Questions and Answers
What is the primary goal of attitude inoculation?
To prepare people to counterargue against persuasive messages
What is the term for the motivation to think and analyze?
Need for cognition
What is the result of exposing people to weak attacks on their attitudes?
They are better equipped to counterargue against stronger attacks
What is the term for reasons why a persuasive message might be wrong?
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What is the purpose of role-playing in inoculating children against peer pressure?
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What is the result of inner-city seventh-graders developing media resistance skills?
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What is the primary purpose of distraction in persuasion?
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What is the term for cues that people use when they are not highly motivated to think deeply about a message?
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What is the result of students making a public commitment about smoking?
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What is the purpose of exposing people to weak attacks on their attitudes in attitude inoculation?
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