Social Networks and Communication Patterns Quiz

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What does Figure 1.10 depict?

The decline in popularity of MySpace (correct)

The introduction of a new social networking site

The adoption of two popular social media sites

The persistence of established practices over time

Based on the text, why do people become more likely to adopt a new technology as they see more people using it?

Due to the decline of established practices

To challenge the dominance of newer competitors

Based on the direct benefits of adopting the technology

Because they are influenced by the behavior of others (correct)

What is one reason for the cascading adoption of new technologies or services mentioned in the text?

The challenge from established practices

The informational effects of seeing others adopt the technology (correct)

The rapid decline in popularity of the new technology

The decrease in individual incentives

What can cause the fading of established practices over time?

Challenges from newer competitors (D) Signup and view all the answers

Which factor can contribute to a new practice becoming popular, according to the text?

The direct benefits of adopting the practice (B) Signup and view all the answers

In the context of Figure 1.10, what led to MySpace's declining popularity?

The emergence of newer competitors like Facebook (D) Signup and view all the answers

What do networks in the context of trade and economic activity represent?

A system of communication among buyers and sellers (A) Signup and view all the answers

How are the links between countries in a network of international trade represented?

By the total amount of trade of each country (B) Signup and view all the answers

What can be a constraint that limits access between trading participants in markets?

Regulations and institutional restrictions (A) Signup and view all the answers

How can graph theory and game theory be combined to produce richer models of behavior?

By incorporating economic interactions (C) Signup and view all the answers

What is the main advantage of a situation where no individual has an incentive to unilaterally change strategy?

Stability in strategies (A) Signup and view all the answers

Why do some networks form as a result of participants seeking out the best trading partners?

Guided by how highly they value different trading opportunities (A) Signup and view all the answers

What does the author suggest about strong ties in social networks?

They tend to be embedded in tightly-linked regions of the network. (C) Signup and view all the answers

In a professional setting, what does the dichotomy of strong and weak ties suggest?

Finding structural holes between parts of the network that interact very little. (C) Signup and view all the answers

What phenomenon is colloquially known as 'six degrees of separation'?

The ways in which weak ties link distant parts of the world. (C) Signup and view all the answers

How can weak ties in social networks be beneficial?

By acting as 'short-cuts' linking distant parts of the world. (C) Signup and view all the answers

What suggests a strategy for navigating through the social landscape of a large organization?

Finding structural holes between parts of the network with little interaction. (B) Signup and view all the answers

'Latent conflicts are at work' implies what about conflicts within a group?

'Latent conflicts' exist but are not openly expressed or apparent. (A) Signup and view all the answers

What type of clustering is observed in the blogging network described in the text?

Liberal and conservative clusters (A) Signup and view all the answers

In evaluating the quality and relevance of web pages, modern search engines like Google consider the prominence of a web page based on:

Subtle aspects of its position in the network (B) Signup and view all the answers

How do search engines determine the prominence of a web page according to the text?

By considering its position in the network along with link relevance (A) Signup and view all the answers

Why is a page considered more prominent if it receives links from other prominent pages?

Due to a circular notion where prominence is defined in terms of itself (B) Signup and view all the answers

What does the text suggest can resolve the circularity involved in defining prominence based on links?

Careful definitions based on network equilibrium (D) Signup and view all the answers

The interaction between search engines and web page authors is an example of a system where 'connectedness' produces interesting effects at what level?

'Connectedness' at the level of behavior (A) Signup and view all the answers

What does the text suggest about the behavior of individuals in crowded restaurants?

Individuals in crowded restaurants may imitate others' choices due to a lack of genuine information. (A) Signup and view all the answers

In what scenario can information cascades occur according to the text?

When rational individuals choose to abandon their private information and follow a crowd. (D) Signup and view all the answers

Why might individuals imitate the behavior of others according to the text?

When there is a direct benefit from aligning behavior with others. (D) Signup and view all the answers

How do social-networking and media-sharing sites become more valuable according to the text?

By having more people join them. (A) Signup and view all the answers

What does the text imply about the value of YouTube compared to its competitors?

YouTube's value increases as it becomes the most popular video-sharing site. (B) Signup and view all the answers

Why might individuals choose to abandon their private information according to the text?

Because they lack genuine information to base their decisions on. (C) Signup and view all the answers