Stain-Away Feasibility Study

• The document is a feasibility study on "Stain-Away", a portable stain remover.
• The study was conducted by Devine T Bendanillo, Kyla Jossel P Banaez, Danielle May A Khee, and Juriz Anne V Rosique

Executive Summary

• Stain - Away is a fabric cleaning product that removes stains quickly and effectively, using natural, organic, skin-safe, non-toxic, and eco-friendly ingredients.
• It is manufactured at a partner's residence in Luzville Subdivision, Panacan, Davao City, and sold via online platforms like Shopee, Lazada, Facebook, Instagram, and TikTok.
• The aims to provide easy access through gadgets and the internet.
• The stain remover is packaged in a 20ml marker pen container, available in Lavender, citrus, floral and fruity scents.
• Products are delivered directly to customers for affordability.
• Social media marketing and customer testimonials are used to build brand visibility.
• It will operate Monday to Saturday, 8:00 am to 6:00 pm, with monthly manufacturing for inventory management with strict quality control for high standards.
• It operates as a partnership of four with one general manager, equal profit/loss sharing, and equal capital contribution of Php 37,500 each, totaling Php 150,000.
• It has two operational staff that will be designated for manufacturing and delivery.
• The managing partner receives an additional monthly salary and has duties as quality control and cashier, with outsourced bookkeeping.
• Projected reports for three years overview its finances, showing a 2.28-year payback period and steady revenue increase.
• It contributes to the local economy by creating jobs, promoting waste disposal awareness/recycling, promoting local product/entrepreneur innovation and boosting sales/tax revenue.

Marketing Plan

• The product is a 20ml pen-packaged stain remover for use anytime, anywhere.
• The Philippines' labor force with its high percentage of blue-collar workers faces stain risks.
• Among workers, 63.8% follow grooming standards.
• Davao with its universities, offers career opportunities to youths, 20.73% of ages 15-24.

Target Market

• Medical students in Poblacion district Davao City at the University of the Immaculate Conception Bankerohan Campus, Brokenshire College, and Davao Doctors College.
• There are more females (103) than males (47).
• The largest age group is 18-20 years old (88 respondents) and monthly allowances vary.
• The majority wear white uniforms (65) three days a week; stains affect confidence (81%) and mood (79%).
• Common stains come from food and beverages (43%), most using bleach (49%).
• Most respondents want portable/natural stain removers (85%).
• Potential customers are students in white uniforms three days a week who experience food or beverage stains and prefer natural stain removers.

Demand and Supply Analysis

• Projected Demand (target market population assumption of 10%)

  • 2026 Demand is at 48,116
  • 2027 Demand is at 50,411
  • 2028 Demand is at 52,707

• Projected Supply (5% growth rate assumption)

  • 2026 Supply is at 20,037
  • 2027 Supply is at 21,039
  • 2028 Supply is at 22,091

• Demand and Supply Analysis between 2026-2028

  • 2026 has a Demand of 48,116, Supply of 20,037, D-S Gap of 28,079, Percent of 58.36%.
  • 2027 has a Demand of 50,411, Supply of 21,039, D-S Gap of 29,372, Percent of 58.27%.
  • 2028 has a Demand of 52,707, Supply of 22,091, D-S Gap of 30,616, Percent of 58.09%.

Market Share Computation

• Market share for three years with these years and values:
  • 2026 has the value 4.800 over 20,037 + 4.800, resulting at 19.33%
  • 2027 has the value 5,760 over 21,039 + 5,760, resulting at 21.49%
  • 2028 has the value 6,912 over 22,091 + 6,912, resulting at 23.83%

Projected Sales (Units, Price, Total)

