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Questions and Answers
Which type of code in media refers to the use of equipment to tell a story?
Which type of code in media refers to the use of equipment to tell a story?
Which of the following is NOT a basic camera angle mentioned in the text?
Which of the following is NOT a basic camera angle mentioned in the text?
Which type of convention refers to the common narrative structures and understandings in storytelling media products?
Which type of convention refers to the common narrative structures and understandings in storytelling media products?
Which of the following is NOT a characteristic of symbolic codes in media?
Which of the following is NOT a characteristic of symbolic codes in media?
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Which of the following is a way that written codes can be used in a media product?
Which of the following is a way that written codes can be used in a media product?
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Which of the following is a characteristic of conventions in media?
Which of the following is a characteristic of conventions in media?
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What is the purpose of narrative structures in a story?
What is the purpose of narrative structures in a story?
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Which type of intellectual property is granted by the government to protect inventions?
Which type of intellectual property is granted by the government to protect inventions?
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In terms of intellectual property, what does a trademark primarily serve as?
In terms of intellectual property, what does a trademark primarily serve as?
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How are genre conventions related to audience expectations?
How are genre conventions related to audience expectations?
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What do intellectual property rights aim to protect?
What do intellectual property rights aim to protect?
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How does a patent differ from a trademark in terms of protection?
How does a patent differ from a trademark in terms of protection?
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Which of the following is NOT an example of indigenous media?
Which of the following is NOT an example of indigenous media?
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Which of the following sources is considered reliable for academic research?
Which of the following sources is considered reliable for academic research?
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What is the term used to describe signs and symbols in media texts that can have multiple meanings?
What is the term used to describe signs and symbols in media texts that can have multiple meanings?
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Which of the following is NOT a characteristic of codes in media communication?
Which of the following is NOT a characteristic of codes in media communication?
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What is the primary purpose of indigenous media, according to the text?
What is the primary purpose of indigenous media, according to the text?
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Which of the following describes the concept of 'media language'?
Which of the following describes the concept of 'media language'?
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Study Notes
Types of Codes in Media
- Technical codes refer to the use of equipment to tell a story, including camera angles, lighting, and editing techniques.
- Symbolic codes convey meaning through signs and symbols, such as colors, gestures, and objects.
- Written codes include any form of written text within a media product, such as dialogue, captions, and on-screen graphics.
Conventions in Media
- Conventions are the common narrative structures and understandings in storytelling media products, such as genre conventions, narrative structures, and character archetypes.
- Conventions influence audience expectations and contribute to the overall meaning and enjoyment of a media product.
Examples of Conventions
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Basic camera angles include:
- Eye level: A camera angle that creates a sense of normalcy and direct engagement with the subject.
- High angle: Captures the subject from above, creating a sense of vulnerability or powerlessness.
- Low angle: Captures the subject from below, creating a sense of dominance or power.
- Bird's eye view: A shot taken from a high vantage point, providing an overview of the scene.
- Symbolic codes typically convey meaning through cultural understanding, shared values, and common associations, which may vary from culture to culture.
- Written codes can be creatively used to establish world-building, character development, and emotional impact, serving as more than just providing dialogue.
Intellectual Property
- Patents are granted by the government to protect inventions, providing the inventor with exclusive rights for a specified period.
- Trademarks serve as an identifier for a product or service, distinguishing a brand from its competitors.
- Intellectual property rights aim to protect the creations of individuals and businesses, ensuring proper credit and compensation for their work.
- A patent protects the invention itself, such as a new technology or manufacturing process.
- A trademark protects the brand name, logo, or slogan, ensuring exclusivity in its use.
Indigenous Media
- Indigenous media is made by and for Indigenous communities, often focusing on cultural preservation, storytelling, and social change.
- Indigenous media covers a wide array of expressions, including film, television, radio, music, literature, and digital platforms.
- Examples of indigenous media include documentaries, television series, music videos, and websites.
Reliable Research Sources
- Academic journals are considered reliable sources for academic research, as they undergo peer review, ensuring the quality and accuracy of the information they present.
Codes in Media Communication
- Codes are systems of signs and symbols used to convey meaning in media texts.
- Semiotics is the study of signs and symbols in media texts, exploring their meanings and interpretations.
- Indigenous media serves to empower Indigenous communities by providing a platform for their voices, experiences, and perspectives.
Media Language
- Media language refers to the use of codes, conventions, and techniques that contribute to the meanings and interpretations of a media text.
- Media language is considered a complex system that involves both technical and symbolic elements, creating various layers of meaning and communication.
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Description
Test your knowledge on narrative structures, cause and effect, character construction, genre conventions, and more. Explore the legal, ethical, and societal issues in media and information, including intellectual property rights.