Social and Political Media

• Opportunity refers to circumstances that enable a certain outcome

• Challenges are new, difficult situations demanding significant effort

• Power means the ability to influence the actions of others or events

Social Media

• Social media includes websites enabling social interaction, like networking sites
• Social media platforms provide entertainment and communication
• Social media communication involves audience connection and community engagement
• Social media promotes freedom of expression, communication, and tourism

New political media facilitate exchanging of political content

• Political media enables creating, spreading, and exchanging political content on interactive platforms
• Political media operates around the clock and is impacted by polls
• Political media allows targeting specific demographics and direct engagement with politicians

Social Media

• Social media involves sharing information via devices like tablets, mobiles, or computers
• Social media is a key part of today's society
• Websites facilitate socializing and interacting

Time Depletion

• Social media can be addicting and consumes a lot of time
• One-third of students aged 15-19 spend less time on homework due to social media

Massive Open Online Content

• Massive open online content is online resources available for unlimited participation
• Massive open online content is accessible in an open web forum to anyone

Wearable Technology

• Wearable technology includes electronics worn on the body as accessories or clothing
• Wearable technology connects to the internet, enabling data exchange

Ubiquitous Learning

• Learning can occur anytime, anywhere
• Learning happens through various stimuli, e.g., radio, announcements, conversations
• Society's constant flow of information ensures continuous learning opportunities

Virtual Reality

• Virtual reality fully immerses users in a virtual environment via a head-mounted display

Augmented Reality

• Augmented reality enhances the real world using digital information
• Augmented reality apps on mobile devices offer hands-free benefits in manufacturing, glasses being the best gateways

Mixed Reality

• Mixed reality blends reality and imagination, allowing interaction with both real and virtual elements

Advertising Media

• Advertising media uses various channels for promotions, aiding brands to communicate with customers
• Effective advertising channels can improve sales and customer relationships

Programmatic Advertising

• Programmatic advertising automates ad purchasing and placement using technology
• Programmatic advertising enables targeted reach and cost reduction

Targeted Online Ads

• Targeted ads are served based on user data, like age, location, gender, and browsing history
• Targeted ads are more engaging than traditional ads

Artificial Intelligence

• Artificial intelligence analyzes large data sets
• Artificial intelligence provides insights into consumer behavior and automates advertising tasks

Omnichannel Advertising

• Omnichannel advertising employs consumers channels to reach the consumers, including the internet

Media and Information Literacy (MIL)

• Media and Information Literacy (MIL) is extremely important for people
• Media and Information Literacy (MIL) enables critical thinking

People Media

• People media refers to individuals using mass communication, sharing interest
• People themselves become media through mass communication skills

Pre-Spanish Era

• Pre-Spanish Era knowledge passed through folk media and indigenous methods

Spanish Era

• Spanish Era saw book and newspaper publications advancing revolution cause despite limited education
• Spanish Era's population only had elite spoke Spanish
• Example careers related to Spanish Era media include book/newspaper writers, editors, publishers, copyreaders, and artists

American and Japanese Era

• The American and Japanese Eras media was used as propaganda by groups and governments
• The American and Japanese Eras saw Newspapers, radio, and movies becoming available
• Example careers related to the American and Japanese Eras media include newspaper writers, editors, publishers, copyreaders, and artists

Post War Era

• The Post War Era had flourishing advertising, press freedom, and communication education
• The Post War Era refers to Philippines Journalism era
• Example careers related to the Post War Era media include newspaper writers, editors, publishers, copyreaders, and artists

Martial Law Era

• Martial Law Era the government took over media and the press to manipulate the image of the Marcos family

Post EDSA Era

• The Post EDSA Era brought greater freedom for Philippine media
• The Post EDSA Era gave constitutional recognition of communication in nation-building
• The Post EDSA Era saw press freedom influencing media career expansion

People in Media

• People in media work behind various media forms
• People in media use forms like text, visual, and multimedia

People as Media

• People as media are the medium
• People as media facilitates learning and knowledge transfer

Social Media Relationships

• Social media relationships allow continuous remote communication at lower costs through live streams and picture sharing
• Social media relationships require active engagement, potential exposure of private content, and immediate response expectations

Social Media Diversion and Entertainment

• Social media offers entertainment from busy schedules
• Social media as entertainment and diversion can lead to addiction and time management issues

Social Media Recognition

• Social media offers instant validation through likes
• Social media recognition creates validation needs

Social Media Learning

• Social media provides collaborative learning and accessible resources
• Social media may lack validity, accuracy, and benefits
• Teachers must develop skills for personalized learning

Social Media Career Progression

• Social Media assists with connections and referrals
• Social Media makes it easier to market oneself
• Social Media may blur private and professional boundaries

Information Disorder Syndrome

• The information disorder syndrome shares false information with/without harmful intentions

Information Disorder Syndrome Grades

• Grade 1: Sharing the information without the intention to cause harm
• Grade 2: Sharing information that makes money and or political gain
• Grade 3: Sharing information intends to cause harm

Disinformation

• The disinformation's intent to cause intentional harm for psychological, financial, or political gains

Misinformation

• Misinformation is shared without the intent to deceive or cause harm

Malinformation

• Malinformation is shared to cause harm
• Malinformation can be difficult to verify

Reliable Information

• Reliable information comes from dependable people, sources, or libraries
• Reliable information includes a theory or argument that is well-reasoned using strong evidence from these sources

Reliable Sources Criteria

• An authority should be knowledgeable and have proper credentials like reputable experience
• Accuracy ensures information aligns with reliable knowledge, proper citations, and unbiased context
• Coverage relates to a topic that supports and meets specific needs such as current relevant statistics, graphs, or charts
• Currency relates to constantly evolving topics like technology and medicine, which need sources that remain up to date