Podcast
Questions and Answers
What was the news event in the year 2020 that ignited protests for racial justice around the world?
What was the news event in the year 2020 that ignited protests for racial justice around the world?
- The worst economic downturn since the Great Depression
- The COVID-19 pandemic
- The bombing of Pearl Harbor
- The death of George Floyd (correct)
What historical event did media outlets compare 2020 to in terms of global pandemic?
What historical event did media outlets compare 2020 to in terms of global pandemic?
- The Great Depression
- The attack on Pearl Harbor
- The 1918 global pandemic (correct)
- The Black Death
Which of the following is NOT mentioned as a significant news event of 2020?
Which of the following is NOT mentioned as a significant news event of 2020?
- The Presidential election
- A National Political Climate
- Social Justice Protests
- The COVID-19 pandemic
- The Great Depression (correct)
What was one of the major challenges people faced even before the significant events of 2020 occurred?
What was one of the major challenges people faced even before the significant events of 2020 occurred?
What was the main historical comparison used to put the pandemic of 2020 into perspective?
What was the main historical comparison used to put the pandemic of 2020 into perspective?
What is the primary argument of the text?
What is the primary argument of the text?
How did media outlets attempt to help people understand the significance of 2020?
How did media outlets attempt to help people understand the significance of 2020?
Which of the following is NOT mentioned as a comparison used by media outlets to illustrate the significance of 2020?
Which of the following is NOT mentioned as a comparison used by media outlets to illustrate the significance of 2020?
What major factor propelled the shift towards the electronic era of mass communication?
What major factor propelled the shift towards the electronic era of mass communication?
In what decade did the electronic era's dominant medium, television, become widely established?
In what decade did the electronic era's dominant medium, television, become widely established?
Which of these was NOT a key contribution of the telegraph to communication?
Which of these was NOT a key contribution of the telegraph to communication?
What technological development marked the start of the digital era?
What technological development marked the start of the digital era?
What is the primary characteristic of digital communication?
What is the primary characteristic of digital communication?
How did the rise of corporate control impact the electronic era?
How did the rise of corporate control impact the electronic era?
What is the 'mass nation' concept, as described in the text?
What is the 'mass nation' concept, as described in the text?
What era of mass communication is characterized by the rise of Google, Facebook, and Amazon?
What era of mass communication is characterized by the rise of Google, Facebook, and Amazon?
What is the primary difference between the electronic era and the digital era?
What is the primary difference between the electronic era and the digital era?
Which of these is NOT a characteristic of the digital era?
Which of these is NOT a characteristic of the digital era?
How did television news programs impact the understanding of the Vietnam War?
How did television news programs impact the understanding of the Vietnam War?
Which of these is NOT a major change brought about by the digital era?
Which of these is NOT a major change brought about by the digital era?
How did the telegraph impact the flow of information?
How did the telegraph impact the flow of information?
What significant change occurred in the 1970s, related to television viewing?
What significant change occurred in the 1970s, related to television viewing?
Which of the following technological advancements are directly attributed to the development of the telegraph?
Which of the following technological advancements are directly attributed to the development of the telegraph?
What impact did the convergence of visual, aural, and electronic technology have on society?
What impact did the convergence of visual, aural, and electronic technology have on society?
What is the primary shift that marks the beginning of a new communication era?
What is the primary shift that marks the beginning of a new communication era?
What was the primary way communities preserved their knowledge in the oral era?
What was the primary way communities preserved their knowledge in the oral era?
Why did some philosophers in ancient Greece fear the emergence of written communication?
Why did some philosophers in ancient Greece fear the emergence of written communication?
What factor contributed to the centralization of power in the Catholic Church during the written era?
What factor contributed to the centralization of power in the Catholic Church during the written era?
What significant change did Johannes Gutenberg's invention of the printing press introduce?
What significant change did Johannes Gutenberg's invention of the printing press introduce?
How did the printing press impact the cost of books?
How did the printing press impact the cost of books?
What is a notable example of the impact of the printing press on social change in Europe?
What is a notable example of the impact of the printing press on social change in Europe?
How did the printing press contribute to the rise of literacy in the United States?
How did the printing press contribute to the rise of literacy in the United States?
What is the main reason for the rise of individualism in the print era?
What is the main reason for the rise of individualism in the print era?
What major historical event is considered to have had a profound impact on life in Europe and the United States in the 19th century?
What major historical event is considered to have had a profound impact on life in Europe and the United States in the 19th century?
Which of the following statements about the transition between communication eras is TRUE?
