Stakeholders in Tourism and Hospitality

Definition of Tourism Stakeholders

• Include individuals, groups, or organizations with an interest in or affected by the tourism industry.
• Stakeholders can be directly involved or indirectly influenced by tourism activities.

Stakeholder Theory in Tourism and Hospitality

• Organizations must prioritize the interests of all stakeholders over just shareholders.
• Tourism businesses should balance the needs of tourists, employees, local communities, and suppliers.

Stakeholder Analysis in Tourism and Hospitality

• Involves identifying and assessing stakeholder interests, power, and influence.
• Aids in developing strategies and policies to address stakeholders' concerns.

Roles of Stakeholders in Tourism & Hospitality

• Serve as guidelines for product and service providers in the tourism sector.

Government

• Plays a key role in tourism through policy-making and planning at various levels.

Small & Medium Enterprises (SMEs)

• Includes businesses directly related to travel and tourism, such as airlines, travel agencies, restaurants, and hotels.

Non-Governmental Organizations (NGOs)

• Charitable and non-profit organizations involved in the tourism sector, like the Tourism Society and the Travel Foundation.

Tourists

• Central to the tourism and hospitality industry; without tourists, the industry would not exist.
• The industry supports a wide range of suppliers, from manufacturers to farmers.

Employees

• One of the largest stakeholder groups, with the tourism industry employing more people than any other globally.
• Roles include waiters, taxi drivers, catering staff, and customer service representatives.

Education

• Plays a role in tourism by offering courses that include site visits; training enhances employees' skills and knowledge.

Utilities and Infrastructure

• Essential stakeholders providing energy; includes builders, road workers, and engineers maintaining infrastructure.
• Transportation systems, such as airlines and taxis, are crucial for connecting tourism.

Communities

• Critical stakeholders that require tourism organizations to collaborate with local groups.
• Effective tourism management includes community briefings, consultations, and ongoing communication.

Additional Examples of Stakeholders

• Travel Agencies: Assist travelers in planning and booking trips.
• Tour Operators: Organize and package travel services, including transportation and guided tours.
• Airlines: Offer air travel services connecting various destinations.
• Accommodation Providers: Provide diverse lodging options, from hotels to vacation rentals.
• Transportation Services: Include cruise lines, railways, buses, and car rentals for seamless travel.
• Technology Providers: Develop reservation systems, online booking platforms, and travel-related apps for industry efficiency.