Podcast
Questions and Answers
What is the main goal of Emotica's new visual identity?
What is the main goal of Emotica's new visual identity?
- To differentiate the company from other mining companies
- To redesign the company's website and business cards
- To raise the company's profile ahead of an IPO
- To create a coherent visual identity to attract investors (correct)
Where will the new visual identity be used?
Where will the new visual identity be used?
- Only on the company's website
- Only on printed materials and business cards
- On all external corporate communications, including website, printed materials, business cards, and presentations (correct)
- Only in North America and Europe
Who is the target audience for Emotica's new visual identity?
Who is the target audience for Emotica's new visual identity?
- Shareholders and media only
- Bank analysts, media, and other interested parties
- Only potential investors
- All of the above, including shareholders, bank analysts, media, and other interested parties (correct)
What is the company preparing to do ahead of its new visual identity?
What is the company preparing to do ahead of its new visual identity?
What type of company is Emotica?
What type of company is Emotica?
What is the main motivation for creating a new visual identity?
What is the main motivation for creating a new visual identity?
What is the goal of transforming a product's design?
What is the goal of transforming a product's design?
What is the purpose of diagrams in design theory?
What is the purpose of diagrams in design theory?
What is the result of taking a product back to its basic state?
What is the result of taking a product back to its basic state?
What is the approach that Navyblue took in redesigning the packaging for Ian Macleod Distillers' Smokehead Scotch whisky?
What is the approach that Navyblue took in redesigning the packaging for Ian Macleod Distillers' Smokehead Scotch whisky?
What is design thinking primarily focused on?
What is design thinking primarily focused on?
What is the result of a transformation in a product's design?
What is the result of a transformation in a product's design?
What is the primary goal of branding?
What is the primary goal of branding?
What is the role of visual communication in design?
What is the role of visual communication in design?
What method was used to generate ideas for the visual stimulus for the identity?
What method was used to generate ideas for the visual stimulus for the identity?
What was the strongest asset of Sovereign according to the research?
What was the strongest asset of Sovereign according to the research?
What was the central concept of the initial ideas of the design team?
What was the central concept of the initial ideas of the design team?
What was the purpose of the audit of competitors?
What was the purpose of the audit of competitors?
What was the outcome of the web-based search for imagery and icons?
What was the outcome of the web-based search for imagery and icons?
What stage of the design thinking process did the design team make a series of initial sketches?
What stage of the design thinking process did the design team make a series of initial sketches?
What was the goal of the design team?
What was the goal of the design team?
What was the purpose of the interviews and workshops with the client?
What was the purpose of the interviews and workshops with the client?
Study Notes
Research and Planning
- The research included interviews and workshops with the client and regional associations to understand their values and vision for the brand.
- A competitor audit was conducted to analyze the visual world of housing associations.
- The research highlighted Sovereign's ability to balance current customer needs with planning for future customers as its strongest asset.
Design and Ideation
- The design team created initial sketches to explore and develop ideas for a symbol, testing different concepts and treatments.
- The central concept was to plan for today and tomorrow, creating a shape or expression for the group logo and sub-brands.
Project Objectives
- The aim was to produce a new corporate identity reflecting the company's exciting potential.
- The identity needed to resonate with potential investors and differentiate the company from others in the industry.
Identity Requirements
- The visual identity was to be used on all external communications, including the website, printed materials, business cards, and presentations.
- The target audience consisted of shareholders, bank analysts, media, and other interested parties, mainly in North America and Europe.
Design Thinking
- Diagrams add meaning to design thinking theory by illustrating basic principles in action.
- Design thinking involves transformation, which can include substantial qualitative changes, such as redesigning a visual identity or repackaging for new distribution methods.
Case Studies
Ian Macleod Distillers Redesign
- Navyblue redesigned the packaging for Ian Macleod Distillers' Smokehead Scotch whisky, taking a divergent approach.
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Description
This quiz is about a research study conducted for Sovereign Housing Association, involving interviews, workshops, and competitor analysis to understand their values and vision.