Which of the following statements about the transition between communication eras is TRUE?
What is a major concern that arises with the introduction of new communication technologies, as discussed in the text?
What is a major concern that arises with the introduction of new communication technologies, as discussed in the text?
What is the primary factor that contributed to the rise of a middle class business community in the print era?
What is the primary factor that contributed to the rise of a middle class business community in the print era?
Which of the following is NOT a characteristic of the print era?
Which of the following is NOT a characteristic of the print era?
What is the primary catalyst for the rise of a new era of communication?
What is the primary catalyst for the rise of a new era of communication?
What is one potential negative consequence of the shift from oral to written communication, as discussed in the text?
What is one potential negative consequence of the shift from oral to written communication, as discussed in the text?
What primary role do students typically play while using course management sites like Canvas or Blackboard?
What primary role do students typically play while using course management sites like Canvas or Blackboard?
Which of the following best describes the impact of smartphones on media consumption?
Which of the following best describes the impact of smartphones on media consumption?
What is a noted consequence of media multitasking according to critics?
What is a noted consequence of media multitasking according to critics?
Which role reflects the interactions a person can have with media beyond consumption?
Which role reflects the interactions a person can have with media beyond consumption?
What is one function of course management systems like Canvas or Blackboard besides communication?
What is one function of course management systems like Canvas or Blackboard besides communication?
What aspect of the media environment allows for new forms of community interaction?
What aspect of the media environment allows for new forms of community interaction?
How do smartphones contribute to modern society's navigation of the media environment?
How do smartphones contribute to modern society's navigation of the media environment?
What is one characteristic of the digital ecosystem mentioned in the content?
What is one characteristic of the digital ecosystem mentioned in the content?
Why is it increasingly difficult to analyze media texts in today's environment?
Why is it increasingly difficult to analyze media texts in today's environment?
Which of the following is NOT a tool typically found on smartphones?
Which of the following is NOT a tool typically found on smartphones?
What term best describes the emerging challenges of combining media experiences?
What term best describes the emerging challenges of combining media experiences?
What is the importance of thinking broadly about the term media in the digital era?
What is the importance of thinking broadly about the term media in the digital era?
How do critics view the effect of media multitasking on students’ homework habits?
How do critics view the effect of media multitasking on students’ homework habits?
Which role allows individuals to create and share media content with large audiences?
Which role allows individuals to create and share media content with large audiences?
What is a common goal among social media influencers?
What is a common goal among social media influencers?
Why is it important to acknowledge historical decisions in media?
Why is it important to acknowledge historical decisions in media?
What can create tension between the roles of media producer and media citizen?
What can create tension between the roles of media producer and media citizen?
Which statement about the linear model of mass communication is true?
Which statement about the linear model of mass communication is true?
What role do gatekeepers play in the linear model of mass communication?
What role do gatekeepers play in the linear model of mass communication?
How might historical perspectives influence present-day media consumption?
How might historical perspectives influence present-day media consumption?
Which is a responsibility of media citizens in a democratic society?
Which is a responsibility of media citizens in a democratic society?
In what way can media producers benefit from their experiences as media consumers?
In what way can media producers benefit from their experiences as media consumers?
What implication arises from the porous boundary between amateur and professional media producers?
What implication arises from the porous boundary between amateur and professional media producers?
Which challenge is faced by professional media producers regarding their values?
Which challenge is faced by professional media producers regarding their values?
What is one limitation of the linear model of communication?
What is one limitation of the linear model of communication?
What aspect of media consumption can cause feelings of guilt for consumers?
What aspect of media consumption can cause feelings of guilt for consumers?
What fundamental aspect of citizenship is often influenced by media?
What fundamental aspect of citizenship is often influenced by media?
What is the cultural approach to media communication primarily concerned with?
What is the cultural approach to media communication primarily concerned with?
Which of the following components is NOT part of the cultural approach framework?
Which of the following components is NOT part of the cultural approach framework?
What aspect of the Black Panther film is primarily studied in relation to media texts?
What aspect of the Black Panther film is primarily studied in relation to media texts?
How does a cultural approach to media communication view technologies?
How does a cultural approach to media communication view technologies?
What responsibility does Black Panther explore according to its central theme?
What responsibility does Black Panther explore according to its central theme?
Which element does the cultural approach identify as providing a framework for analyzing media?
Which element does the cultural approach identify as providing a framework for analyzing media?
What role does the director and writer's background play in Black Panther's production?
What role does the director and writer's background play in Black Panther's production?
