Starting Your Online Fitness Business

Introduction

• A fitness coach with 6+ years of experience and having worked with over 6,000 coaches provides guidance.
• Their online fitness business generated $50,000 per month.
• The video addresses common online fitness business issues, including a lack of actionable advice, outdated strategies, and unsupported theoretical information on YouTube.
• Step-by-step instructions are provided to establish and scale online fitness businesses to $10,000 per month.

The Limiting Beliefs Keeping You Stuck at Your 9 to 5

• I don't know where to start: A clear path to starting an online fitness business is outlined.
• The market is saturated: Competition is present, yet many fail due to poor monetization strategies.
• I'm not qualified: Coaching clients directly builds experience. Certification is valued but practical experience is essential - acting is more valuable than preparation.
• I need to get my programs, websites, or apps set up: Procrastination. Prioritize social media to attract clients. Programs develop after client signing up.
• I need to grow my social media first: Building social media alone does not bring revenue. Social media is for attracting clients.

The $1,000 16 Week Coaching Offer

• A $1,000 16-week coaching package is suggested, highlighting the market demand for self-improvement plans.
• The coaching package includes training, nutrition, and accountability:
  • Training programs utilize apps like Trainerize or Everfit to track progress.
  • Meal plans are facilitated by apps like MyFitnessPal or Trainerize.
  • Weekly video call check-ins through Trainerize Messenger are provided for coaching and adjustments.
  • Building a community (Facebook, Telegram, WhatsApp, Trainerize) supports clients and reduces feelings of isolation.

Setting Up Your Facebook and Instagram Profile As a Funnel for Organic Leads

• Profile Picture: Select a mood-matched image (clear physique or smiling).
• Instagram Username: Include client-specific keywords, such as “fat loss coach for women”.
• Verification: Pay for verified Facebook and Instagram profiles for credibility.
• Instagram Bio:
  • First line: Briefly state the helped demographic.
  • Call to action: Encourage DM for specific inquiries.
  • Coaching application line: Capture leads who want more details.
  • Website link: Include a brief application form.

What Type of Content You Need to be Posting on Social Media to Attract Clients

• Connection content: Personal stories, values, and interests build a personal connection. This increases trust and authenticity.
• Value content: Useful, actionable content addresses audience needs.
• Proof content: Testimonials and transformation stories build credibility and trust.

The DM Script to Book 5 to 10 Phone Calls Per Week with Interested Prospects

• Avoid cold DMing. Focus on inbound leads from engaging content.
• Build relationships with prospects through positive acknowledgement and appreciation.
• Use qualifying questions to gauge interest and identify pain points, and goals.
• A 5-question sequence for qualifying leads and booking 15-minute phone calls:
  • Is a quick call helpful?
  • What's the biggest fitness struggle right now?
  • What’s the main fitness goal, and why is it important?
  • What are the top 2-3 results you want in 60-90 days?
  • Would you like help with that?

How To Run Your 15-Minute Fitness Consultations to Collect Cash Upfront on the Phone

• Assume all consultation attendees are interested in purchasing.
• View consultations as a fitness assessment, focusing on understanding pain points, goals, motivations, and not immediately promoting services.
• Prioritize client needs (80/20 rule).
• Prepare to address objections, collect payment, and onboard clients.
• Call structure:
  • Pre-frame: Briefly define the call's purpose.
  • Pain points: Explore their current challenges.
  • Goals and aspirations: Help visualize ideal outcomes.
  • Consequences of inaction: Address delayed action's potential drawbacks.
  • Testing waters: Gauge commitment level with a scale.
  • Presenting your offer: Articulate service benefits aligned with the client's goals.
  • Dropping the price: Compare your worth to alternatives.
  • Overcoming objections: Resolve concerns.
  • Collecting cash: Secure payment on the phone.
  • Cementing the sale: Acknowledge client feelings and reassure.
  • Onboarding the client: Detail next steps (questionnaires, timelines, expectations).

The Mentorship Blueprint

• Option 1: Do nothing and stay stagnant.
• Option 2: Try independently, potentially failing to fully quit your 9-to-5 job.
• Option 3: Gain mentorship for implementation. The mentorship program:
  • Guarantees a $5,000 per month blueprint.
  • Includes weekly live coaching calls.
  • Provides access to industry trends.
  • Offers a community of online fitness coaches.