Strategy Implementation and Control

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Questions and Answers

What type of organizational structure is typically associated with a dominant business corporate strategy?

  • Matrix structure
  • Flat structure
  • Simple structure (correct)
  • Network structure

In a related diversification scenario, what is the nature of decision making within the organizational structure?

  • Completely autonomous
  • Decentralized (correct)
  • Highly centralized
  • Unregulated

Which of the following is a characteristic of an unrelated diversification strategy?

  • Limited global coordination (correct)
  • Maximized resource sharing
  • High synergies among divisions
  • Strong collaborative relationships

What is a typical feature of the organizational structure for a corporation with a unique business strategy?

<p>Functional structure primarily focused on one area (B)</p> Signup and view all the answers

What happens to competition for resources within a related diversification organizational structure?

<p>Exists alongside coopetition between business units (B)</p> Signup and view all the answers

What does the matrix structure primarily allow companies to achieve?

<p>Enhanced flexibility in addressing market opportunities (B)</p> Signup and view all the answers

In a matrix structure, how is the organizational framework divided?

<p>By both business units and geographic areas (D)</p> Signup and view all the answers

Which of the following is NOT a benefit of the matrix structure?

<p>Increased bureaucratic delays (A)</p> Signup and view all the answers

Why might a company choose to implement a matrix structure?

<p>To support a diversified product and geographic approach (C)</p> Signup and view all the answers

Which feature distinguishes the matrix structure from a traditional functional structure?

<p>Integration of product and geographic focus (B)</p> Signup and view all the answers

Which organizational structure is generally used with an international strategy?

<p>Functional structure (A)</p> Signup and view all the answers

What type of decision-making process is primarily associated with a global standardization strategy?

<p>Centralized decision-making (D)</p> Signup and view all the answers

In which scenario is a transnational strategy most likely to be implemented?

<p>When balancing centralized and decentralized decision-making is crucial (D)</p> Signup and view all the answers

Which structure is employed by a multi-domestic strategy to support local adaptations?

<p>Geographical areas (A)</p> Signup and view all the answers

Which prominent figure is associated with the implementation of an international strategy through a functional structure?

<p>Jeff Bezos (C)</p> Signup and view all the answers

What is considered more important than the analysis or formulation of a strategy?

<p>Good strategy implementation and proper control (A)</p> Signup and view all the answers

How has the implementation of strategies been described by some academics?

<p>As the 'graveyard of strategy' (A)</p> Signup and view all the answers

What are the components of the AFI framework in strategy?

<p>Analysis, Formulation, Implementation (B)</p> Signup and view all the answers

Which of the following elements is part of Block II in Corporate Strategy?

<p>Implementation of the strategy (A)</p> Signup and view all the answers

What does an effective competitive and corporate strategy require?

<p>Implementation and control (D)</p> Signup and view all the answers

Which company's strategy implementation is cited as an example of failure?

<p>Yahoo (C)</p> Signup and view all the answers

What primary aspect of organizational structure is defined by the level of specialization?

<p>Tasks division (A)</p> Signup and view all the answers

What is the main focus of the strategic control aspect of corporate strategy?

<p>Feedback and adjustment processes (D)</p> Signup and view all the answers

Which characteristic of organizational structure involves the prescribed methods of how teams collaborate?

<p>Centralization (D)</p> Signup and view all the answers

What aspect is emphasized as a necessary condition for obtaining a competitive advantage?

<p>Effective control mechanisms (D)</p> Signup and view all the answers

Why must organizational structure evolve as a company grows?

<p>To adapt to increased complexity and size (C)</p> Signup and view all the answers

What must an organizational structure be consistent with for obtaining and maintaining a competitive advantage?

<p>Corporate strategy (D)</p> Signup and view all the answers

Which type of diversification involves introducing products in new geographic markets?

<p>Geographic diversification (D)</p> Signup and view all the answers

What is a key issue for correct strategic implementation?

<p>Good corporate governance (B)</p> Signup and view all the answers

What does hierarchical relationships in an organization define?

<p>Vertical and horizontal authority structure (C)</p> Signup and view all the answers

What aspect of organizational structure is primarily concerned with formal communication channels?

<p>Level of formalization (B)</p> Signup and view all the answers

What characterizes a simple organizational structure?

<p>Used by smaller companies with low organizational complexity (D)</p> Signup and view all the answers

What typically prompts a company to transition to a functional structure?