In the context of the cultural approach, what can be said about media technologies?
In the context of the cultural approach, what can be said about media technologies?
What is meant by the term 'media texts'?
What is meant by the term 'media texts'?
Which technological innovation notably influenced the rise of TikTok videos?
Which technological innovation notably influenced the rise of TikTok videos?
What does the term 'formal features' refer to in the context of media texts like films?
What does the term 'formal features' refer to in the context of media texts like films?
What effect does the cultural approach promote in analyzing media?
What effect does the cultural approach promote in analyzing media?
What unique aspect does Black Panther highlight through its production?
What unique aspect does Black Panther highlight through its production?
Which element of Black Panther would be analyzed to understand its impact on viewers?
Which element of Black Panther would be analyzed to understand its impact on viewers?
What broader understanding does the term 'politics' imply in relation to media and culture?
What broader understanding does the term 'politics' imply in relation to media and culture?
How do media representations affect societal attitudes?
How do media representations affect societal attitudes?
Which of the following questions is crucial for analyzing media representations?
Which of the following questions is crucial for analyzing media representations?
What role does culture play in the political process?
What role does culture play in the political process?
What is the primary function of storytelling in media?
What is the primary function of storytelling in media?
What potential consequences arise from inadequate media representation?
What potential consequences arise from inadequate media representation?
Which example illustrates the impact of narratives in media?
Which example illustrates the impact of narratives in media?
In what way do media institutions function within society?
In what way do media institutions function within society?
What is a key factor in scrutinizing media texts?
What is a key factor in scrutinizing media texts?
What does the representation of diversity in media, such as in 'Never Have I Ever,' suggest?
What does the representation of diversity in media, such as in 'Never Have I Ever,' suggest?
What is a political consequence when media narratives consistently portray certain groups in specific roles?
What is a political consequence when media narratives consistently portray certain groups in specific roles?
What does media literacy require of consumers?
What does media literacy require of consumers?
What central concept do narratives provide for understanding life experiences?
What central concept do narratives provide for understanding life experiences?
What impact did the financial and technological resources of Disney have on Black Panther's production?
What impact did the financial and technological resources of Disney have on Black Panther's production?
Why was Black Panther considered a risky project for Disney?
Why was Black Panther considered a risky project for Disney?
How do media users interpret texts based on their personal experiences?
How do media users interpret texts based on their personal experiences?
What role did social media play in relation to Black Panther?
What role did social media play in relation to Black Panther?
What does the cultural model of media consumption and production emphasize?
What does the cultural model of media consumption and production emphasize?
What was a significant factor in Disney's decision to produce Black Panther?
What was a significant factor in Disney's decision to produce Black Panther?
How does culture influence media industries and texts?
How does culture influence media industries and texts?
In what context was Black Panther created, according to the cultural approach?
In what context was Black Panther created, according to the cultural approach?
What can we infer about how Black Panther's success might affect future films?
What can we infer about how Black Panther's success might affect future films?
What is one way the comic book industry served Disney in evaluating potential film projects?
What is one way the comic book industry served Disney in evaluating potential film projects?
How did media users respond to their experiences with Black Panther?
How did media users respond to their experiences with Black Panther?
What misconception about media users does the cultural model address?
What misconception about media users does the cultural model address?
What was a challenge Disney faced regarding audience perceptions of Black Panther?
What was a challenge Disney faced regarding audience perceptions of Black Panther?
What shifts in broader social values may have influenced Disney's decision to produce Black Panther?
What shifts in broader social values may have influenced Disney's decision to produce Black Panther?
Which of the following events in 2020 is NOT mentioned in the text as having a significant impact on American society?
Which of the following events in 2020 is NOT mentioned in the text as having a significant impact on American society?
What did many Americans turn to in 2020 to cope with the onslaught of events?
What did many Americans turn to in 2020 to cope with the onslaught of events?
Which of the following is NOT mentioned in the text as a significant piece of media content that gained widespread attention in 2020?
Which of the following is NOT mentioned in the text as a significant piece of media content that gained widespread attention in 2020?
The text suggests that media can serve two contrasting roles. What are these roles?
The text suggests that media can serve two contrasting roles. What are these roles?
The text argues that media plays a crucial role in shaping what two aspects of society?
The text argues that media plays a crucial role in shaping what two aspects of society?
Which of the following is a key concept explored in the text that helps us analyze media critically?
Which of the following is a key concept explored in the text that helps us analyze media critically?
What is the text's primary suggestion for how to better understand the impact of media on our lives?
