Staats (2004) EcoTeam Program Research

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What was the research question of Staats (2004) study?

To measure the impact of economic factors on household behavior change

To explore the relationship between household behavior and political affiliation

To examine the effects of participation in the EcoTeam Program (ETP) on changes in household behavior and environmental resources (correct)

To investigate the effects of social media on environmental behavior

What was the method used in Staats (2004) study to collect data?

Observing households without their knowledge

Using social media platforms to gather information

Conducting interviews with EcoTeam participants

Administering questionnaires at three different time points (correct)

What were the hypothesized effects of participation in the EcoTeam Program (ETP)?

Decrease in household behavior change and environmental resource use

Increase in wasteful household behaviors

No effect on household behavior or environmental resource use

Significant changes in pro-environmental household behaviors and environmental resource use (correct)

How was the data collected in Staats (2004) study analyzed?

Using hierarchical regression analysis Signup and view all the answers

What did the study aim to investigate regarding the EcoTeam Program (ETP)?

Whether the information, feedback, and social influence from the ETP increased the strength of intentions to explain behavior change Signup and view all the answers

What were the measures assessed during three 2-week periods at T0, T1, and T2?

Environmental resource use Signup and view all the answers

What was the primary finding related to the EcoTeam Program (ETP) participation?

ETP increased the strength of intentions to explain behavior change Signup and view all the answers

What was the main factor that influenced behavior change in the EcoTeam Program (ETP)?

Feedback from the ETP Signup and view all the answers

What was the key element of the ETP that was identified as influencing behavior change the most?

Social influence Signup and view all the answers

What did the study aim to test the effect of competition on?

Sustainable grocery shopping, donations to WWF, and recycling behavior Signup and view all the answers

How was sustainable behavior measured in the study?

Through a shopping task, donation task, and recycling behavior Signup and view all the answers

What was the impact of competition on sustainable behavior?

Participants in the competition condition exhibited higher levels of sustainable behavior Signup and view all the answers

What was found to moderate the effect of competition on sustainable behavior?

Social Value Orientation (SVO) Signup and view all the answers

Who exhibited higher levels of sustainable behavior in response to competition according to the study?

"Pro-selves" Signup and view all the answers

What was used to categorize participants as pro-selves or pro-socials?

"Social Value Orientation (SVO) score" Signup and view all the answers

"Can competition increase sustainable behavior?" What was the conclusion of the study?

"Competition can increase sustainable behavior" Signup and view all the answers

What was the primary method used in the study by Bansal & Roth (2000)?

Inductive approach Signup and view all the answers

What were the dominant motivations for corporate ecological responsiveness according to the study?

Competitiveness, legitimation, and ecological responsibility Signup and view all the answers

Which contextual dimension refers to the extent to which an ecological issue is recognized and valued by the firm and its stakeholders?

Issue salience Signup and view all the answers

What type of data collection method did the researchers use in the study?

In-depth interviews Signup and view all the answers

Which of the following was NOT identified as a dominant motivation for corporate ecological responsiveness in the study?

Innovation Signup and view all the answers

What was examined through independent coding and agreement between raters in the study?

Validity of differentiating dimensions Signup and view all the answers

What does high field cohesion in an organizational field indicate?

Conformity to industry norms and standards Signup and view all the answers

What is individual concern for the environment positively associated with?

Ecological responsibility and legitimation Signup and view all the answers

According to Kotler (2011), what do sustainable marketers recognize about the earth's resources?

They are finite and fragile Signup and view all the answers

What does LOHAS stand for in the context of sustainable marketing?

Lifestyles Of Health And Sustainability Signup and view all the answers

How might environmentally involved customers react to pricing in sustainable marketing?

They may be willing to pay more for environmentally responsible products Signup and view all the answers

What aspect of promotion is suggested to communicate a commitment to sustainability in sustainable marketing?

Communicating a commitment to sustainability Signup and view all the answers

How does the continued growth of social media impact companies in sustainable marketing?

It reduces negative word of mouth when companies behave irresponsibly Signup and view all the answers

What do marketers need to balance more carefully, according to the conclusions drawn in the text?

Growth goals and sustainability needs Signup and view all the answers

What should companies revise their policies on, as suggested in the text?

Product development, pricing, distribution, and branding Signup and view all the answers

What does the concept of 'finite resources and high environmental costs' emphasize for marketers?

The necessity for minimizing resource use and environmental impacts in marketing practices Signup and view all the answers