Strategies to Increase Gross Profit Margin
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Questions and Answers

Which of the following actions would NOT increase a company's gross profit margin?

  • Increasing sales prices without increasing the cost of goods sold
  • Increasing the cost of goods sold without increasing sales prices (correct)
  • Improving productivity and efficiencies
  • Reducing operating expenses without lowering sales prices
  • Which of these strategies focuses on maximizing profits from existing customers?

  • Improving productivity and efficiencies
  • Reducing operating expenses without lowering sales prices
  • Relying on its existing customers to increase its average order value (correct)
  • Increasing sales prices without increasing the cost of goods sold
  • What does 'improving productivity and efficiencies' refer to in the context of increasing gross profit margin?

  • Offering discounts to attract new customers
  • Hiring more employees to increase production capacity
  • Increasing advertising spending to reach more potential customers
  • Reducing waste and optimizing processes to lower the cost of goods sold (correct)
  • Which of the following is NOT a strategy for increasing gross profit margin?

    <p>Increasing the number of product offerings</p> Signup and view all the answers

    How does increasing sales prices without increasing the cost of goods sold affect the gross profit margin?

    <p>It increases the gross profit margin</p> Signup and view all the answers

    Study Notes

    Increasing Gross Profit Margin

    • A company can enhance its gross profit margin and profitability by implementing various strategies.

    Strategies to Increase Gross Profit Margin

    • Reduce operating expenses without decreasing sales prices to boost gross profit margin.
    • Increase prices without increasing the cost of doing business to widen the profit margin.
    • Improve productivity and efficiencies to minimize costs and maximize revenue.
    • Rely on existing customers to increase average order value, leading to higher revenue and profit margin.

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    Description

    Discover ways to boost gross profit margin and profitability by reducing expenses, increasing prices, improving productivity, and relying on existing customers. Learn effective strategies to maximize revenue and minimize costs.

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