Strategic Management Lesson 1: Overview

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From which two words is the term 'strategy' derived, as mentioned in the text?

Stratos and Ago

What is the meaning of strategy according to the text?

A long term plan of change and improvement for an organization

In military parlance, what does strategy mean?

The way an army moves and disposes forces in war

What level of management is responsible for devising a strategy?

Top-level management

What is the primary goal of a company's strategy?

To realize the company's vision and mission

What is the main focus of guerrilla marketing as per the text?

Word-of-mouth distribution

What did Carl von Clausewitz believe strategy should be based on in chaotic situations?

Flexible principles

According to Sun Tzu, which form of victory is the highest and most admirable?

Conquering the enemy without resorting to war

According to Sun Tzu, what are the five essentials for victory?

Who knows when to fight an.

What does Sun Tzu emphasize as imperative for conquering the business warfare?

Knowing the internal and competitors' strengths and weaknesses

This quiz covers the overview of strategic management, focusing on the meaning and importance of strategy in an organizational context. It includes the long-term planning, resource utilization, and environmental adaptation to achieve the company's vision and mission.

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