Podcast
Questions and Answers
The over-55s are the biggest user group on Facebook in the UK.
The over-55s are the biggest user group on Facebook in the UK.
False
Sheila joined Facebook to connect with her friends from school.
Sheila joined Facebook to connect with her friends from school.
False
Children under 17 in the UK are increasing their use of Facebook.
Children under 17 in the UK are increasing their use of Facebook.
False
Chloe's generation is spending more time with their friends in real life.
Chloe's generation is spending more time with their friends in real life.
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Sheila has reduced her social life since joining Facebook.
Sheila has reduced her social life since joining Facebook.
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Peter, 38, has never used a smartphone or laptop.
Peter, 38, has never used a smartphone or laptop.
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There are over 5 million Facebook users aged 55-64 in the UK.
There are over 5 million Facebook users aged 55-64 in the UK.
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Chloe's phone is never out of her sight.
Chloe's phone is never out of her sight.
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Sheila's grandchildren are more likely to use Facebook than Sheila herself.
Sheila's grandchildren are more likely to use Facebook than Sheila herself.
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Peter has two children under the age of 10.
Peter has two children under the age of 10.
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Study Notes
Social Media and Generations
- In the UK, individuals aged 55-64 (3.5 million) and over-65s (2.9 million) are increasingly joining Facebook, soon to become the site's second biggest user group.
Reasons for Social Media Use
- Sheila, 59, joined Facebook to see what her grandchildren are doing, as her daughter posts videos and photos of them.
- Sheila believes social media allows her to see more of her grandchildren's lives than her grandparents did in her childhood.
Teenagers and Social Media
- Children under 17 in the UK are leaving Facebook, with only 2.2 million users under 17.
- Teenagers spend a lot of time on their phones at home, missing out on spending time with friends in real life.
- Chloe, 15, sleeps with her phone, using it as an alarm clock, and checks it before sleeping and upon waking up.
Intergenerational Differences
- Sheila has made contact with old friends from school she hasn't heard from in forty years through Facebook.
- Sheila uses Facebook to arrange meetups with friends all over the country, changing her social life completely.
- Teenagers, on the other hand, are less likely to use Facebook and spend more time on their phones at home.
Parents and Smartphone Addiction
- Peter, 38 and father of two teenagers, recognizes that parents may be responsible for their children's smartphone and social media addiction.
- Peter used to be constantly connected to his phone or laptop, but now removes his SIM card in the evenings and weekends to set a better example for his kids.
Digital Life Trends
- There is a growing trend towards a less digital life, with some individuals seeking a better balance between screen time and quality time with family and friends.
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Description
Explore how different age groups are using social media, from teenagers to seniors. Understand the reasons behind their social media habits and how technology is bridging the generation gap.
