Podcast
Questions and Answers
Why does the cost of a Super Bowl ad continue to go up despite businesses being more disciplined with their marketing money?
Why does the cost of a Super Bowl ad continue to go up despite businesses being more disciplined with their marketing money?
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What type of events do networks rely on more as popular shows move to streaming platforms?
What type of events do networks rely on more as popular shows move to streaming platforms?
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Why are live events still huge for advertisers according to Frank Maguire?
Why are live events still huge for advertisers according to Frank Maguire?
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What is the reason why the cost of a 30-second ad spot during the Super Bowl remains high?
What is the reason why the cost of a 30-second ad spot during the Super Bowl remains high?
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What has happened to the number of opportunities for companies to reach a mass audience through advertising on network television?
What has happened to the number of opportunities for companies to reach a mass audience through advertising on network television?
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What was the cost of a 30-second spot during the Super Bowl a decade ago?
What was the cost of a 30-second spot during the Super Bowl a decade ago?
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How did CBS handle the ad spots for the upcoming Super Bowl game?
How did CBS handle the ad spots for the upcoming Super Bowl game?
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What is the strategy behind Super Bowl ads now, as mentioned in the text?
What is the strategy behind Super Bowl ads now, as mentioned in the text?
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What has led to an increase in female viewership for NFL games this season?
What has led to an increase in female viewership for NFL games this season?
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What is the significance of the rise in female viewership for NFL games, according to the text?
What is the significance of the rise in female viewership for NFL games, according to the text?
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