What is the text's primary suggestion for how to better understand the impact of media on our lives?
What is the main point emphasized by the text regarding the media's coverage of events in 2020?
What is the main point emphasized by the text regarding the media's coverage of events in 2020?
What is the main goal of the critical process for media analysis?
What is the main goal of the critical process for media analysis?
Which of the following is NOT one of the five stages of the critical process, as outlined in the text?
Which of the following is NOT one of the five stages of the critical process, as outlined in the text?
What is the purpose of exploring the relationship between media and culture, according to the text?
What is the purpose of exploring the relationship between media and culture, according to the text?
What is the primary takeaway from the text regarding the evolution of communication?
What is the primary takeaway from the text regarding the evolution of communication?
The text mentions several examples of media content that resonated with people during 2020. What is a common thread that connects these examples?
The text mentions several examples of media content that resonated with people during 2020. What is a common thread that connects these examples?
Which of the following statements BEST summarizes the author's overall viewpoint on the role of media in society?
Which of the following statements BEST summarizes the author's overall viewpoint on the role of media in society?
What is the main purpose of the text, as indicated by the author's use of examples and arguments?
What is the main purpose of the text, as indicated by the author's use of examples and arguments?
What is the average hourly wage for meatpacking workers as mentioned?
What is the average hourly wage for meatpacking workers as mentioned?
Which of the following describes the work environment for meatpacking workers?
Which of the following describes the work environment for meatpacking workers?
How did COVID-19 affect the work conditions in meatpacking plants?
How did COVID-19 affect the work conditions in meatpacking plants?
What was a consequence of the coronavirus outbreak at the Tyson plant?
What was a consequence of the coronavirus outbreak at the Tyson plant?
Which demographic significantly contributes to the workforce at the Tyson plant?
Which demographic significantly contributes to the workforce at the Tyson plant?
What was one of the primary reasons Iowa's governor refused to close the Tyson plant during the pandemic?
What was one of the primary reasons Iowa's governor refused to close the Tyson plant during the pandemic?
How many news stories were reported about meatpacking workers in April 2020?
How many news stories were reported about meatpacking workers in April 2020?
What aspect of the meatpacking industry has generally been underreported?
What aspect of the meatpacking industry has generally been underreported?
Which statement reflects the shift in media coverage about meatpacking during the COVID-19 pandemic?
Which statement reflects the shift in media coverage about meatpacking during the COVID-19 pandemic?
What is one way the community responded to the conditions at the Tyson plant?
What is one way the community responded to the conditions at the Tyson plant?
What significant factor contributed to the diversification of the workforce at the meatpacking plants?
What significant factor contributed to the diversification of the workforce at the meatpacking plants?
What common school demographic was mentioned regarding Waterloo schools?
What common school demographic was mentioned regarding Waterloo schools?
What did the inspections reveal about the condition of the Tyson plant during the pandemic?
What did the inspections reveal about the condition of the Tyson plant during the pandemic?
What role did local journalists play during the crisis at the Tyson plant?
What role did local journalists play during the crisis at the Tyson plant?
What is a key characteristic of the 'niche nation' described in the context?
What is a key characteristic of the 'niche nation' described in the context?
How does the emergence of digital communication alter the ways people engage with media products?
How does the emergence of digital communication alter the ways people engage with media products?
What is the main reason for the shift from a 'mass nation' to a 'niche nation' in media consumption?
What is the main reason for the shift from a 'mass nation' to a 'niche nation' in media consumption?
What is a key factor contributing to a more individualized media experience in the digital era?
What is a key factor contributing to a more individualized media experience in the digital era?
How do digital technologies contribute to a participatory culture?
How do digital technologies contribute to a participatory culture?
What does the term "convergence" refer to in the context of media in the digital era?
What does the term "convergence" refer to in the context of media in the digital era?
What is a significant change in media consumption practices from the pre-digital era to the digital era?
What is a significant change in media consumption practices from the pre-digital era to the digital era?
What is a key characteristic of the media landscape in the digital era, as described in the context?
What is a key characteristic of the media landscape in the digital era, as described in the context?
How has the rise of digital technologies blurred the line between media producers and consumers?
How has the rise of digital technologies blurred the line between media producers and consumers?
What is the impact of the digital transition on the relationship between individuals and the media?
What is the impact of the digital transition on the relationship between individuals and the media?
What is the primary reason for the growing influence of algorithms in media consumption?
What is the primary reason for the growing influence of algorithms in media consumption?
