Strategic Offensives in Business
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Questions and Answers

What is the main focus of strategic offensive principles in building competitive advantage?

Building competitive advantage and converting it into a sustainable advantage

What is the purpose of displaying a capacity for swift and decisive actions in strategic offensives?

To overwhelm rivals

What is one way a company can choose to attack its rivals in the competitive areas where they are weakest?

Offering an equally good or better product at a lower price

What is an example of using guerrilla warfare tactics in a strategic offensive?

<p>Lowballing on price or surprising rivals with sporadic but intense bursts of promotional activity</p> Signup and view all the answers

What is the purpose of launching a pre-emptive strike in a strategic offensive?

<p>To gain a competitive advantage by being the first to market</p> Signup and view all the answers

What is one way a company can pursue continuous product innovation in a strategic offensive?

<p>By drawing sales and market share away from less innovative rivals</p> Signup and view all the answers

What are two primary forms of defensive strategies that a defender can employ?

<p>Actions to block challengers and actions to signal the likelihood of strong retaliation.</p> Signup and view all the answers

How can a defender thwart rivals' efforts to attack with a lower price?

<p>By maintaining its own line up of economy-priced options.</p> Signup and view all the answers

What is one way a defender can discourage buyers from trying competitors' brands?

<p>By lengthening warranties or making early announcements about impending new products or price changes.</p> Signup and view all the answers

What is one way a defender can challenge rivals' products and induce potential buyers to reconsider switching?

<p>By challenging the quality or safety of rivals' products.</p> Signup and view all the answers

What is one way a defender can convince dealers and distributors to handle its product line exclusively?

<p>By granting volume discounts or better financing terms to dealers and distributors.</p> Signup and view all the answers

What is a necessary condition for signalling to be an effective defensive strategy?

<p>A credible commitment to follow through.</p> Signup and view all the answers

What is one way to secure an industry's limited resources or capture a rare opportunity?

<p>Tying up the most reliable and high-quality suppliers via exclusive partnerships, long-term contracts or acquisitions.</p> Signup and view all the answers

What determines how long it takes for an offensive move to yield good results?

<p>Competitive circumstances.</p> Signup and view all the answers

What is a key factor in determining whether rivals will respond to an offensive move?

<p>Whether they believe a counterattack is worth the expense and distraction.</p> Signup and view all the answers

What is an example of an offensive strategic move in a geographic region?

<p>Securing the best distributors in a particular geographic region or country.</p> Signup and view all the answers

What happens when rivals recognize the threat of an offensive move?

<p>They may begin a counterresponse.</p> Signup and view all the answers

What is an example of an offensive strategic move in a shopping mall?

<p>Obtaining the most favourable site at a new interchange or intersection in a shopping mall.</p> Signup and view all the answers

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