31 Questions
What are some of the creative tools available on Snapchat?
Stickers, captions, URLs
Which Snapchat feature allows users to share content with a broader audience?
My Story
What is a way to make your Spotlight stand out on Snapchat?
Present satisfying visuals or ASMR sounds
What is one key element of Snapchat's content strategy?
Post daily and at optimal times
How does Snapchat allow advertisers to target their ads?
Through predefined audiences and demographics
What is one of the advertising goals offered by Snapchat?
Driving Snapchatters to download your app
When going live on TikTok, what is the ideal length for the live stream?
30 minutes
What are some best practices recommended for going live on TikTok?
Use the Q&A feature to enhance audience connections
Which of the following is NOT mentioned as an element of a TikTok video?
The details
What is one of the objectives of TikTok advertising that aims to encourage people to perform a specific action?
Conversions
Which type of TikTok ad format allows viewers to engage with an interactive experience before clicking through to a destination?
Playable Ads
What is one of the components used for TikTok targeting?
User location
What pricing model is used for paying for one thousand impressions in TikTok advertising?
$8 per thousand impressions
Which feature connects creators with their audience by allowing viewers to ask questions directly through the profile page during a live stream?
'Q&A feature'
'Drive growth' on TikTok is achieved by brands through which process?
'Intelligent content discovery'
'Going LIVE – Best Practices' on TikTok recommend leveraging what tool to change voice or enhance sound during a live stream?
'Sound effect tool'
How can Snapchat users make their Spotlight stand out?
Present satisfying visuals or ASMR sounds
What is a key element of Snapchat's content strategy?
Word of mouth: UGC
What is one of the unique features of Snapchat's Lenses?
Creating dynamic filters with facial recognition
What is one way Snapchat advertisers can target their ads?
Using predefined audiences
Which advertising goal is NOT offered by Snapchat?
Drive Snapchatters to visit your website
What is one aspect of Snapchat's ad pricing model?
'Goal-based bidding' allows brands to bid on a specific goal relative to various metrics
What is one key strategy for creating Snapchat content?
'Post daily and at optimal times'
What is the key benefit of leveraging Live Introduction when going live on TikTok?
To share what the live stream is about with viewers
In TikTok advertising, what does oCPM stand for?
Optimized Cost per Mille/Thousand Impressions
What is the purpose of leveraging the 'Live Events' feature on Snapchat?
To schedule, manage, and promote live streams in advance
When it comes to TikTok content strategies, what does 'Capitalizing on trends' entail?
Aligning content with popular trends and challenges
What is the primary focus of 'Smart Targeting' in TikTok advertising?
Targeting specific users based on demographics, interests, and behaviors
What distinguishes 'TopFeed Carousel Ads' as a TikTok advertising format?
Ads combining multiple images or videos to create a carousel effect
'Branded Mission' is an ad format on TikTok aimed at:
Encouraging users to create their own videos based on a brand's mission
'TopView Ad' on TikTok stands out by:
Being displayed at the top of the feed for maximum visibility
Learn about the creative and camera tools, filters, lenses, sounds, features, and ways to share content on Snapchat. Discover how to make your Spotlight stand out and present your unique talents and abilities.
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