What is a significant consequence of the transition to a 'niche nation' in media consumption?
What is a significant consequence of the transition to a 'niche nation' in media consumption?
What is the concept of 'pull technologies' as described in the context?
What is the concept of 'pull technologies' as described in the context?
Which aspect of the digital era is MOST closely related to the concept of a 'participatory culture'?
Which aspect of the digital era is MOST closely related to the concept of a 'participatory culture'?
What does the example of a household creating separate streaming accounts illustrate?
What does the example of a household creating separate streaming accounts illustrate?
What is the author's main point about the media culture in the digital era?
What is the author's main point about the media culture in the digital era?
What is the primary argument concerning the relationship between media products and a society's values?
What is the primary argument concerning the relationship between media products and a society's values?
What is a key difference between media consumption in the past and today?
What is a key difference between media consumption in the past and today?
What does the example of the image from the movie "Parasite" suggest about cultural values?
What does the example of the image from the movie "Parasite" suggest about cultural values?
What is the primary concern raised by the text regarding the fragmentation of media?
What is the primary concern raised by the text regarding the fragmentation of media?
How does the digital era influence our perception of media?
How does the digital era influence our perception of media?
What are 'affordances' in relation to media technologies?
What are 'affordances' in relation to media technologies?
Which example best illustrates how the distinction between mass communication and interpersonal communication is becoming blurred?
Which example best illustrates how the distinction between mass communication and interpersonal communication is becoming blurred?
Which of the following is NOT a potential benefit of a fragmented media landscape?
Which of the following is NOT a potential benefit of a fragmented media landscape?
What is the significance of the "Digital Era" in the historical development of media and communication?
What is the significance of the "Digital Era" in the historical development of media and communication?
What does the text suggest is a primary function of the media environment from a corporate perspective?
What does the text suggest is a primary function of the media environment from a corporate perspective?
What does the concept of "mass personal communication" signify?
What does the concept of "mass personal communication" signify?
The text refers to "digital air cultures" - what is meant by this term?
The text refers to "digital air cultures" - what is meant by this term?
Which of these is NOT an example of a media product that conveys a society's values?
Which of these is NOT an example of a media product that conveys a society's values?
Which aspect of digital media does the text focus on as a contributing factor to media fragmentation?
Which aspect of digital media does the text focus on as a contributing factor to media fragmentation?
The text mentions "niche cultures" - what does this term refer to?
The text mentions "niche cultures" - what does this term refer to?
What is meant by the statement that culture is a "political process"?
What is meant by the statement that culture is a "political process"?
Which of the following is NOT mentioned as an example of a platform that enables participatory culture?
Which of the following is NOT mentioned as an example of a platform that enables participatory culture?
How does the American ideal of "rugged individualism" manifest in media products?
How does the American ideal of "rugged individualism" manifest in media products?
What is the main takeaway from the discussion of the historical development of media and communication?
What is the main takeaway from the discussion of the historical development of media and communication?
What does the text suggest is a potential consequence of consuming media that reinforces pre-existing differences?
What does the text suggest is a potential consequence of consuming media that reinforces pre-existing differences?
What does the text suggest is the challenge for maintaining a healthy democratic system in a fragmented media environment?
What does the text suggest is the challenge for maintaining a healthy democratic system in a fragmented media environment?
What is a potential drawback of "mass personal communication"?
What is a potential drawback of "mass personal communication"?
Which of the following examples BEST illustrates the concept of media as an "environment"?
Which of the following examples BEST illustrates the concept of media as an "environment"?
How can understanding media technologies be helpful?
How can understanding media technologies be helpful?
Which of the following is NOT a key aspect of culture as defined in the text?
Which of the following is NOT a key aspect of culture as defined in the text?
The text argues that media is not just a channel of communication but a habitat – what does this mean?
The text argues that media is not just a channel of communication but a habitat – what does this mean?
What is the central argument about the role of culture in a society?
What is the central argument about the role of culture in a society?
What does the text suggest is a major function of social media platforms like Facebook?
What does the text suggest is a major function of social media platforms like Facebook?
What is a societal value reflected in the American ideal "rugged individualism"?
What is a societal value reflected in the American ideal "rugged individualism"?
What is the main argument made by the text?
What is the main argument made by the text?
Flashcards
George Floyd Incident
George Floyd Incident
A May 2020 event where a police officer killed George Floyd, leading to global protests for racial justice.
Information Overload
Information Overload
The overwhelming feeling from the high volume and speed of news and information.
