Snapchat and Tiktok

What are some of the creative tools available on Snapchat?

Emojis, faceswap, speed filter
Sound effects, voice changer, location filters
Stickers, captions, URLs (correct)
Hashtags, geotags, augmented reality filters

Which Snapchat feature allows users to share content with a broader audience?

Public Story
Snap Map
My Story (correct)
Camera Chat

What is a way to make your Spotlight stand out on Snapchat?

Present satisfying visuals or ASMR sounds (correct)
Use black and white visuals
Include random clips without context
Avoid using music in your snaps

What is one key element of Snapchat's content strategy?

Post daily and at optimal times (A) Signup and view all the answers

How does Snapchat allow advertisers to target their ads?

Through predefined audiences and demographics (A) Signup and view all the answers

What is one of the advertising goals offered by Snapchat?

Driving Snapchatters to download your app (B) Signup and view all the answers

When going live on TikTok, what is the ideal length for the live stream?

30 minutes (B) Signup and view all the answers

What are some best practices recommended for going live on TikTok?

Use the Q&A feature to enhance audience connections (B) Signup and view all the answers

Which of the following is NOT mentioned as an element of a TikTok video?

The details (A) Signup and view all the answers

What is one of the objectives of TikTok advertising that aims to encourage people to perform a specific action?

Conversions (D) Signup and view all the answers

Which type of TikTok ad format allows viewers to engage with an interactive experience before clicking through to a destination?

Playable Ads (A) Signup and view all the answers

What is one of the components used for TikTok targeting?

User location (C) Signup and view all the answers

What pricing model is used for paying for one thousand impressions in TikTok advertising?

$8 per thousand impressions (B) Signup and view all the answers

Which feature connects creators with their audience by allowing viewers to ask questions directly through the profile page during a live stream?

'Q&A feature' (A) Signup and view all the answers

'Drive growth' on TikTok is achieved by brands through which process?

'Intelligent content discovery' (C) Signup and view all the answers

'Going LIVE – Best Practices' on TikTok recommend leveraging what tool to change voice or enhance sound during a live stream?

'Sound effect tool' (B) Signup and view all the answers

How can Snapchat users make their Spotlight stand out?

Present satisfying visuals or ASMR sounds (A) Signup and view all the answers

What is a key element of Snapchat's content strategy?

Word of mouth: UGC (B) Signup and view all the answers

What is one of the unique features of Snapchat's Lenses?

Creating dynamic filters with facial recognition (A) Signup and view all the answers

What is one way Snapchat advertisers can target their ads?

Using predefined audiences (A) Signup and view all the answers

Which advertising goal is NOT offered by Snapchat?

Drive Snapchatters to visit your website (A) Signup and view all the answers

What is one aspect of Snapchat's ad pricing model?

'Goal-based bidding' allows brands to bid on a specific goal relative to various metrics (C) Signup and view all the answers

What is one key strategy for creating Snapchat content?

'Post daily and at optimal times' (D) Signup and view all the answers

What is the key benefit of leveraging Live Introduction when going live on TikTok?

To share what the live stream is about with viewers (C) Signup and view all the answers

In TikTok advertising, what does oCPM stand for?

Optimized Cost per Mille/Thousand Impressions (D) Signup and view all the answers

What is the purpose of leveraging the 'Live Events' feature on Snapchat?

To schedule, manage, and promote live streams in advance (B) Signup and view all the answers

When it comes to TikTok content strategies, what does 'Capitalizing on trends' entail?

Aligning content with popular trends and challenges (A) Signup and view all the answers

What is the primary focus of 'Smart Targeting' in TikTok advertising?

Targeting specific users based on demographics, interests, and behaviors (B) Signup and view all the answers

What distinguishes 'TopFeed Carousel Ads' as a TikTok advertising format?

Ads combining multiple images or videos to create a carousel effect (A) Signup and view all the answers

'Branded Mission' is an ad format on TikTok aimed at:

Encouraging users to create their own videos based on a brand's mission (D) Signup and view all the answers

'TopView Ad' on TikTok stands out by:

Being displayed at the top of the feed for maximum visibility (A) Signup and view all the answers