans le plan marketing?

Which phase of the marketing plan involves developing a marketing strategy and making choices on what segments the organization will serve in what way?

What are the 4 principles of marketing that drive the marketing actions?

Which principle of marketing focuses on managing sustainable competitive advantage?

Which phase of the marketing plan involves managing resource tradeoffs?

What is the role of the marketing mix (4 P's) in the marketing plan?

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