Podcast
Questions and Answers
What is the primary reason people conform to group norms according to the social identity perspective?
What is the primary reason people conform to group norms according to the social identity perspective?
What was the approximate conformity rate observed in Asch's original experiment?
What was the approximate conformity rate observed in Asch's original experiment?
Which type of social influence emphasizes the desire to be correct and accurate?
Which type of social influence emphasizes the desire to be correct and accurate?
How does the dual process dependency model of social influence differ from the social identity perspective?
How does the dual process dependency model of social influence differ from the social identity perspective?
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According to the SIDE model, what happens to an individual's focus of identity when they are in a group setting with reduced identifiability?
According to the SIDE model, what happens to an individual's focus of identity when they are in a group setting with reduced identifiability?
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According to the research by Franzen and Mader (2023), how did monetary incentives affect conformity rates?
According to the research by Franzen and Mader (2023), how did monetary incentives affect conformity rates?
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What role does social media play in the context of social influence?
What role does social media play in the context of social influence?
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Which of the following best describes a 'descriptive norm'?
Which of the following best describes a 'descriptive norm'?
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What is a potential explanation for why Asch's findings were successfully replicated without confederates in recent studies?
What is a potential explanation for why Asch's findings were successfully replicated without confederates in recent studies?
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What is the primary reason given for people conforming to viral trends on platforms like TikTok?
What is the primary reason given for people conforming to viral trends on platforms like TikTok?
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Based on Study 2, what is a significant conclusion drawn about the influence of AI-driven social environments on moral decision-making?
Based on Study 2, what is a significant conclusion drawn about the influence of AI-driven social environments on moral decision-making?
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What aspect of influencer culture is described as a significant driver of compliance?
What aspect of influencer culture is described as a significant driver of compliance?
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How do the examples of TikTok trends and influencer marketing differ, in terms of their focus?
How do the examples of TikTok trends and influencer marketing differ, in terms of their focus?
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What is the primary ethical concern raised about the potential impact of algorithmic compliance on online content?
What is the primary ethical concern raised about the potential impact of algorithmic compliance on online content?
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What is the key difference between Milgram's original study and the replication by Burger (2009)?
What is the key difference between Milgram's original study and the replication by Burger (2009)?
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What significant finding emerged from the Milgram replications conducted by Reicher, Haslam, and Smith (2012)?
What significant finding emerged from the Milgram replications conducted by Reicher, Haslam, and Smith (2012)?
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What is a potential limitation of using VR to conduct obedience studies, as discussed in the text?
What is a potential limitation of using VR to conduct obedience studies, as discussed in the text?
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Flashcards
Social Influence
Social Influence
The effect of group behavior on individual choices or beliefs.
Normative Social Influence
Normative Social Influence
Pressure to conform to positive expectations and perceived norms of a group.
Informational Social Influence
Informational Social Influence
Acceptance of information from others to be correct and accurate.
Referent Informational Social Influence
Referent Informational Social Influence
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Descriptive Norms
Descriptive Norms
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Injunctive Norms
Injunctive Norms
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Asch's Conformity Study
Asch's Conformity Study
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Social Media Influence
Social Media Influence
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Electric Shocks Study
Electric Shocks Study
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Agentic State
Agentic State
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Deindividuation
Deindividuation
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Social Identity Theory
Social Identity Theory
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SIDE Model
SIDE Model
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Online Disinhibition
Online Disinhibition
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Private vs. Public Self-Awareness
Private vs. Public Self-Awareness
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Polarization Effects
Polarization Effects
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Contemporary Conformity
Contemporary Conformity
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FOMO
FOMO
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Moral Conformity
Moral Conformity
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Obedience Studies
Obedience Studies
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Experiment Replication
Experiment Replication
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Reciprocity
Reciprocity
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Algorithmic Compliance
Algorithmic Compliance
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Identity-Based Obedience
Identity-Based Obedience
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Study Notes
Social Influence
- Social influence is the process by which individuals are affected by the presence of others
- Normative social influence is pressure to conform to positive expectations and perceived group norms.
- Informational social influence is the desire to be correct and accept information from others.
- Referent informational social influence is a model where people conform to group norms because the group is part of their identity.
- Emergence of social norms provides a framework for behaviour, influenced by descriptive and injunctive norms.
- Asch's research (1951) demonstrated conformity, with an average conformity rate of 35% in a line judgment task.
- Asch's findings hold up even when participants receive payment as indicated in research by Franzen & Mader (2023), with rates around 33% error. Introducing incentives reduced the error rate to 25%, suggesting significant influence within the group. Political opinions also show conformity effects (38%).
Social Media Influence
- Social media platforms facilitate social influence, where people conform to perceived majority opinions to gain acceptance or to avoid criticism.
- This includes influencing via trends, reciprocity, social proof, and scarcity.
- Minority voices are suppressed or amplified by the characteristics of the platform. Fear of cancellation can lead people to conformity.
- Artificial intelligence driven influences on moral decision-making may be similar to human group pressures, altering previously held opinions.
Obedience Studies
- Obedience studies (Milgram, 1965; 1974) investigated the effects of punishment on learning.
- A teacher (naïve participant) administered shocks to a learner (confederate) based on incorrect answers.
- Strikingly, 65% of participants went to the highest shock level (450 volts).
- Burger (2009) and Reicher, Haslam & Smith (2012) replicated the experiments adding new insights and elements such as identifying with leaders and hierarchies, helping to explain real-world forms of compliance.
Contemporary Conformity
- Viral trends on TikTok are an example of how trends create widespread conformity.
- Influencers foster compliance with reciprocity, social proof, and scarcity principles.
- People seek to conform to opinions in groups to gain acceptance, or to avoid disapproval.
- Deindividuation (loss of responsibility and self-consciousness) can also influence behaviours within groups.
Social Identity Theory
- Social identity theory (Tajfel & Turner, 1979; 1986) explains how people conform to group behaviours based on shared identity.
- Online behaviours are influenced by the interaction of identity and social effects. Polarisation can increase alignment within a specific group.
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Description
Explore the fascinating dynamics of social influence in this quiz. From normative and informational influences to key studies like Asch's conformity experiments, test your understanding of how group norms shape behavior. Delve into the implications of these concepts in real-world situations, including political opinions.