Supermarket Shopping Secrets

Questions and Answers

To ensure that the milk is kept at a cooler temperature.

To promote the sale of other products that are located near the milk.

To encourage shoppers to purchase more items on their way to the milk. (correct)

To create a more organized layout for the store.

To slow down shoppers and encourage browsing. (correct)

To showcase new and popular products.

To create a more visually appealing shopping environment.

To provide shoppers with easy access to products.

Placing tempting items at the checkout.

Positioning products at eye level.

Offering discounts and promotions. (correct)

Using bright lighting to highlight products.

<p>To ensure their products are visible to the majority of shoppers.</p> Signup and view all the answers

<p>Supermarkets employ various strategies to maximize customer spending.</p> Signup and view all the answers

Study Notes

Every extra minute spent in a supermarket leads to an average additional expense of 2 euros.
Supermarkets are designed to slow down customers to increase spending.

Essential items like milk are often placed at the back of the store to encourage customers to explore other aisles.
Large displays are strategically placed in the middle of aisles to slow down shoppers.
Tempting products like magazines, batteries, and chocolate are placed near the exit to encourage impulse purchases.

Products placed at eye level sell significantly better than others.
Companies pay to position their products at specific eye levels to target adult or children's sales.
Brand-name products and high-profit items are often placed at eye level to maximize sales.

The checkout line area sells roughly three times as much merchandise per square meter as the rest of the store.
Products available in the checkout line are designed to encourage impulse purchases while customers wait.