• Month of January
  • Lavender (193,65,12,528)
  • Citrus (72,65,4,682)
  • Floral (115,65,7,466)
  • Fruity (60,65,3,923)
  • Total is set at 440 for product and 28,600 for value
• Month of February
  • Lavender (193,65,12,528)
  • Citrus (72,65,4,682)
  • Floral (115,65,7,466)
  • Fruity (60,65,3,923)
  • Total is set at 440 for product and 28,600 for value
• Month of March
  • Lavender (193,65,12,528)
  • Citrus (72,65,4,682)
  • Floral (115,65,7,466)
  • Fruity (60,65,3,923)
  • Total is set at 440 for product and 28,600 for value
• Month of April
  • Lavender (118,65,7,688)
  • Citrus (44,65,2,873)
  • Floral (70,65,4,582)
  • Fruity (37,65,2,407)
  • Total is set at 280 for product and 17,550 for value
• Month of May
  • Lavender (118,65,7,688)
  • Citrus (44,65,2,873)
  • Floral (70,65,4,582)
  • Fruity (37,65,2,407)
  • Total is set at 280 for product and 17,550 for value
• Month of June
  • Lavender (193,65,12,528)
  • Citrus (72,65,4,682)
  • Floral (115,65,7,466)
  • Fruity (60,65,3,923)
  • Total is set at 440 for product and 28,600 for value
• Month of July
  • Lavender (193,65,12,528)
  • Citrus (72,65,4,682)
  • Floral (115,65,7,466)
  • Fruity (60,65,3,923)
  • Total is set at 440 for product and 28,600 for value
• Month of August
  • Lavender (193,65,12,528)
  • Citrus (72,65,4,682)
  • Floral (115,65,7,466)
  • Fruity (60,65,3,923)
  • Total is set at 440 for product and 28,600 for value
• Month of September
  • Lavender (193,65,12,528)
  • Citrus (72,65,4,682)
  • Floral (115,65,7,466)
  • Fruity (60,65,3,923)
  • Total is set at 440 for product and 28,600 for value
• Month of October
  • Lavender (193,65,12,528)
  • Citrus (72,65,4,682)
  • Floral (115,65,7,466)
  • Fruity (60,65,3,923)
  • Total is set at 440 for product and 28,600 for value
• Month of November
  • Lavender (193,65,12,528)
  • Citrus (72,65,4,682)
  • Floral (115,65,7,466)
  • Fruity (60,65,3,923)
  • Total is set at 440 for product and 28,600 for value
• Month of December
  • Lavender (118,65,7,688)
  • Citrus (44,65,2,873)
  • Floral (70,65,4,582)
  • Fruity (37,65,2,407)
  • Total is set at 280 for product and 17,550 for value

Marketing Program/Strategies

• It will be sold with lavender, citrus, floral, and fruity to provide options for potential customers.
• All 4 scents have the same price point and are designed to be affordable for students.
• A strong social media presence and customer relationships will be utilized.
• Competitive pricing, affordable delivery costs and effective marketing will build customer loyalty.

Competitors

• Tide Pen to Go
  • Tide Pen to Go utilizes social media advertising to create differentiated strategies.
  • With it's established the name it is using social media pages on Facebook, Instagram and Tiktok to showcase the product
• LYY Stain Removing Pen
  • LYY Stain Removing Pen relies on user reviews hosted online on platforms such as Shopee and Lazada.
• Memeng Stain Remover Pen
• Memeng Stain Remover Pen relies on reviews hosted online on platforms such as Shopee and Lazada.
• A competitive pricing strategy and word of mouth advertising will be utilized to compete.

Marketing strategies of Stain Away

• Social media strategies of Instagram, Facebook and Tiktok will be employed, utilizing advertisement features.
• Marketing using relatable trends and memes, with 3 weekly content postings.
• Social media advertising also costs less compared to physical advertising.
• Promotional content will use word of mouth and testimonials to create awareness and effectiveness.
• Competitive pricing will help attract customers to this affordable product.
• Graphic designers will be hired for the logo and packaging.

Marketing/Selling Expenses for 2026 (Year 1)

• Social media boosting on Facebook, Instagram and Tiktok will cost Php 2,500.
• Freelance graphic designers will cost Php 2,000.
• Sticker production will cost Php 3,500.
• Total expenses will cost Php 8,000

Production/Operation Plan

• Stain Away portable stain remover uses eco-friendly and skin-safe materials in a pen rod, in small Luzville Subdivision Panacan Davao City home batches.
• The scents of lavender, citrus, floral, and fruity will be used, the product will be packed into 20ml bottles, and efficient labeling, mixing and packaging will be employed.
• Key ingredients from papaya to vinegar are blended into a stain remover.
• The Production Process Step-by-step is:
  • Weighing and Mixing
  • Ingredients Preparation
  • Pen Rod Filling
  • Assembly and Sealing
  • Product Testing
  • Distribution
  • Packaging
  • Payment collection
  • Storage

Step-by-step production

• Raw materials such as papaya extract, baking soda, and vinegar are inspected for freshness and quality.
• Testing checks for texture, scent, and effectiveness on fabrics for safe products.
• The containers must be sealed and labeled.
• Lastly, stored in temperature-controlled rooms for quality.
• The business guarantees a reliable and high-quality stain remover by adhering to these processes.

