Strategic Lead-Time Management

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Questions and Answers

What is the main factor driving the growth of time-sensitive markets?

  • Customers' drive for reduced inventories
  • The effect of being late into the market and slow to meet demand
  • Volatile markets making reliance on forecasts dangerous
  • Shortening life cycles (correct)

In time-sensitive markets, what is the 'cost of time' for customers?

  • The cost of production
  • The price of the product
  • The additional costs incurred while waiting for delivery or seeking alternatives (correct)
  • The cost of marketing

What is reflected in customers' purchasing behavior in time-sensitive markets?

  • They prioritize price over time
  • They are not influenced by lead times
  • They prioritize brand loyalty over time
  • They value time (correct)

In industrial markets, what do buyers tend to prioritize when sourcing from suppliers?

<p>Shortest lead times meeting quality specification (C)</p> Signup and view all the answers

What happens if the preferred brand is out of stock in consumer markets?

<p>A substitute brand will likely be purchased instead (D)</p> Signup and view all the answers

What are some pressures leading to the growth of time-sensitive markets?

<p>Shortening life cycles, customers’ drive for reduced inventories, volatile markets making reliance on forecasts dangerous (B)</p> Signup and view all the answers

What is a major determinant of choice of supplier or brand in time-sensitive markets?

<p>‘Cost of time’ (A)</p> Signup and view all the answers

What do customers value increasingly in all markets according to the text?

<p>Time-sensitivity (B)</p> Signup and view all the answers

What is the strategic leadtime management goal?

<p>To compress the chain to reduce cost-added time (A)</p> Signup and view all the answers

What does the pipeline management aim to achieve?

<p>To remove blockages and fractures in the pipeline to reduce inventory build-ups and response times (A)</p> Signup and view all the answers

What is the primary focus for improvement in logistics process?

<p>Lead time as a whole, particularly examining interfaces between components (C)</p> Signup and view all the answers

What does a supply chain map represent?

<p>A time-based representation of processes and activities, highlighting time consumed as inventory (C)</p> Signup and view all the answers

What does horizontal time determine?

<p>Response time to demand changes (C)</p> Signup and view all the answers

What can a rough-cut graph visually highlight?

<p>Time consumed in non-value-adding and value-adding activities (B)</p> Signup and view all the answers

What percentage of total process time is value-adding in the example of pharmaceutical product analysis?

<p>6.2% (B)</p> Signup and view all the answers

What can throughput efficiency indicate?

<p>Most time in a supply chain is non-value-adding (B)</p> Signup and view all the answers

What do companies not managing the supply chain as an integrated system often experience considerable time consumption at?

<p>Interfaces (D)</p> Signup and view all the answers

What is the primary factor determining an organization's ability to meet demand during the product life cycle?

<p>Order-to-delivery cycle length (C)</p> Signup and view all the answers

What is argued to be more important than the length of the order cycle from the customer's viewpoint?

<p>Reliability of delivery (D)</p> Signup and view all the answers

What can enable companies to offer both higher service levels and lower costs, breaking free of the classic trade-off between service and cost?

<p>Agility (C)</p> Signup and view all the answers

What measures the time it takes to convert an order into cash and considers the pipeline from raw material sourcing to the finished product?

<p>$Cash-to-cash$ cycle (D)</p> Signup and view all the answers

What is crucial for controlling lead times and meeting market needs in supply chain management?

<p>$Strategic$ lead-time management (C)</p> Signup and view all the answers

What is argued to be a continuing problem for organizations due to market volatility and lead time increases?

<p>$Forecast$ accuracy (D)</p> Signup and view all the answers

Flashcards

Time-Sensitive Market Growth Driver

Shortening product life cycles are the main driver.

'Cost of Time'

Additional costs from waiting for delivery or seeking alternatives.

Customer Behavior in Time-Sensitive Markets

Customers place a high value on speed and convenience.

Industrial Market Priorities

Buyers prioritize the shortest lead times that meet quality specifications.

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Out-of-Stock Impact

Customers will likely purchase a substitute brand.

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Pressures on Time-Sensitive Markets

Shortening life cycles, reduced inventories, and volatile markets.

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Determinant of supplier or brand

'Cost of Time' plays a major role.

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Rising Customer Value

Customers increasingly value time-sensitivity.

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Strategic Leadtime Goal

Compress the supply chain to cut cost-added time.

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Pipeline Management Aim

Remove blockages and fractures to cut waiting and inventory.

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Logistics Process Focus

Focus on reducing lead time as a whole.

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Supply Chain Map

A time-based view showing processes and time as inventory.

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Horizontal time

It impacts the response time to changes in demand.

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Rough-Cut Graph Highlight

Time spent in non-value-adding and value-adding steps.

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Value-Adding Time (Pharma Example)

6.2%

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Throughput Efficiency Indication

It shows that most time in a supply chain isn't value-adding.

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Time Consumption Bottleneck

Interfaces

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Meeting Demand Factor

Order-to-delivery cycle length

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Customer Viewpoint Priority

Reliability of delivery.

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Higher Service and Lower Costs

Agility breaks the service and cost trade-off

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$Cash-to-Cash$ Cycle

Time to convert an order to cash, from raw materials to product.

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Controlling Lead Times

$Strategic$ lead-time management

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Continuing Problem for Organizations

$Forecast$ accuracy

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Study Notes

Lead Time Management in Supply Chain

  • The lead time to re-supply a market determines the organization's ability to meet demand during the product life cycle.
  • Companies achieving reductions in order-to-delivery cycle gain a competitive edge over slower competitors.
  • Many companies believe carrying inventory is the only way to service just-in-time deliveries, but this shifts the cost burden within the supply chain.
  • Agility can enable companies to break free of the classic trade-off between service and cost, offering both higher service levels and lower costs.
  • Forecast accuracy is a continuing problem for organizations due to market volatility and lead time increases.
  • From the customer's viewpoint, the order-to-delivery cycle is critical, especially in a just-in-time environment.
  • Reliability of delivery is argued to be more important than the length of the order cycle.
  • Inefficient processes, bottlenecks, and order volume fluctuations can lead to significant variations in lead times.
  • The cash-to-cash cycle measures the time it takes to convert an order into cash and considers the pipeline from raw material sourcing to the finished product.
  • Strategic lead-time management and logistics pipeline management are crucial for controlling lead times and meeting market needs.
  • The goals of logistics pipeline management include lower costs, higher quality, and more flexibility, achieved by managing the supply chain as an entity and seeking to reduce pipeline length and speed up flow.
  • Differentiating value-adding time from non-value-adding time is crucial for understanding how logistics processes can be improved.

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