Podcast
Questions and Answers
What were the core values on which JetBlue's culture was based?
What were the core values on which JetBlue's culture was based?
- Innovation, competition, profit, and growth
- Honesty, efficiency, affordability, and luxury
- Responsibility, customer service, technology, and sustainability
- Safety, caring, integrity, fun, and passion (correct)
What was one of the challenges JetBlue faced according to Martin St. George?
What was one of the challenges JetBlue faced according to Martin St. George?
- Inability to provide popular amenities like TV screens for every passenger
- Financial losses due to high operating expenses
- Lack of loyal frequent customers
- Misunderstanding of its differentiated product by the wider public (correct)
Why did many passengers not perceive JetBlue as a business airline?
Why did many passengers not perceive JetBlue as a business airline?
- Lack of amenities like TV screens for every passenger
- Due to the lack of frequent flyer mileage program
- Because of JetBlue's tradition of being a low-cost airline and treating everyone equally (correct)
- High ticket prices compared to other business airlines
What was the value proposition for business fliers on JetBlue according to St. George?
What was the value proposition for business fliers on JetBlue according to St. George?
How did non-customers and prospects perceive JetBlue's brand?
How did non-customers and prospects perceive JetBlue's brand?
What concept about JetBlue was not getting through to the public at large according to the text?
What concept about JetBlue was not getting through to the public at large according to the text?
According to Martin St. George, what is the process of going where the customer permissions your brand to go?
According to Martin St. George, what is the process of going where the customer permissions your brand to go?
What is the purpose of the case prepared by Debra Schifrin and Professor Jennifer Aaker?
What is the purpose of the case prepared by Debra Schifrin and Professor Jennifer Aaker?
Where are the publically available cases distributed?
Where are the publically available cases distributed?
What is the requirement before reproducing materials from the publication?
What is the requirement before reproducing materials from the publication?
What prompted JetBlue to start using social media on a large scale?
What prompted JetBlue to start using social media on a large scale?
What did the YouTube videos enable JetBlue to do for the first time?
What did the YouTube videos enable JetBlue to do for the first time?
What did the reach of the YouTube videos prompt JetBlue to develop?
What did the reach of the YouTube videos prompt JetBlue to develop?
Why did JetBlue see the need to engage in two-way communications with customers?
Why did JetBlue see the need to engage in two-way communications with customers?
What prompted JetBlue's large-scale use of social media?
What prompted JetBlue's large-scale use of social media?
How did JetBlue convey its apology to the public?
How did JetBlue convey its apology to the public?
Who delivered an online video apology on behalf of JetBlue?
Who delivered an online video apology on behalf of JetBlue?
What was the financial impact of the operations failure on JetBlue?
What was the financial impact of the operations failure on JetBlue?
