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Social Networks and Communication Patterns Quiz
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Social Networks and Communication Patterns Quiz

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Questions and Answers

What does Figure 1.10 depict?

  • The decline in popularity of MySpace (correct)
  • The introduction of a new social networking site
  • The adoption of two popular social media sites
  • The persistence of established practices over time
  • Based on the text, why do people become more likely to adopt a new technology as they see more people using it?

  • Due to the decline of established practices
  • To challenge the dominance of newer competitors
  • Based on the direct benefits of adopting the technology
  • Because they are influenced by the behavior of others (correct)
  • What is one reason for the cascading adoption of new technologies or services mentioned in the text?

  • The challenge from established practices
  • The informational effects of seeing others adopt the technology (correct)
  • The rapid decline in popularity of the new technology
  • The decrease in individual incentives
  • What can cause the fading of established practices over time?

    <p>Challenges from newer competitors</p> Signup and view all the answers

    Which factor can contribute to a new practice becoming popular, according to the text?

    <p>The direct benefits of adopting the practice</p> Signup and view all the answers

    In the context of Figure 1.10, what led to MySpace's declining popularity?

    <p>The emergence of newer competitors like Facebook</p> Signup and view all the answers

    What do networks in the context of trade and economic activity represent?

    <p>A system of communication among buyers and sellers</p> Signup and view all the answers

    How are the links between countries in a network of international trade represented?

    <p>By the total amount of trade of each country</p> Signup and view all the answers

    What can be a constraint that limits access between trading participants in markets?

    <p>Regulations and institutional restrictions</p> Signup and view all the answers

    How can graph theory and game theory be combined to produce richer models of behavior?

    <p>By incorporating economic interactions</p> Signup and view all the answers

    What is the main advantage of a situation where no individual has an incentive to unilaterally change strategy?

    <p>Stability in strategies</p> Signup and view all the answers

    Why do some networks form as a result of participants seeking out the best trading partners?

    <p>Guided by how highly they value different trading opportunities</p> Signup and view all the answers

    What does the author suggest about strong ties in social networks?

    <p>They tend to be embedded in tightly-linked regions of the network.</p> Signup and view all the answers

    In a professional setting, what does the dichotomy of strong and weak ties suggest?

    <p>Finding structural holes between parts of the network that interact very little.</p> Signup and view all the answers

    What phenomenon is colloquially known as 'six degrees of separation'?

    <p>The ways in which weak ties link distant parts of the world.</p> Signup and view all the answers

    How can weak ties in social networks be beneficial?

    <p>By acting as 'short-cuts' linking distant parts of the world.</p> Signup and view all the answers

    What suggests a strategy for navigating through the social landscape of a large organization?

    <p>Finding structural holes between parts of the network with little interaction.</p> Signup and view all the answers

    'Latent conflicts are at work' implies what about conflicts within a group?

    <p>'Latent conflicts' exist but are not openly expressed or apparent.</p> Signup and view all the answers

    What type of clustering is observed in the blogging network described in the text?

    <p>Liberal and conservative clusters</p> Signup and view all the answers

    In evaluating the quality and relevance of web pages, modern search engines like Google consider the prominence of a web page based on:

    <p>Subtle aspects of its position in the network</p> Signup and view all the answers

    How do search engines determine the prominence of a web page according to the text?

    <p>By considering its position in the network along with link relevance</p> Signup and view all the answers

    Why is a page considered more prominent if it receives links from other prominent pages?

    <p>Due to a circular notion where prominence is defined in terms of itself</p> Signup and view all the answers

    What does the text suggest can resolve the circularity involved in defining prominence based on links?

    <p>Careful definitions based on network equilibrium</p> Signup and view all the answers

    The interaction between search engines and web page authors is an example of a system where 'connectedness' produces interesting effects at what level?

    <p>'Connectedness' at the level of behavior</p> Signup and view all the answers

    What does the text suggest about the behavior of individuals in crowded restaurants?

    <p>Individuals in crowded restaurants may imitate others' choices due to a lack of genuine information.</p> Signup and view all the answers

    In what scenario can information cascades occur according to the text?

    <p>When rational individuals choose to abandon their private information and follow a crowd.</p> Signup and view all the answers

    Why might individuals imitate the behavior of others according to the text?

    <p>When there is a direct benefit from aligning behavior with others.</p> Signup and view all the answers

    How do social-networking and media-sharing sites become more valuable according to the text?

    <p>By having more people join them.</p> Signup and view all the answers

    What does the text imply about the value of YouTube compared to its competitors?

    <p>YouTube's value increases as it becomes the most popular video-sharing site.</p> Signup and view all the answers

    Why might individuals choose to abandon their private information according to the text?

    <p>Because they lack genuine information to base their decisions on.</p> Signup and view all the answers

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