<p>Increase in sales figures (B)</p> Signup and view all the answers

In a simple organizational structure, who typically makes the strategic decisions?

<p>CEO or founder (B)</p> Signup and view all the answers

Which structure is generally characterized by a decentralized manner of operation?

<p>Simple structure (D)</p> Signup and view all the answers

What happens to the general manager in a simple structure as the company grows?

<p>They face an overload of responsibilities (A)</p> Signup and view all the answers

Which organizational structure is most suitable for companies offering several unrelated products?

<p>Multidivisional structure (B)</p> Signup and view all the answers

What type of organizational structure is characterized by the highest level of formalization?

<p>Functional structure (D)</p> Signup and view all the answers

Which of the following structures is least effective for a rapidly changing environment?

<p>Functional structure (D)</p> Signup and view all the answers

Flashcards

Strategy Implementation

The process of putting a strategic plan into action and ensuring it is carried out effectively.

Strategic Control

A system for monitoring and evaluating the progress of a strategy, making adjustments as needed to ensure it remains on track.

AFI Framework

A strategic framework used in business to analyze the external and internal environments of an organization, formulate strategies, and implement and control them.

Analysis Phase (AFI)

Analyzing the industry, competitors, and internal strengths and weaknesses of an organization.

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Formulation Phase (AFI)

Developing a strategic plan that identifies the organization's direction and how it intends to achieve its goals.

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Implementation Phase (AFI)

Putting the strategic plan into action and managing its execution.

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Graveyard of Strategy

The stage where a strategic plan is most likely to fail due to poor execution or unforeseen challenges.

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Yahoo as a case study

A technology company known for its decline despite having a good strategy due to poor implementation.

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Unique Business

A corporate strategy where a company focuses on a single product or service in one market.

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Dominant Business

A corporate strategy where a company focuses on a few related products or services within a specific market.

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Related Diversification

A corporate strategy where a company expands into new products or services that are related to its existing business.

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Unrelated Diversification

A corporate strategy where a company expands into unrelated businesses.

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Multidivisional Structure

A type of organizational structure that is commonly used for companies engaged in related diversification. Features include decentralized decision-making and cooperation between business units.

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Simple organizational structure

A structure used by smaller companies with low complexity, a single product or service, and operating in a few geographic markets. The CEO makes key decisions, and communication is decentralized. It is also characterized by a flat hierarchy, low formalization, and reduced specialization.

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Functional organizational structure

A structure that emerges as companies grow, involving specialization in different functional areas like marketing, finance, and production. It is typically more hierarchical and formalized compared to simple structures.

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Multidivisional organizational structure

A structure suitable for larger, diversified companies. It divides the organization into semi-autonomous units based on product lines, geographical regions, or customer segments. Each unit operates independently and has its own leadership and functions.

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Matrix organizational structure

A structure that combines the benefits of functional and divisional structures, creating a matrix of reporting relationships. Employees report both to a functional manager and a divisional manager, allowing for both specialization and flexibility.

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Matrix Structure

A corporate structure where employees report to two managers: a product/business unit (BU) manager and a geographic area manager.

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Benefits of Matrix Structure

The matrix structure combines the benefits of the M-form (expertise in each unit, economies of scale, efficient information processing) with the benefits of the functional structure (responsiveness, decentralized approach).

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When is a matrix structure suitable?

A company uses a matrix structure when it has diverse products and operates in multiple geographic locations.

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How does the matrix structure enhance flexibility?

The matrix structure allows a company to quickly identify and respond to problems or opportunities related to a specific product or geographic area.

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Is the matrix structure centralized or decentralized?

The matrix structure creates a more decentralized approach, empowering teams to make decisions related to their geographic area and product.

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Organizational Structure & Strategy Fit

Ensuring the right organizational structure aligns with the company's chosen strategy, enabling efficient execution.

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Centralization

The overall level of autonomy and decision-making authority within the organization.

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Specialization

The extent to which tasks are divided and specialized within the organization.

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Formalization

The formal channels through which information flows within the organization.

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Strategic Leadership

The leadership style and decisions taken by those in positions of authority to influence the strategic direction and implementation.

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Corporate Governance

The framework of rules, processes, and accountability that governs how the company operates and makes decisions.

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Dynamic Structure

The ability to adapt and evolve the organizational structure as the company grows and changes.

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Internationalization Strategy

A business strategy to expand operations across international borders, balancing global coordination with local adaptation.

