Support Media and Advertising Types

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Questions and Answers

What is the main purpose of branded entertainment?

To offer products for free to consumers

To solely promote products through advertisements

To create traditional television shows

To blend marketing and entertainment (correct)

Which of the following best describes product placements?

Products appearing subtly in movies or TV shows (correct)

Including products as a central theme in an advertisement

Directly selling products during a program

Providing discounts on products through integrations

What distinguishes product integration from product placements?

Product integration is more about direct selling

Product integration is incorporated into the program’s script (correct)

Product integration is less effective than product placements

Product integration is only used in live events

What is the primary characteristic of advertainment?

Blending entertainment content with product advertising Signup and view all the answers

Which form of branded entertainment involves sponsoring specific programs?

Content Sponsorship Signup and view all the answers

Which is an example of ad-supported Video on Demand (VOD)?

Free content with integrated advertising Signup and view all the answers

What future trend can be expected regarding product placements in media?

Increased variety of products showcased Signup and view all the answers

Which option is NOT a characteristic of branded entertainment?

Presenting purely informational content Signup and view all the answers

Which term is NOT commonly associated with support media?

Primary Media Signup and view all the answers

Which of the following is an example of a traditional support medium?

Transit Advertising Signup and view all the answers

What does 'out-of-home advertising' primarily involve?

Advertising conducted outside of the home environment Signup and view all the answers

Which of the following represents an example of alternative out-of-home media?

Sky writing Signup and view all the answers

Which of the following is commonly used as in-store media?

Aisle displays Signup and view all the answers

What is the primary purpose of support media?

To reach specific audiences and reinforce messages Signup and view all the answers

Which of the following does NOT belong to the category of promotional products marketing?

Banners Signup and view all the answers

What type of advertising is characterized by the use of messages carried by large blimps?

Aerial Advertising Signup and view all the answers

Study Notes

Support Media

Support media targets audience primary media may have missed
Support media reinforces and supports primary media messages
Support media is also referred to as:
- Alternative media
- Nonmeasured media
- Nontraditional media

Traditional Support Media

Traditional support media includes:
- Outdoor advertising
- Alternative Out-of-Home Media
- In-Store Media
- Miscellaneous Outdoor Media
- Transit Advertising

Out-of-Home Advertising Media

Out-of-home advertising media includes billboards

Alternative Out-of-Home Media

Alternative Out-of-Home media includes:
- Aerial Advertising
- Mobile Billboards

Aerial Advertising

Aerial Advertising includes:
- Sky Banners
- Blimps
- Sky writing

Mobile Billboards

Mobile Billboards include:
- Trucks
- Vans
- Trailers

Transit Advertising

Transit Advertising includes:
- Inside Cards
- Outside Posters
- Station, platform, terminal posters

In-Store Media

Typical in-store media includes:
- In-store ads
- Aisle displays
- Store leaflets
- Shopping cart signage
- In-store TV

Promotional Products Marketing

Promotional Products Marketing uses promotional products such as:
- Ad specialties
- Premiums
- Business gifts
- Awards
- Prizes
- Commemoratives

Other Traditional Support Media

New advertising mediums are constantly emerging
Examples of other traditional support media include ads appearing on restroom walls, in elevators, and in movie theaters

Nontraditional Support Media

Nontraditional support media includes:
- Branded Entertainment
- Guerrilla Marketing
- Other Media

Branded Entertainment

Branded Entertainment blends marketing and entertainment by using:
- Television
- Film
- Music talent
- Technology

Types of Branded Entertainment

Product Placements
Product Integration
Advertainment
Content Sponsorship
Ad-Supported VOD (Video on Demand)

Product Placements

Product Placements are increasing in popularity
Product placements appear in movies and on television

Product Integration

Product Integration is incorporated throughout the program
Product Integration can be a key part of the script
Product Integration examples:
- America’s Hottest Mom
- Extreme Makeover Home Edition
- America’s Next Top Model

Advertainment

Advertainment creates video or music content to entertain viewers and advertise products

Content Sponsorship

Content Sponsorship sponsors specific programs
Content Sponsorship receives placements, integrations, and promotions in return for the sponsorship

Ad-Supported VOD (Video on Demand)

Ad-Supported VOD includes advertising
Examples of Ad-Supported VOD:
- NFL 10 Minute Game Summaries
- ESPN College Football Highlights

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Description

Explore the various types of support media and advertising. This quiz covers traditional support media, out-of-home advertising, alternative out-of-home media, and specific examples like aerial and mobile billboards. Test your knowledge on how these mediums reinforce primary media messages.