Social Presence Theory Flashcards

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Questions and Answers

What does Social Presence Theory suggest about CMC?

It promotes face-to-face interactions.

It eliminates the need for communication.

It deprives users of the sense that another actual person is involved. (correct)

It enhances the sense of presence.

What is Impression Formation?

The composite mental image one person forms of another.

Define Sender in the context of media effects.

Selective self-presentation, where people can create and maintain an overwhelmingly positive expression online.

What does Media Richness Theory purport?

CMC bandwidth is too narrow to convey rich relational messages. Signup and view all the answers

What characterizes an Asynchronous Channel?

A nonsimultaneous medium of communication that individuals can use when they desire. Signup and view all the answers

What is a Self-Fulfilling Prophecy?

A tendency for a person's expectations of others to evoke responses that confirm those expectations. Signup and view all the answers

What is Warranting Value?

A reason to believe that information is accurate, typically because the target cannot manipulate it. Signup and view all the answers

What does the Hyperpersonal Perspective claim?

CMC relationships are often more intimate than those developed with physical presence. Signup and view all the answers

What is meant by Cues Filtered Out?

The lack of nonverbal cues is seen as a fatal flaw for relationship development in CMC. Signup and view all the answers

Define Receiver in terms of media effects.

A perceptual process where individuals observe actions to understand what others are really like. Signup and view all the answers

What does CMC stand for?

Computer-Mediated Communication. Signup and view all the answers

List one critique of Social Presence Theory.

Not testable, cannot test the framework at once. Signup and view all the answers

What does Chronemics study?

The systematic handling of time in interactions with others. Signup and view all the answers

What is Anticipated Future Interaction?

The likelihood of future interaction motivates CMC users to develop a relationship. Signup and view all the answers

What is meant by Extended Time in terms of CMC?

Information is slower via CMC than face-to-face, but relationships formed are not weaker or more fragile. Signup and view all the answers

Define Multimodal in the context of communication.

Using multiple media to maintain a relationship. Signup and view all the answers

What does SIDE refer to?

Social-identity-deindividualization, which is about common interests creating an exaggerated sense of similarity. Signup and view all the answers

Study Notes

Suggests that computer-mediated communication (CMC) lacks the sense of actual presence of another person during interactions.

Impression Formation

The mental image one individual forms of another, influenced by interactions.

Sender

In CMC, people engage in selective self-presentation, projecting an overwhelmingly positive image.
Senders can curate and conform to their desired cyber persona.

Media Richness Theory

Proposes that CMC has a restricted bandwidth, limiting its ability to convey rich relational messages.

Asynchronous Channel

Refers to communication modes that are not simultaneous, allowing users to engage at their convenience.
Users can plan, edit, and contemplate responses more thoroughly than in face-to-face interactions.

Self-Fulfilling Prophecy

An individual's expectations about others can influence reactions that confirm those expectations.
The hyper-positive self-image can prompt responses that reflect this image back to others.

Warranting Value

Represents the credibility of information based on its susceptibility to manipulation.
High warrant signals that the information may seem accurate but could easily be altered; low warrant suggests trustworthiness and stability.

Hyperpersonal Perspective

Claims that CMC interactions can foster deeper intimacy compared to traditional face-to-face relationships.

Cues Filtered Out

Highlights the absence of nonverbal cues as a significant drawback for relationship building through CMC.

Receiver

Involves the process of attribution, where observers interpret actions and attributes of others.
People may create idealized representations of senders based on limited information.

Computer-Mediated Communication (CMC)

Refers to text-based communication methods that omit nonverbal cues.

Critique

Theoretical framework is criticized for being untestable and lacking coherence.
Not everyone possesses the same desire for social affiliation, which can vary individual motivations.

Chronemics

The study of how individuals manage and communicate the concept of time within interactions.

Anticipated Future Interaction

Future engagement prospects can enhance psychological investment, motivating CMC users to build relationships.

Extended Time

While communication may be slower through CMC compared to in-person, the enduring relationships formed remain strong and resilient over time.

Multimodal

Involves the use of various communication media to sustain relationships.

Explores how common interests among individuals can lead to an exaggerated sense of similarity and rapport.

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Description

Explore key concepts related to Social Presence Theory through these flashcards. Each card delves into definitions and important terms that help understand communication in computer-mediated contexts. Ideal for students and enthusiasts of communication theory.