Status Quo Bias versus Radical Innovation in Business Growth
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Questions and Answers

Which of the following best describes the relationship between product innovations and the underlying process?

  • Product innovations are a completely unpredictable and chaotic process
  • Product innovations follow a linear process from idea to product
  • Product innovations require iteration and feedback loops to uncover crucial, often hidden aspects (correct)
  • Product innovations are solely driven by the corporate strategy and do not require any iteration or feedback
  • What is the primary purpose of Product Portfolio Management?

  • To strategically oversee and manage all the products within a company's portfolio (correct)
  • To allocate resources evenly across all product development projects
  • To maximize the number of new products developed by the company
  • To ensure that only the most profitable products are developed and launched
  • How does Product Portfolio Management help maximize a company's goals?

  • By allocating more resources to the most profitable products in the portfolio
  • By constantly introducing new products to the market, regardless of their strategic fit
  • By ensuring that only products that meet financial and strategic criteria are pursued (correct)
  • By prioritizing the development of products that are technologically advanced, even if they do not align with the company's strategy
  • What is the key benefit of an open-innovation approach to product development?

    <p>It enables the company to leverage external expertise and resources to uncover hidden aspects of the product</p> Signup and view all the answers

    Which of the following is the most important factor in determining the success of a new product innovation?

    <p>The alignment of the new product with the company's overall corporate strategy</p> Signup and view all the answers

    How does a bottom-up product platform strategy differ from a top-down approach?

    <p>Bottom-up strategies involve modifying product components to be shared across a family of products, while top-down strategies develop a family of products that share the same components</p> Signup and view all the answers

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