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Questions and Answers
What is the primary focus of strategic management?
What is the primary focus of strategic management?
- Formulating and implementing major goals and initiatives (correct)
- Expanding the workforce
- Maximizing short-term profits
- Achieving operational efficiency
Which principle is identified by Michael Porter as underlying strategy?
Which principle is identified by Michael Porter as underlying strategy?
- Avoiding trade-offs
- Ignoring company activities alignment
- Minimizing customer satisfaction
- Creating a unique and valuable market position (correct)
What does corporate strategy primarily aim to answer?
What does corporate strategy primarily aim to answer?
- How to attract new customers
- How to maximize shareholder wealth
- How to reduce operational costs
- What business should we be in (correct)
What does business strategy primarily aim to answer?
What does business strategy primarily aim to answer?
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What does strategic management involve specifying?
What does strategic management involve specifying?
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What is an example of qualitative marketing research?
What is an example of qualitative marketing research?
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Which technique is considered an observational marketing research method?
Which technique is considered an observational marketing research method?
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What does a brand audit primarily examine?
What does a brand audit primarily examine?
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What is a key aspect of environmental scanning for marketing managers?
What is a key aspect of environmental scanning for marketing managers?
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What should be carefully examined and assessed in a brand audit?
What should be carefully examined and assessed in a brand audit?
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