COVID-19 Pandemic
COVID-19 Pandemic
A global health crisis that emerged in 2020, affecting economies and lifestyles worldwide.
Cultural Protest Movements
Cultural Protest Movements
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Historical Perspective in Media
Historical Perspective in Media
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Pandemic Comparisons
Pandemic Comparisons
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Political Climate of 2020
Political Climate of 2020
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Media Literacy
Media Literacy
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Black Lives Matter
Black Lives Matter
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George Floyd
George Floyd
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2020 protests
2020 protests
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Pandemic media interest
Pandemic media interest
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Digital revolution
Digital revolution
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Critical process
Critical process
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Cultural impact of media
Cultural impact of media
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Social media memes
Social media memes
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Iowa caucus meltdown
Iowa caucus meltdown
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1619 Project
1619 Project
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Television representation
Television representation
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Escapism media
Escapism media
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Record ballot count
Record ballot count
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Celebrity-driven content
Celebrity-driven content
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Culture
Culture
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Symbol Systems
Symbol Systems
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Media Products
Media Products
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Cultural Values
Cultural Values
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Historical Development of Media
Historical Development of Media
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Oral Era
Oral Era
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Print Era
Print Era
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Electronic Era
Electronic Era
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Digital Era
Digital Era
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Mass Communication
Mass Communication
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Interpersonal Communication
Interpersonal Communication
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Mass Personal Communication
Mass Personal Communication
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Affordances of Technology
Affordances of Technology
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Media Technologies
Media Technologies
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Cultural Expression
Cultural Expression
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Urbanization in 1920s
Urbanization in 1920s
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Telegraph
Telegraph
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Instantaneous Communication
Instantaneous Communication
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News as a Commodity
News as a Commodity
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Transatlantic Cable
Transatlantic Cable
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Wireless Telephony
Wireless Telephony
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Television in the 1950s
Television in the 1950s
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Corporate Control of Media
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Mass Nation
Mass Nation
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Consensus Narratives
Consensus Narratives
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Transistor
Transistor
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Home Computer Ownership
Home Computer Ownership
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Internet Accessibility
Internet Accessibility
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Digital Broadcasting Transition
Digital Broadcasting Transition
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Written Era
Written Era
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Transition from Oral to Written
Transition from Oral to Written
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Power of Communication
Power of Communication
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Gutenberg's Printing Press
Gutenberg's Printing Press
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Impact of the Printing Press
Impact of the Printing Press
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Resistance to Authority
Resistance to Authority
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Spread of Literacy
Spread of Literacy
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Compulsory Education
Compulsory Education
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Focus on Individualism
Focus on Individualism
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Cultural Role of Elders
Cultural Role of Elders
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Technological Unsettling
Technological Unsettling
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Middle Class Growth
Middle Class Growth
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Shifts in Social Power
Shifts in Social Power
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Participatory Culture
Participatory Culture
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Content Producer
Content Producer
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Fragmented Media Landscape
Fragmented Media Landscape
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Niche Cultures
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Democratic Media Culture
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Algorithmic Sorting
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Online Ecosystem
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Media as Environment
Media as Environment
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Data Gathering in Media
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Cultural Values and Media
Cultural Values and Media
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Digital Interactivity
Digital Interactivity
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Tailored Content
Tailored Content
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Ecosystem of Media
Ecosystem of Media
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Digital Communication
Digital Communication
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Media Convergence
Media Convergence
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Encoding
Encoding
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Decoding
Decoding
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Niche Nation
Niche Nation
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Pull Technologies
Pull Technologies
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Digital Content Manipulation
Digital Content Manipulation
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Streaming Services
Streaming Services
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Incompatible Media Formats
Incompatible Media Formats
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Shared Viewing Rituals
Shared Viewing Rituals
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Individualized Media Experiences
Individualized Media Experiences
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Information Revolution
Information Revolution
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Cultural Disconnect
Cultural Disconnect
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Social Media Recommendations
Social Media Recommendations
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Amateur vs. Professional Producers
Amateur vs. Professional Producers
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Media Citizenship
Media Citizenship
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Linear Model of Mass Communication
Linear Model of Mass Communication
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Gatekeepers
