Podcast
Play an AI-generated podcast conversation about this lesson
Download our mobile app to listen on the go
Get App
Questions and Answers
What are the three types of innovation in the Innovation Matrix?
What are the three types of innovation in the Innovation Matrix?
- Incremental, breakthrough, and radical
- Core, adjacent, and transformational (correct)
- Disruptive, sustaining, and evolutionary
- Product, process, and organizational
What is the goal of market penetration strategy?
What is the goal of market penetration strategy?
- Creating new products for present markets
- Attracting new customers to existing products
- Increasing market share among existing customers (correct)
- Diversifying into new markets
What is the characteristic of a "dog" in the Boston Consulting Group Model?
What is the characteristic of a "dog" in the Boston Consulting Group Model?
- Fast-growing market leader
- Generates more cash than needed
- Rapid growth but poor profit
- Low growth and small market share (correct)
Flashcards are hidden until you start studying
Study Notes
- Ansoff's Matrix includes market penetration, market development, product development, and diversification strategies.
- The Innovation Matrix includes core, adjacent, and transformational innovation.
- The Boston Consulting Group Model uses a portfolio matrix.
- Stars are fast-growing market leaders.
- Cash cows generate more cash than needed.
- Problem child/Question mark have rapid growth but poor profit.
- Dogs have low growth and small market share.
- Market penetration aims to increase market share among existing customers.
- Market development attracts new customers to existing products.
- Product development creates new products for present markets.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
