Strategic Philanthropy Explained

• Strategic philanthropy combines company goals with the desire to improve the well-being of humanity.
• Cause-related marketing and community partnering are two common names for strategic philanthropy.
• Strategic philanthropy connects a company with a non-profit or cause.
• Businesses that engage in strategic philanthropy can receive benefits. Exposure, lead generation, employee retention, and increased performance and productivity are some benefits.

Strategic Philanthropy Defined

• Strategic philanthropy is a business concept where companies perform charitable deeds and receive indirect financial benefits from these actions.
• It involves partnership with a non-profit organization.
• Funds or other resources used to benefit a worthy cause.
• Brand awareness and positive public association with the company are increased.
• Corporations are key funding sources for non-profits, providing funding that may be hard to secure otherwise.
• To execute strategic philanthropy, form a relationship with a non-profit.
• A key element of marketing is brand awareness, which strategic philanthropy helps to achieve.
• Consumers may remember a corporation's strategic philanthropy when deciding between alternatives.

Benefits of Philanthropy and Volunteerism

• Workplace volunteers tend to be loyal and satisfied employees.
• Workplaces foster a sense of community by providing opportunities to help with charitable causes.
• Efforts to support employee volunteerism and philanthropy commonly include paid time off.
• Organizing volunteer events and service days is a common effort.
• Matching employee charitable donations is a common effort.
• Strengthened bonds with colleagues and neighbors are fostered thought these initiatives.
• Companies that want to attract and keep younger workers, especially Millennials, should focus on giving back
• Millennials are interested in organizations that are active in philanthropy and community service.
• According to a 2015 Deloitte Millennial survey, 6 in 10 Millennials chose their employer because of a sense of purpose.
• Philanthropy is effective at engaging employees seeking to contribute to local communities and society and to build a culture around problem-solving.
• In 2014, 84% of Millennials made a charitable donation, but only 22% did so through their company.
• Employers can develop volunteer programs to increase hands-on involvement.
• Footwear Company Timberland offers employees 40 paid hours annually for volunteer activities.

Role of Human Resource Management

• Volunteer and philanthropy programs are often developed by HR staff.
• Senior leadership and the marketing department can also be key drivers of the program.
• To ensure proper development, appropriate causes should be selected.
• Set activity guidelines
• Keep it voluntary

Corporate Philanthropy Programs

• The Philippine Business for Social Progress (PBSP) is the largest business-led NGO focused on strategic corporate citizenship and business sector leadership.
• Established in 1970, PBSP contributes to sustainable development and poverty reduction.
• PBSP scales up impact through the Collective Impact strategy to solve complex problems.
• Platforms for Collective Engagements (PLACES) are organized to align and sustain initiatives by multiple stakeholders.

Health Program: NutriSapat, Batang Angat

• The Supplemental Feeding Program, "NutriSapat, Batang Angat," supports Filipino childre. who are underweight
• Registered children receive supplementary dietary support for 120 days.
• Target communities are educated on proper nutrition, mindful eating habits, and sustaining nutritious food sources.
• FAITH (Food Always In the Home) gardening helps communities sustain their own nutritious food.

The program's main objectives

• Reduction of stunting and wasting among children under five years old.
• The nutritional status of children under five years of age is improved.
• Families are capacitated to observe and promote healthy eating habits among their children.
• Food security is promoted in communities through capacitating parents to install and manage vegetable gardens.

Environment Program: Water Alliance

• The Philippines is anticipated to have severe water shortages in major river basins by 2025.
• 16 million Filipinos still lack safe drinking water due to declining fresh water resources from climate change, pollution, and increased demand.
• This water insecurity impacts health, education, safety, and time available for livelihood activities.
• PBSP launched the Water Alliance in August 2015 to solve water problems in the Philippines.
• The Water Alliance has evolved into a multi-sectoral consortium and aims to provide safe drinking water to 190 waterless communities.
• The alliance encourages 140 companies to lower water footprint and treat wastewater.
• It participates in policy development for water security and develops area-based solutions through research.
• A family in San Martin, Bamban, Tarlac, is the beneficiary of an installed water system.
• 39 communities including schools are provided with potable water systems worth PhP81,000,000 with funding support.
• Support of advocacy for water footprint management and reduction.
• Two water demand management training sessions participated in by 21 companies and academic institutions.
• Contributions to discussions and consultations for the Philippine Water Supply and Sanitation Master Plan.

Education Program: Bayanihang Pampaaralan

• The Bayanihang Pampaaralan focuses on building public school capabilities and influencing systems of education change.
• This program enables HS graduates to be ready for work, entrepreneurship, or college.
• PBSP established the Bayanihang Pampaaralan Initiative as a platform to generate private sector constituency for education reforms.
• This supports Senior High Schools (SHS) to produce graduates for the workforce.
• Cebu job fairs resulted in 1,516 qualifications out of 1,911 interviews, with 209 being hired on the spot.
• Cagayan de Oro job fairs resulted in 21 graduates hired on the spot out of 50.
• PBSP donated ingredients for courses such as Baking and Pastry Production at Pasay North High School Main.

Livelihood Program: BRIDGe Project

• Inclusive Business (IB) has been effective in improving the lives of poor Filipinos.
• The gains are demonstrated through the Brokering Business Investments in the Bangsamoro to Achieve Inclusive Development and Growth (BRIDGE) Project.
• BRIDGE, a PBSP project in partnership with Hineleban Foundation, Inc., and RBOI-ARMM, promotes the Business Sustainability Framework in the Bangsamoro.
• Offers a guide for future investors with the Investor's Guide called CLICK.
• Agricultural companies in ARMM have adopted the IB model, improving business and inclusiveness.
• Local workers are employed, competitively compensated, and provided with income through a cooperative.
• Children are given scholarships and guaranteed jobs post-graduation.