Study Notes Creation Principles
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Questions and Answers

Segmentation is a method applied to identify and describe target groups.

True

Segmentation can be approached by 2 different groups of techniques: hierarchical segmentation and typologies formation.

True

Homogeneity and distinction are the only criteria used to identify market segments.

False

Each segment must offer a different response to the marketing mix stimulus.

<p>True</p> Signup and view all the answers

Geographic, demographic and socioeconomic are general and objective segmentation criteria.

<p>True</p> Signup and view all the answers

Buying intention is a general segmentation criteria.

<p>False</p> Signup and view all the answers

Market segmentation process includes formulation various marketing mix for various segments.

<p>True</p> Signup and view all the answers

Focusing in a single segment the company enjoys operating economies through specialising its production, distribution, and promotion.

<p>True</p> Signup and view all the answers

The segmentation criteria doesn't have to be easily identifiable and measurable.

<p>False</p> Signup and view all the answers

The main shortcoming of a selective market segmentation strategy is that the product may be replaced by an entirely new technology any time.

<p>False</p> Signup and view all the answers

For selecting an ideal market segment the company must be able to convert potential customers into buyers cost effectively.

<p>True</p> Signup and view all the answers

The stage of the life cycle the product is in can be a limitation to select a market and positioning.

<p>True</p> Signup and view all the answers

The threat of entry of new competitors is not relevant for assessing the tentative segments to target by a company.

<p>False</p> Signup and view all the answers

The first stage in typological techniques is the groups formation, where we aggregate individuals according to their similarities.

<p>True</p> Signup and view all the answers

The segments must represent enough profit potential to justify the development of a marketing-mix strategy.

<p>True</p> Signup and view all the answers

Chi-squared test belongs to the classical methods in segmentation techniques.

<p>True</p> Signup and view all the answers

Large companies can approach full market only by undifferentiated marketing.

<p>False</p> Signup and view all the answers

When segmenting 'reaction' means a similar response to market of the members of the segment.

<p>True</p> Signup and view all the answers

Attitudes, perceptions and sensitivity to the marketing mix are specific and subjective criteria..

<p>True</p> Signup and view all the answers

For selecting an ideal market segment potential customers from different segments have the same quality preferences.

<p>False</p> Signup and view all the answers

Study Notes

  • No topic was provided for the study notes. Therefore, I cannot generate any study notes.

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Description

Explore the principles behind creating effective study notes. This quiz addresses the importance of having a topic and how multiple topics can influence note-taking effectiveness. Understand the balance between structure and flexibility in study materials.

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