Starting Your Online Fitness Business

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Questions and Answers

What is the speaker's main argument against the belief that the online fitness market is saturated?

The market is constantly evolving and offers new niches to explore.

Competition is healthy and encourages innovation.

Most online fitness coaches are inexperienced and lack monetization strategies. (correct)

There is still a large unmet demand for personalized fitness guidance.

According to the speaker, which of these actions should be prioritized when starting an online fitness business?

Obtaining certifications and building a professional website.

Setting up social media to attract potential clients. (correct)

Building a strong social media presence with a large following.

Creating elaborate workout programs and meal plans.

How does the speaker address the concern of 'not being qualified' to coach clients?

Emphasizing that coaching experience is gained through practice and can be acquired through working with clients. (correct)

Recommending specific certifications that are highly regarded in the industry.

Suggesting that potential clients are more drawn to passionate coaches with genuine experience than certified ones.

Advising aspiring coaches to start with free consultations to gain confidence and build experience.

What is the primary purpose of the $1,000 16-week coaching offer example?

To show that people are willing to invest in self-improvement and fitness coaching. (A) Signup and view all the answers

What is the main benefit of creating a community around your online fitness business?

Providing support and reducing feelings of isolation among your clients. (C) Signup and view all the answers

What is the speaker's recommendation for choosing a profile picture for your online fitness business?

Selecting a photo that reflects your personality and brand identity. (B) Signup and view all the answers

According to the speaker, what is the importance of including keywords in your Instagram username?

To ensure that your profile appears prominently in searches relevant to your niche. (C) Signup and view all the answers

Which of these is NOT a core element of the 16-week coaching package suggested by the speaker?

Group fitness classes with live interaction and demonstrations. (A) Signup and view all the answers

What is the primary goal of 'connection content' on social media for fitness coaches?

To build trust and rapport with your audience. (B) Signup and view all the answers

What is the main purpose of the 'five-question sequence' in the DM script?

To qualify leads and determine their interest in your services. (D) Signup and view all the answers

Which of the following is NOT a phase included in the recommended 15-minute fitness consultation structure?

Gathering client feedback on your services (C) Signup and view all the answers

According to the provided content, what is the 80/20 rule in the context of fitness consultations?

Focus 80% on understanding the prospect and 20% on presenting your offer. (A) Signup and view all the answers

Which of the following is NOT a benefit of joining the mentorship program for fitness coaches?

Guaranteed income of $5,000 per month. (A) Signup and view all the answers

Which type of content is best described as providing practical tips and solutions for potential clients?

Value content (B) Signup and view all the answers

What is the primary purpose of including a website link in your Instagram bio?

To provide clients with additional information about your services. (B) Signup and view all the answers

According to the content, what is the recommended approach to attracting new clients?

Creating engaging content to attract inbound leads. (B) Signup and view all the answers

What is the main purpose of asking the question 'What’s your biggest struggle in your fitness journey right now?' in the DM script?

To identify potential areas where you can provide support. (C) Signup and view all the answers

What is the key to overcoming potential objections during a fitness consultation?

Addressing the prospect's concerns head-on. (A) Signup and view all the answers

Study Notes

Introduction

A fitness coach with 6+ years of experience and having worked with over 6,000 coaches provides guidance.
Their online fitness business generated $50,000 per month.
The video addresses common online fitness business issues, including a lack of actionable advice, outdated strategies, and unsupported theoretical information on YouTube.
Step-by-step instructions are provided to establish and scale online fitness businesses to $10,000 per month.

The Limiting Beliefs Keeping You Stuck at Your 9 to 5

I don't know where to start: A clear path to starting an online fitness business is outlined.
The market is saturated: Competition is present, yet many fail due to poor monetization strategies.
I'm not qualified: Coaching clients directly builds experience. Certification is valued but practical experience is essential - acting is more valuable than preparation.
I need to get my programs, websites, or apps set up: Procrastination. Prioritize social media to attract clients. Programs develop after client signing up.
I need to grow my social media first: Building social media alone does not bring revenue. Social media is for attracting clients.

The $1,000 16 Week Coaching Offer

A $1,000 16-week coaching package is suggested, highlighting the market demand for self-improvement plans.
The coaching package includes training, nutrition, and accountability:
- Training programs utilize apps like Trainerize or Everfit to track progress.
- Meal plans are facilitated by apps like MyFitnessPal or Trainerize.
- Weekly video call check-ins through Trainerize Messenger are provided for coaching and adjustments.
- Building a community (Facebook, Telegram, WhatsApp, Trainerize) supports clients and reduces feelings of isolation.

Setting Up Your Facebook and Instagram Profile As a Funnel for Organic Leads

Profile Picture: Select a mood-matched image (clear physique or smiling).
Instagram Username: Include client-specific keywords, such as “fat loss coach for women”.
Verification: Pay for verified Facebook and Instagram profiles for credibility.
Instagram Bio:
- First line: Briefly state the helped demographic.
- Call to action: Encourage DM for specific inquiries.
- Coaching application line: Capture leads who want more details.
- Website link: Include a brief application form.

Connection content: Personal stories, values, and interests build a personal connection. This increases trust and authenticity.
Value content: Useful, actionable content addresses audience needs.
Proof content: Testimonials and transformation stories build credibility and trust.

The DM Script to Book 5 to 10 Phone Calls Per Week with Interested Prospects

Avoid cold DMing. Focus on inbound leads from engaging content.
Build relationships with prospects through positive acknowledgement and appreciation.
Use qualifying questions to gauge interest and identify pain points, and goals.
A 5-question sequence for qualifying leads and booking 15-minute phone calls:
- Is a quick call helpful?
- What's the biggest fitness struggle right now?
- What’s the main fitness goal, and why is it important?
- What are the top 2-3 results you want in 60-90 days?
- Would you like help with that?

How To Run Your 15-Minute Fitness Consultations to Collect Cash Upfront on the Phone

Assume all consultation attendees are interested in purchasing.
View consultations as a fitness assessment, focusing on understanding pain points, goals, motivations, and not immediately promoting services.
Prioritize client needs (80/20 rule).
Prepare to address objections, collect payment, and onboard clients.
Call structure:
- Pre-frame: Briefly define the call's purpose.
- Pain points: Explore their current challenges.
- Goals and aspirations: Help visualize ideal outcomes.
- Consequences of inaction: Address delayed action's potential drawbacks.
- Testing waters: Gauge commitment level with a scale.
- Presenting your offer: Articulate service benefits aligned with the client's goals.
- Dropping the price: Compare your worth to alternatives.
- Overcoming objections: Resolve concerns.
- Collecting cash: Secure payment on the phone.
- Cementing the sale: Acknowledge client feelings and reassure.
- Onboarding the client: Detail next steps (questionnaires, timelines, expectations).

The Mentorship Blueprint

Option 1: Do nothing and stay stagnant.
Option 2: Try independently, potentially failing to fully quit your 9-to-5 job.
Option 3: Gain mentorship for implementation. The mentorship program:
- Guarantees a $5,000 per month blueprint.
- Includes weekly live coaching calls.
- Provides access to industry trends.
- Offers a community of online fitness coaches.

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Description

This quiz provides insights from a seasoned fitness coach with a successful online business. It addresses common misconceptions that prevent fitness professionals from transitioning out of their 9 to 5 jobs. Learn actionable steps to build and scale your online fitness venture to achieve financial success.