Social Campaign Concept Paper

• Planning a social campaign requires preparing a concept paper.
• A concept paper helps experts determine if the project is feasible and significant.

Concept Paper

• A concept paper is a document used to convince potential funders to support a project, program, or service.

Five Elements of a Concept Paper

• Introduction
• Purpose
• Description
• Support
• Contact information

Introduction

• The introduction includes the mission, vision, and a brief overview of the project/campaign.

Purpose

• The purpose explains why the project/campaign is worth the sponsor's time, effort, and money.

Description

• The description provides all necessary information about the project.
• It details the websites or pages to be produced, their purpose, and how they work together.

Support

• The support section includes the project's budget.
• Some concept papers may not specify the amount requested from the sponsor.

Contact Information

• Contact information details how the group can be reached.

SMART Criteria

• Projects must meet the SMART criteria.
• S: Specific
• M: Measurable
• A: Attainable
• R: Realistic
• T: Time-bound

Sample Concept Paper: Education on Wheels

• Project aims to reach out-of-school children and children in government schools living in slums.
• Objective is to provide education to children living below the poverty line in slum areas.
• Introduction of modern and informal education and study aids for children.
• Confer values and morals among children in slums.
• Motive is to educate deprived children in slum areas and raise literacy in these locations.
• The project will enable out-of-school youth to develop their skills.
• It will also include free lectures, seminars, and trainings.
• Project involves gathering children for classes inside a bus in 5 barangays in Panabo City every Saturday in March 2018.
• Attendees will receive free snacks, leaflets, and books during discussions.
• Topics included will be English, Math, Science, Media and Information Literacy, Computer Literacy, and Cybersecurity.
• The project will launch a website (educationonwheels.org) and a Facebook page (@educationonwheels).
• The estimated budget for the project ranges from P75,000 to P100,000, including fare, snacks, papers, and other fees.
• Contact information includes a phone number (0909-123-4987), email ([email protected]), and Facebook page (@educationonwheels).

Activity Assessment Criteria

• Persuasiveness (20 points)
• Content of the Project (20 points)
• Over-all Presentation (10 points)
• Total: 50 points

ICT Project Process

• Planning
• Development
• Release and Promotion
• Maintenance

Planning

• Conceptualizing the project
• Researching available data on the topic
• Setting deadlines and meetings
• Assigning tasks to people
• Finding a web or blog host
• Creating a site map for the website
• Listing applications including web apps
• Securing funding (if applicable)

Development

• Developing the website/page
• Production of images, infographics, etc.

Release and Promotion

• Release the website/page for public view
• Promotion usually starts before the release

Maintenance

• Responding to feedback from visitors and continuing improvements.

Behaviors of People in Social Media

• There are 12 different behaviors in social media according to Rebecca Dye, a social media manager at First Direct.

The 12 Different Behaviors in Social Media

• The Ultras: Check feeds dozens of times a day and admit their obsession; 14% of Facebook users spend at least 2 hours daily on the network.
• The Deniers: Social media does not control their lives but get anxious when unable to access networks; 20% of Facebook users feel anxious if they had to deactivate their accounts.
• The Virgins: Taking first tentative steps in social media; 19% of British people don't use any social networks.
• The Peacocks: Engaged in a popularity contest seeking high numbers of followers, fans, likes, and retweets; 1 out of 10 Twitter users want more followers than friends.
• The Lurkers: Hiding in the shadows of cyberspace and rarely participate themselves; 45% of Facebook users described themselves as "observers".
• The Ranters: Highly opinionated online but mock and mild in face-to-face conversations.
• The Changelings: Adopt a completely new personality online so no one knows their real identities.
• The Ghosts: Create anonymous profiles, for fear of giving out personal information to strangers.
• The Informers: Seek admiration by being the first to share the latest trends with audiences.
• The Approval Seekers: Constantly check feeds and timelines after posting and worry until people respond.
• The Quizzers: Asking questions allow them to start conversations.
• The Dippers: Access their pages infrequently, going days or even weeks without posting.
• Most people display a combination of these personality types and may behave differently on Facebook vs. Twitter.

Assignment

• Create a Facebook page for your social campaign based on the concept paper.