Gatekeepers
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Feedback in Communication
Feedback in Communication
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Influence of Media on Society
Influence of Media on Society
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Tensions in Media Roles
Tensions in Media Roles
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Media Consumption
Media Consumption
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Social Media Influencers
Social Media Influencers
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Civic Participation
Civic Participation
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Media Production Challenges
Media Production Challenges
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Media Regulation
Media Regulation
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Cultural Reflection in Media
Cultural Reflection in Media
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Media Industries
Media Industries
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Black Panther's Success
Black Panther's Success
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Cultural Model of Media Users
Cultural Model of Media Users
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Media Users
Media Users
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Interpretation Variation
Interpretation Variation
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Corporate Culture's Influence
Corporate Culture's Influence
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Social Media's Impact
Social Media's Impact
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Cultural Context
Cultural Context
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Character Source
Character Source
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Risk Assessment in Film
Risk Assessment in Film
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Digital Tools for Media Production
Digital Tools for Media Production
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Active Interpretation
Active Interpretation
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Cultural Shifts in Media
Cultural Shifts in Media
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Marvel's Strategic Use of Comics
Marvel's Strategic Use of Comics
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Global Audience Consideration
Global Audience Consideration
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Cultural Approach
Cultural Approach
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Media Texts
Media Texts
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Formal Features
Formal Features
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Black Panther's Narrative
Black Panther's Narrative
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Technological Determinism
Technological Determinism
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Interconnectivity in Media
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Wakanda as Cultural Expression
Wakanda as Cultural Expression
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Influence of Media Technologies
Influence of Media Technologies
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Role of Gatekeepers
Role of Gatekeepers
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Complex Media Relationships
Complex Media Relationships
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Black Panther's Cultural Significance
Black Panther's Cultural Significance
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Active Reception
Active Reception
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Emergence of TikTok
Emergence of TikTok
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Mediated Experiences
Mediated Experiences
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Course Management Sites
Course Management Sites
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Smartphones
Smartphones
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Digital Ecosystem
Digital Ecosystem
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Media Multitasking
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Media Roles
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Media Citizen
Media Citizen
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Virtual Reality
Virtual Reality
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New Media Engagement
New Media Engagement
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Cultural Reflection
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Critical Media Literacy
Critical Media Literacy
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Media Representation
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Cultural Politics
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Narrative in Media
Narrative in Media
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Stereotypes
Stereotypes
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Media Ethics
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Political Consequences of Media
Political Consequences of Media
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Visibility in Media
Visibility in Media
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Power Dynamics in Media
Power Dynamics in Media
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Dominant Narratives
Dominant Narratives
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Diversity in Media
Diversity in Media
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Storytelling Business
Storytelling Business
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Ethical Implications
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Agenda Setting
Agenda Setting
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Gatekeeping
Gatekeeping
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Diversity in Meatpacking
Diversity in Meatpacking
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COVID-19 Impact on Work
COVID-19 Impact on Work
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Plant Closures During COVID-19
Plant Closures During COVID-19
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Invisible Workforce
Invisible Workforce
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Media Attention Surge
Media Attention Surge
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Social Distancing Violations
Social Distancing Violations
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Community Voices in Media
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COVID-19 in Meatpacking
COVID-19 in Meatpacking
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Job Role in Meatpacking
Job Role in Meatpacking
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Impact of Tyson Foods
Impact of Tyson Foods
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Economic Contribution of Meatpacking
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Essential Worker Definition
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Racial and Economic Injustice in COVID-19
Racial and Economic Injustice in COVID-19
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Study Notes
Foreign Media, Culture, and Communication: A Critical Approach
- 2020 as a Seismic Year: 2020 was a pivotal year marked by the COVID-19 pandemic, a severe economic downturn, global social justice protests, a highly polarized political climate, and a contentious presidential election.
- Information Overload: Prior to 2020, Americans already experienced information overload. A Gallup poll revealed widespread anxiety and overwhelm regarding the volume and speed of news.
- Historical Comparisons: Media outlets attempted to put 2020 in context by comparing it to other significant historical events (1918 pandemic, Great Depression, previous racial justice movements, the Black Death).
- Other Significant 2020 Events: Included the Australian and Western US wildfires, the impeachment and acquittal of President Trump, the death of Kobe Bryant, Brexit, the Iowa caucuses, and a record-breaking US presidential election count.
- Public Reactions: Americans responded to the year 2020 with a mix of dread, panic buying, escapism (through entertainment), activism (protests & social media), and increased media communication.
- Media as a Coping Mechanism: People turned to social media for dark humor (e.g., memes) and inspirational content (like Avenue B's "F2020" song on TikTok).
- George Floyd's Murder: Darnella Frazier's video of George Floyd's death ignited widespread protests and served as powerful viral media content.
