32 Questions
What was the research question of Staats (2004) study?
To examine the effects of participation in the EcoTeam Program (ETP) on changes in household behavior and environmental resources
What was the method used in Staats (2004) study to collect data?
Administering questionnaires at three different time points
What were the hypothesized effects of participation in the EcoTeam Program (ETP)?
Significant changes in pro-environmental household behaviors and environmental resource use
How was the data collected in Staats (2004) study analyzed?
Using hierarchical regression analysis
What did the study aim to investigate regarding the EcoTeam Program (ETP)?
Whether the information, feedback, and social influence from the ETP increased the strength of intentions to explain behavior change
What were the measures assessed during three 2-week periods at T0, T1, and T2?
Environmental resource use
What was the primary finding related to the EcoTeam Program (ETP) participation?
ETP increased the strength of intentions to explain behavior change
What was the main factor that influenced behavior change in the EcoTeam Program (ETP)?
Feedback from the ETP
What was the key element of the ETP that was identified as influencing behavior change the most?
Social influence
What did the study aim to test the effect of competition on?
Sustainable grocery shopping, donations to WWF, and recycling behavior
How was sustainable behavior measured in the study?
Through a shopping task, donation task, and recycling behavior
What was the impact of competition on sustainable behavior?
Participants in the competition condition exhibited higher levels of sustainable behavior
What was found to moderate the effect of competition on sustainable behavior?
Social Value Orientation (SVO)
Who exhibited higher levels of sustainable behavior in response to competition according to the study?
"Pro-selves"
What was used to categorize participants as pro-selves or pro-socials?
"Social Value Orientation (SVO) score"
"Can competition increase sustainable behavior?" What was the conclusion of the study?
"Competition can increase sustainable behavior"
What was the primary method used in the study by Bansal & Roth (2000)?
Inductive approach
What were the dominant motivations for corporate ecological responsiveness according to the study?
Competitiveness, legitimation, and ecological responsibility
Which contextual dimension refers to the extent to which an ecological issue is recognized and valued by the firm and its stakeholders?
Issue salience
What type of data collection method did the researchers use in the study?
In-depth interviews
Which of the following was NOT identified as a dominant motivation for corporate ecological responsiveness in the study?
Innovation
What was examined through independent coding and agreement between raters in the study?
Validity of differentiating dimensions
What does high field cohesion in an organizational field indicate?
Conformity to industry norms and standards
What is individual concern for the environment positively associated with?
Ecological responsibility and legitimation
According to Kotler (2011), what do sustainable marketers recognize about the earth's resources?
They are finite and fragile
What does LOHAS stand for in the context of sustainable marketing?
Lifestyles Of Health And Sustainability
How might environmentally involved customers react to pricing in sustainable marketing?
They may be willing to pay more for environmentally responsible products
What aspect of promotion is suggested to communicate a commitment to sustainability in sustainable marketing?
Communicating a commitment to sustainability
How does the continued growth of social media impact companies in sustainable marketing?
It reduces negative word of mouth when companies behave irresponsibly
What do marketers need to balance more carefully, according to the conclusions drawn in the text?
Growth goals and sustainability needs
What should companies revise their policies on, as suggested in the text?
Product development, pricing, distribution, and branding
What does the concept of 'finite resources and high environmental costs' emphasize for marketers?
The necessity for minimizing resource use and environmental impacts in marketing practices
Test your understanding of Staats' (2004) study on the effects of participation in the EcoTeam Program (ETP) on changes in household behavior and environmental resources. Explore the impact of information, feedback, and social influence on behavior change.
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