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Global Standardization Strategy

Focuses on efficiency and consistency across all markets, with centralized decision-making and standardized products or services.

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Multi-domestic Strategy

Adjusts products, marketing, and operations to fit individual country markets, with decentralized decision-making.

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Transnational Strategy

Aims for both global efficiency and local responsiveness, incorporating elements of both global standardization and multi-domestic strategies.

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Study Notes

Topic 6: Strategy Implementation and Control

  • The formulation of a good competitive and corporate strategy is crucial for gaining and maintaining a competitive advantage
  • Effective strategy implementation and control are even more important than the analysis and formulation stages.
  • Some academics refer to implementation as the "graveyard of strategy" (e.g., Yahoo)
  • Strategy formulation is about what to do, while implementation is about how to put it into practice
  • Strategic proposals that are not implemented are merely plans, not strategies
  • Strategic implementation involves organizing, coordinating and integrating work to execute the formulated strategy
  • This is vital for obtaining and maintaining competitiveness and the survival of a company
  • Analysis, formulation and implementation are interconnected and interdependent processes

6.1 Implementation of the Strategy

  • Implementing a successful strategy requires a company to have:
    • The correct organizational structure
    • Strong strategic leadership
    • Effective corporate governance
  • Key issues in correct strategy implementation include
    • Organizational structure
    • Strategic leadership
    • Corporate governance
  • Organizational structures and strategic positioning:
    • The structure details what work is done, how it's done, specializations, levels of hierarchy and formal communication
    • Formalization levels and centralization
    • Structure must fit the company's competitive and corporate strategies; adapting to growth and diversification (Market Penetration, Product Diversification, Geographic Diversification, Vertical Integration, and Unrelated Diversification)
  • Organizational structures include
    • Simple (smaller companies with one or few products/markets, flat structure, CEO makes major decisions, less formalization)
    • Functional (companies with increasing sales and a single or a few related products, specialized employees grouped by functions, centralized coordination by CEO, more specialization, can lead to bottlenecks as growth increases)
    • Multidivisional (highly diversified, more than one BU, each BU is autonomous, led by a CEO)
    • Matrix (highly diversified both in product and geographic areas)
  • The relationship between corporate strategies (unique business, dominant business, related diversification, unrelated diversification) and the organizational structure
  • The functional structure is recommended when the company has little product diversification and a small geographic footprint.
  • The form of internationalization strategy (International strategy, Multi-domestic strategy) influences the organizational structure

### 6.2 Strategic Control

  • Organizational controls are essential for a successful strategy implementation and (re)formulation
  • Effective organizational controls provide clear information for improvement
  • Applying a balanced scorecard (financial and strategic objectives) assesses the company's situation
  • ERPs (Enterprise Resource Planning) offer multidimensional, real-time information for strategic control

6.2 Strategic Control: The Balanced Scorecard (Advantages)

  • Translate vision into measurable objectives, design and plan business processes
  • Complement financial metrics with operational metrics (customer satisfaction, internal processes, innovation)
  • Adaptability to modifications (re-formulation) through feedback mechanisms

6.2 Strategic Control: The Balanced Scorecard (Example)

  • The example examines a strategic map (Zara) that considers Financial Perspective, Customer Perspective, Internal Processes Perspective, and Learning & Growth Perspective
  • The interconnectedness of these perspectives enhances understanding and adaptation

Strategic Leadership

  • Leaders need to set and communicate a clear vision, mission, and values, particularly in organizations with new leadership
  • Good leaders understand and engage all their employees
  • The actions and values of senior management impact organizational success.
  • Key skills: desire for achievements, ambition, initiative, energy, tenacity, self-confidence, emotional stability, cognitive ability, psychological resistance, communication, ability to influence, motivation, eloquence, honesty, and integrity
  • Effective leaders foster institutionalization of positive changes for improved performance
  • The pyramid structure (Level 1: Highly Capable Individual, Level 2: Contributing Team Member, Level 3: Competent Manager, Level 4: Effective Leader, Level 5: Executive) illustrate leadership levels. 

Importance of Corporate Governance

  • Ownership and control are often separated in companies.
  • Agency relationships arise from this separation and need to be managed
  • Corporate governance aligns managers’ actions with shareholders' interests, influencing strategy implementation.
  • Key Governance Mechanisms are
    • Ownership Concentration
    • Board of directors (composed of internal, related, and unrelated external members)
    • Executive Compensation (to align executive interests with shareholder interests)

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