Strategic Agility and Technological Forces Quiz
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Questions and Answers

What type of tool is used for email broadcast and website analytics in the given text?

  • Customer Data Platforms (correct)
  • Landing Pages CRO Tools
  • Creative optimisation
  • Retargeting platform
  • Which tool is most likely used for managing content, such as articles and blog posts?

  • ID management
  • Social benchmarking
  • Content or commerce management system (correct)
  • Tag management
  • What tool could be used for personalized messaging and mobile push notifications?

  • Tag management
  • Personalised messaging and mobile push (correct)
  • On-page crawling and recommendation
  • Intent Segment and campaign reports
  • Which tool is used for managing customer relationships and support?

    <p>Customer service and support (B)</p> Signup and view all the answers

    What tool is utilized for ad asset management and content audits?

    <p>Ad asset management (C)</p> Signup and view all the answers

    Which tool could be used for overseeing budget and campaign plans?

    <p>Asset plans and management (D)</p> Signup and view all the answers

    What is the term used to describe the combination of tools used by a business in different categories?

    <p>Martech stack (A)</p> Signup and view all the answers

    Which type of system is commonly used in Marketing technologies (Martech) as 'Software as a Service'?

    <p>CRM system (A)</p> Signup and view all the answers

    What is a common category of tools that businesses can use in Martech stacks?

    <p>Social media platforms (D)</p> Signup and view all the answers

    Which term refers to the tools used by businesses for managing content effectively?

    <p>Content management system (D)</p> Signup and view all the answers

    In the context of Martech, what does SaaS stand for?

    <p>Software as a Service (A)</p> Signup and view all the answers

    What is the main focus of CRM systems in Marketing technologies?

    <p>Managing customer relationships (D)</p> Signup and view all the answers

    What type of company or organization is most likely to use the .org domain extension?

    <p>Not-for-profit or charity (B)</p> Signup and view all the answers

    Which of the following is not part of the SEO channel in the Smart Insights Martech Function?

    <p>Direct ad platform management (A)</p> Signup and view all the answers

    What does CDP stand for in the context of the marketing tools mentioned?

    <p>Customer Data Platform (D)</p> Signup and view all the answers

    Which type of company would be most interested in call tracking as mentioned in the text?

    <p>Digital marketing agency (A)</p> Signup and view all the answers

    In the URL assessment described, what kind of organization might typically use .ac.uk domain extension?

    <p>UK-based university or other higher education institution (B)</p> Signup and view all the answers

    Which aspect of a Martech stack includes tools for managing different advertising assets efficiently?

    <p>Productivity (D)</p> Signup and view all the answers

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