Strategic Management Introduction
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Questions and Answers

What is the primary focus of strategic planning?

  • Exploiting and creating new opportunities for tomorrow
  • Creating a vision and mission
  • Optimizing today's trends for tomorrow (correct)
  • Strategy formulation, implementation, and evaluation

During which period did strategic planning gain popularity?

  • Mid-1980s to mid-1990s
  • Mid-1970s to mid-1980s
  • Mid-1960s to mid-1970s (correct)
  • Mid-1950s to mid-1960s

What is the primary purpose of a strategic plan?

  • To prioritize specific markets and policies
  • To act as a company's game plan (correct)
  • To create a vision and mission
  • To allocate resources

What is the outcome of strategic planning in the 1980s?

<p>It was abandoned due to unsatisfactory results (C)</p> Signup and view all the answers

What is the primary goal of strategy formulation?

<p>To generate alternatives and select specific strategies (B)</p> Signup and view all the answers

What is the result of strategy formulation decisions?

<p>They define long-term competitive advantages (B)</p> Signup and view all the answers

What is the main goal of strategic management?

<p>To achieve organisational success (D)</p> Signup and view all the answers

What is the difference between 'strategic management' and 'strategic planning'?

<p>One is used in academia and the other in business (C)</p> Signup and view all the answers

What is the art of developing, putting into practice, and assessing cross-functional decisions known as?

<p>Strategic Management (B)</p> Signup and view all the answers

What is the moral of the story about the two company presidents and the bear?

<p>That it's not necessary to outrun the bear, but rather the competitor (D)</p> Signup and view all the answers

What is the term for the integration of marketing, finance/accounting, production/operations, research and development, and information systems with management?

<p>Strategic Management (D)</p> Signup and view all the answers

What is the purpose of strategic management?

<p>To achieve and maintain competitive advantage (C)</p> Signup and view all the answers

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