- Cultural Impact and Engagement: The pandemic spurred renewed interest in movies like "Contagion" and books like Ibram X. Kendi's "How to be an Antiracist," highlighting the issues of race and justice.
- Media and Political Issues: The media, particularly TV and social media, sometimes mishandled complex issues and often focused on trivial, celebrity-driven content.
- Media and Culture: Media helps shape and reflect a society's culture by providing shared values and through narratives embedded in entertainment.
Key Concepts and Critical Process
- Communication, Culture, Media: Defined as channels, environments, and processes of expression impacting individuals, groups, and societies.
- Communication Eras: Historical eras of communication (oral, written, print, electronic, and digital) with overlapping developments, showing how each era built upon the previous one, but also transforming society's power structures.
- Media Literacy: Developing critical consumption and use of media through understanding media construction of meaning.
- Critical Process: Steps to critically analyze media (Description, Analysis, Interpretation, Evaluation, and Engagement).
Understanding Mass Media & Mass Communication
- Culture: Wider concept than art; encompasses beliefs, customs, symbols (including media), and communication methods within a society.
- Media Affordances: Features of media technologies influencing how we communicate, including speed, form, storage capabilities, and one-way or two-way communication.
- Mass Personal Communication: Blending mass and interpersonal communication aspects through digital media (e.g., social media).
- Media in the Oral and Written Eras: Oral traditions were dominant in pre-literate societies. Writing's impact was gradual, sometimes resisted by those in power who controlled its dissemination.
The Print and Electronic Eras
- The Print Era (Gutenberg Press): Invention of the printing press dramatically reduced the cost of books, democratizing knowledge and fostering literacy and individualism. Printing also fuelled social change (religious and political dissent).
- The Electronic Era: Telegraph technology ushered in an era of instantaneous communication separating content from delivery, transforming information into a commodity. Followed by technologies like audio recording, photography, and eventually television, which dramatically altered how individuals and societies consumed and produced media.
- Corporate Control: Large corporations gained control over electronic media due to the high costs of infrastructure. This pattern has continued into the digital era.
- Mass Nation (and shared experience): Electronic media fostered a mass nation, a society with common media experiences (shared movies, shows, etc,)
The Digital Revolution and Convergence
- Digital Revolution: Conversion of information to binary code revolutionized media, altered social structures, and blurred distinctions between mass/interpersonal communication.
- Digital Era Media Impacts: Digital media fundamentally disrupted business models and cultural practices, impacted daily lives, and offered more personalized media experiences.
- Media Convergence: Merging of different media formats (radio, film, etc.) into a single format viewed through a single device.
- Niche Nation: Digital technologies and media strategies created a niche nation wherein diverse groups are connected to each other through more narrow media experiences (based on algorithms, personal interest).
Participatory Culture and Fragmentation
- Participatory Culture: Digital era's ease of content creation and sharing empowered individuals to produce and consume media more personally.
- Fragmentation: The increasing variety and personalization of media content lead to a fragmented society, with consumers accessing and consuming content based on specific niches or subcultures.
The Media Environment
- Media as an Environment: Media is not just a channel, but a complex environment influencing many aspects of everyday life (smartphones, computers, social media, apps, smart devices)
- Media Multitasking: Growing media consumption, particularly in younger generations; often leads to distraction and reduced depth of engagement, while also creating new interaction models.
- Media Roles: Media consumers, producers, and citizens; these roles frequently intersect and create a complex relationship with media in the digital age.
- Media Texts Analysis Tools: Media consumer, media producer, media citizen, history, cultural models and linear model of communication.
Examining Media and Culture Through a Historical Lens
- Connecting Past and Present: Studying history helps understand how current media conditions stem from past choices, encouraging active engagement in shaping the future media landscape.
- Linear Model of Communication: An early model of mass communication highlighting the sender-channel-receiver relationship; useful for understanding basic aspects of mass communication, but it has limitations when applied to the digital environment.
- Cultural Approach to Media: Encompassing five elements (texts, technologies, industries, users, cultural context) in understanding the interactions impacting media consumption and production.
Media Representation and Politics
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Media Representation: The ways media portrays people, communities, events, and institutions; these representations reflect existing power structures and often shape public perceptions.
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Political Analysis: Media/media texts examine issues of power, distribution of resources in a society (broadly conceptualized).
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Politics and Stories: Narrative structures (including stories, good vs evil, etc.) shape public understanding and often reinforce dominant values/ideas, even regarding serious events like pandemics.
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Historical Examples of Media Representations: The book presents several examples to illustrate the concepts it introduces.Â
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