Sociology Chapter 8 Flashcards
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Questions and Answers

Caleb attended a private high school, which gave each student access to a personal laptop and iPhone. Ted attended a poorly funded public school, which had few computers and outdated technology. When Caleb gets to college, he's more prepared than Ted for coursework which includes computer and online material. This occurrence is an example of:

  • Computer lag
  • Digital divide (correct)
  • New media
  • Technological pause
  • E-readiness can be defined as:

    the ability to sort through, interpret, and process digital knowledge.

    Which of the following is an example of planned obsolescence?

  • Sarah's iPod breaks just as the newest iPod Nano is being introduced. (correct)
  • Evangeline refuses to purchase a Droid or an iPhone because her Razor phone has been in perfect shape for the past 6 years.
  • Target offers a 'buy two, get one free' sale on Blue Ray discs.
  • Jerome spills coffee on his MacBook, and it ruins the keyboard.
  • After the floppy disk was introduced, zip drives were invented shortly after, followed quickly by flash drives. This is an example of:

    <p>Evolutionary model of technological change</p> Signup and view all the answers

    The story of a major politician caught in a scandal featured prominently across multiple media outlets is referred to as:

    <p>Homogenization</p> Signup and view all the answers

    The term technological diffusion is defined as:

    <p>The spread of technology across borders.</p> Signup and view all the answers

    Which sociological perspective sees technology and media as tools individuals use to express wealth?

    <p>Symbolic Interactionist</p> Signup and view all the answers

    How has advertising revenue significantly changed in the past few years?

    <p>Cable and online revenue have remained greatly unchanged, while newspaper and magazine advertising revenue have fallen greatly.</p> Signup and view all the answers

    Which of the following is NOT an example of new media?

    <p>Barnes and Noble</p> Signup and view all the answers

    The term media globalization can be defined as:

    <p>The worldwide integration of media through cross-cultural exchange of ideas.</p> Signup and view all the answers

    Susan has the newest Apple devices and always waits in line for new products. Susan is a(n):

    <p>Technophile</p> Signup and view all the answers

    Before the dawn of social media, powerful TV networks and newspapers had great influence over which stories were reported. This is referred to as:

    <p>Gatekeeping</p> Signup and view all the answers

    Which theorist would be most interested in media control and representation?

    <p>A conflict theorist</p> Signup and view all the answers

    What is a negative risk of media globalization?

    <p>Governments censoring information for their benefit.</p> Signup and view all the answers

    The term panoptic surveillance is defined as:

    <p>A form of constant monitoring in which the observation posts are decentralized and the observed is never communicated with directly.</p> Signup and view all the answers

    Tyson becomes concerned with how technology reinforces inequalities among communities. What sociological perspective best fits her concerns?

    <p>Conflict</p> Signup and view all the answers

    The debate about net neutrality consists of two main sides. One of those sides is:

    <p>Those who provide Internet service should be treated as common carriers, legally prohibited from discriminating based on the customer or nature of the goods.</p> Signup and view all the answers

    Today, the majority of mass-media outlets are owned by six corporations. This is a product of ___ .

    <p>Media globalization.</p> Signup and view all the answers

    From the functionalist perspective, which of the following is a function of social media?

    <p>All of the above</p> Signup and view all the answers

    The term cyberfeminism is defined as:

    <p>The application to and promotion of feminism online.</p> Signup and view all the answers

    Study Notes

    Digital Divide and Technology

    • Digital Divide refers to disparities in access to technology, exemplified by Caleb's advantage over Ted due to differing school resources.
    • E-readiness is the capacity to sort, interpret, and process digital information effectively.
    • Planned obsolescence is illustrated when Sarah's iPod fails right as a new model is released.

    Technological Evolution

    • The evolutionary model of technological change is demonstrated by the rapid development from floppy disks to zip drives and flash drives.
    • Technological diffusion describes the spread of technology across geographical borders.
    • Media homogenization occurs when major news stories are uniformly covered across multiple platforms.
    • Recent advertising trends show that while cable and online revenue remain stable, newspaper and magazine revenues have significantly declined.
    • Barnes and Noble is classified as a traditional media outlet, not new media, unlike platforms such as Twitter, Facebook, and Kindle.

    Sociological Perspectives on Technology

    • Symbolic Interactionism views technology as a means for individuals to showcase wealth.
    • Gatekeeping describes the historical control powerful media entities had over news reporting before social media.
    • Conflict theorists focus on media control and representation disparities, particularly regarding race and class.

    Risks and Challenges of Media Globalization

    • A negative consequence of media globalization includes governmental censorship of information to serve their interests.
    • The term panoptic surveillance refers to decentralized monitoring where the observed are unaware of observation.

    Sociological Concerns of Technology

    • Concerns about technology reinforcing inequalities, as seen in Tyson's experience with blocked social media in China, align with the Conflict perspective.

    Internet Regulation Debate

    • The debate on net neutrality includes arguments for treating Internet providers as common carriers to prevent discriminatory practices.
    • Media globalization has led to the consolidation of mass-media ownership into six major corporations.

    Functions and Impact of Social Media

    • Social media serves multiple functional roles, including entertainment, social norms, and significant societal changes, from a functionalist perspective.
    • Cyberfeminism is the advocacy and promotion of feminist principles in the digital realm.

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    Test your understanding of key concepts from Sociology Chapter 8 with these flashcards. Topics covered include the digital divide and its implications on education and technology access. Perfect for reinforcing your knowledge and preparing for exams.

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