18 Questions
What is the main focus of strategic offensive principles in building competitive advantage?
Building competitive advantage and converting it into a sustainable advantage
What is the purpose of displaying a capacity for swift and decisive actions in strategic offensives?
To overwhelm rivals
What is one way a company can choose to attack its rivals in the competitive areas where they are weakest?
Offering an equally good or better product at a lower price
What is an example of using guerrilla warfare tactics in a strategic offensive?
Lowballing on price or surprising rivals with sporadic but intense bursts of promotional activity
What is the purpose of launching a pre-emptive strike in a strategic offensive?
To gain a competitive advantage by being the first to market
What is one way a company can pursue continuous product innovation in a strategic offensive?
By drawing sales and market share away from less innovative rivals
What are two primary forms of defensive strategies that a defender can employ?
Actions to block challengers and actions to signal the likelihood of strong retaliation.
How can a defender thwart rivals' efforts to attack with a lower price?
By maintaining its own line up of economy-priced options.
What is one way a defender can discourage buyers from trying competitors' brands?
By lengthening warranties or making early announcements about impending new products or price changes.
What is one way a defender can challenge rivals' products and induce potential buyers to reconsider switching?
By challenging the quality or safety of rivals' products.
What is one way a defender can convince dealers and distributors to handle its product line exclusively?
By granting volume discounts or better financing terms to dealers and distributors.
What is a necessary condition for signalling to be an effective defensive strategy?
A credible commitment to follow through.
What is one way to secure an industry's limited resources or capture a rare opportunity?
Tying up the most reliable and high-quality suppliers via exclusive partnerships, long-term contracts or acquisitions.
What determines how long it takes for an offensive move to yield good results?
Competitive circumstances.
What is a key factor in determining whether rivals will respond to an offensive move?
Whether they believe a counterattack is worth the expense and distraction.
What is an example of an offensive strategic move in a geographic region?
Securing the best distributors in a particular geographic region or country.
What happens when rivals recognize the threat of an offensive move?
They may begin a counterresponse.
What is an example of an offensive strategic move in a shopping mall?
Obtaining the most favourable site at a new interchange or intersection in a shopping mall.
Learn about the key principles of strategic offensives in business, including focusing on competitive advantage, using surprise tactics, and making swift decisions to stay ahead of rivals. Understand how to choose the right basis for competitive attack and develop a strategic asset.
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