10 Questions
Why does the cost of a Super Bowl ad continue to go up despite businesses being more disciplined with their marketing money?
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What type of events do networks rely on more as popular shows move to streaming platforms?
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Why are live events still huge for advertisers according to Frank Maguire?
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What is the reason why the cost of a 30-second ad spot during the Super Bowl remains high?
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What has happened to the number of opportunities for companies to reach a mass audience through advertising on network television?
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What was the cost of a 30-second spot during the Super Bowl a decade ago?
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How did CBS handle the ad spots for the upcoming Super Bowl game?
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What is the strategy behind Super Bowl ads now, as mentioned in the text?
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What has led to an increase in female viewership for NFL games this season?
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What is the significance of the rise in female viewership for NFL games, according to the text?
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