20 Questions
What can travel agents do with negative comments from customers on social media?
Make any needed changes and improvements
What is a benefit of allowing customers to include their comments on a travel agent's social media site?
Immediate feedback on customer experiences
Why is it important for travel professionals to engage customers on social media regularly?
To motivate customers to leave comments and interact
What is the purpose of Twitter for travel agents?
Communicate products, services, and news with short messages
How can social networking sites be useful to travel agencies?
Improve customer service delivery immediately and stay ahead of competitors
What is the primary function of tweet messages in promoting a travel agency's offerings?
To link followers to the travel agent's website, photos, or videos
What distinguishes Facebook pages from Twitter in promoting a travel agency's products and services?
Facebook pages have longer text descriptions of products and services, including videos and photos
What makes Linkedin an ideal social networking site for travel agents?
It is a great 'word-of-mouth tool' for professionals to engage in serious business engagements
What is the main purpose of creating 'pinboards' of images on Pinterest for travel agents?
To offer a visual image for customers to see themselves at a destination or on a trip
How does Instagram benefit travel agents in promoting their offerings?
It allows travel agents to share photos and link them to other social networks
Travel agents can benefit from knowing customer feedback on social media sites
True
Twitter allows users to post and read messages called tweets on their own or other user profiles
True
It is important for travel professionals to engage customers on social media regularly
True
There are hundreds of popular social networking sites worldwide
False
Allowing customers to include their comments on a travel agent's social media site can only have a negative impact
False
Travel agents can create 'pinboards' of images and link these pinboards to other social networking sites such as Facebook.
True
Travel agents are not encouraged to update their LinkedIn site with posts weekly.
False
Facebook pages and profiles tend to be more detailed than Twitter.
True
Instagram allows travel agents to share photos but not link them to other social networks.
False
Twitter tweets can link followers to the business Facebook profile.
True
Test your knowledge on how travel agencies can benefit from customer engagement on social media. Learn about the advantages of receiving real-time feedback and how to improve customer service delivery through social media interactions.
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