Questions and Answers
What is Pete Rozelle known for in sports broadcasting?
What significant program did Roone Arledge create in 1970?
Monday Night Football
The Sports Broadcasting Act of 1961 allows teams to face antitrust actions regarding broadcasting rights.
False
The NCAA case against the University of Oklahoma involved restrictions on _____ appearances per season.
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What is a 'Rights Holder' in the context of sports broadcasting?
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What does CPM stand for in broadcasting?
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What employment opportunities are mentioned in the flashcards as evolving with sports broadcasting?
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Study Notes
Pete Rozelle
- Revolutionized NFL broadcasting by pooling regular season and playoff TV rights, selling to the highest bidder.
- Established an equal revenue-sharing model among NFL teams.
- The Sports Broadcasting Act was influenced by antitrust challenges to Rozelle's strategy.
Roone Arledge
- Pioneered the integration of sport and entertainment in broadcasting.
- Launched Monday Night Football in 1970, enhancing viewer engagement.
- Innovated televised Olympics with primetime coverage and distinctive storytelling methods, including "up close & personal" features and the portrayal of emotional moments like "agony of a loss."
Sports Broadcasting Act of 1961
- Provided immunity from antitrust actions for professional sports leagues regarding the collective sale of broadcasting rights.
- Affected sports: football, baseball, hockey, and basketball.
NCAA v. University of Oklahoma
- NCAA imposed regulations on college football broadcast appearances, limiting top teams to two or three national broadcasts annually.
- Oklahoma University (OU) and University of Georgia (UGA) filed an antitrust lawsuit against the NCAA.
- Big Ten and Pac-10 conferences allied with ABC, while other conferences formed the College Football Association (CFA).
Rights Holder
- The individual or organization that legally owns or manages the rights to broadcast a specific event.
CPM
- Information not provided in the text, clarification needed for a complete definition.
Employment Opportunities
- Growing team involvement in self-produced game broadcasts will increase job opportunities in sports broadcasting.
- Understanding the broadcasting industry is crucial for those pursuing careers in sales and marketing.
- Students interested in on-air roles should consider courses in radio, TV production, performance, communications, and journalism.
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Description
Explore key figures and terms that have shaped sport broadcasting with this informative quiz. Learn about influential personalities like Pete Rozelle and Roone Arledge, and understand their contributions to the industry. Ideal for sports enthusiasts and communication students alike.