Step-by-Step Procedures

• Preparation of Ingredients takes about 5–7 minutes and is done by order makers using Peelers, Mixing Bowls, Strainers, and Cheesecloths.
• Weighing and Mixing takes between 20 minutes-3 hours and is done by order makers using spoons, large ladles and a Panasonic Blender.
• Product Testing takes 15 minutes and is done by order makers using an Imerflex Juicer and Measuring Spoon.
• Filling and Sealing takes 15–30 minutes and is done by order makers using Funnels and Syringes.
• Packaging takes 10–15 minutes and is done by order makers using Shrink Wrap, Stickers, Outer Packing and Labels.
• Storage takes 5–10 minutes and is done by order makers using Gloves, Safety Gear, N95 Masks, and Hairnets.

Online Orders - Operations Procedures

• Depends customer selection, browsing time, product availability.
• Immediate upon request from order-makers, varies by meetup location.
• 3-5 minutes for member collection.

Online Process Steps

• Opening of the online store with Facebook, Instagram, Shopee, Lazada, with smartphones, or internet access depending on customers
• Choosing a product with the help of an online catalog within 3-5 minutes.
• Provide your order and provide your order in about 2-5 minutes with communication from the General Manager.
• Payment and confirmation is about 2-5 minutes handled by the General Manager leading to an online Payment platform
• Product process and packing takes about 5-10 minutes with the help of an order-taker, using packaging materials.
• Arrange delivery with logistics based on the varying location with J&T Express, and Lalamove as couriers.
• Completion of transaction within a few minutes, providing order tracking.
• Update inventory with support of General Manager and inventory Software.

Production Schedule

• Monthly production ensures supply of stain remover pens.

Yearly Production Schedule

• Month of January: 193 Lavender, 72 Citrus, 115 Floral, 60 Fruity
• Month of February: 193 Lavender, 72 Citrus, 115 Floral, 60 Fruity
• Month of March: 193 Lavender, 72 Citrus, 115 Floral, 60 Fruity
• Month of April: 123 Lavender, 46 Citrus, 73 Floral, 38 Fruity
• Month of May: 123 Lavender, 46 Citrus, 73 Floral, 38 Fruity
• Month of June: 193 Lavender, 72 Citrus, 115 Floral, 60 Fruity
• Month of July: 193 Lavender, 72 Citrus, 115 Floral, 60 Fruity
• Month of August: 193 Lavender, 72 Citrus, 115 Floral, 60 Fruity
• Month of September: 193 Lavender, 72 Citrus, 115 Floral, 60 Fruity
• Month of October: 193 Lavender, 72 Citrus, 115 Floral, 60 Fruity
• Month of November: 193 Lavender, 72 Citrus, 115 Floral, 60 Fruity
• Month of December: 123 Lavender, 46 Citrus, 73 Floral, 38 Fruity

Labour Requirements

• Order takers (marketing and sales officer) and sales assistant/delivery man (distributor) positions must be allocated.
• The General manager acts as the cashier, distributors manage the timely and secure delivery of products to retailers and customers.

Raw Materials

• The business is offering the following resources:
• 100 Kilograms Unripe Papaya at Php3,000
• 40 Kilograms Baking Soda at Php 4,000
• 1L (8 pcs) White Vinegar at Php 944.
• 80 Kilograms Calamansi at Php 2,400
• 100 ML Scented Oil at Php 12,250
• Total is currently costing Php 22,594

Raw Materials

• Luzville Subdivision in Panacan, Davao City is the proposed facility, with the location near the Sasa Public Market.
• This enables easy access to raw material resources

Plant Layout

• Essential rooms for production, quality control, and personnel needs

The Waste Disposal system adheres to proper management and compliance, and recycles:

• The Organic waste will be composted(e.g. unripe papaya).

• Refillable paint pens will further promote and reduce single-use plastics. Non-recyclables will be properly segregated following local waste management.

• Proper training and storage will reduce waste pollution

• Strict management and procedures are to be ensured during every processing stage.

• Precisions, batch visual and functional testing and temperature are monitored.

Management and Organization Plan

• With Stain Away Portable Stain Remover's legal structure of a partnership, the company will distribute ownership and financial responsibilities.
• The management partner will receive 10% of the profits.
• The organization chart shows the roles and process and flow of company sectors.

Organizational Qualification

• Strong leadership skills and business experience are very useful to the manager.
• Raw material control, attention to safety as well as previous product experience are all positives for other roles. Safety skills can prove vital and reduce harm.

Office Equipment

• Purchase the "Lenovo ThinkPad X270" laptop for Php 10,300 to manage office operations

Gantt Chart of Activities

• Timeline showing various key activities from Business Conceptualization to the Start of Business Operation.

Administrative Expenses

• Financial breakdown is as follows:
  • Utilities/salaries in range of 22,000/134,00
  • Marketing and repair at 8,000/2,000.
  • Oil, licenses, fees and tax in range of 7000/44000