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Questions and Answers
What parts is a sign made up of?
What parts is a sign made up of?
- Expression and Meaning
- Signifier and Signified (correct)
- Signifier, Signified, and Meaning
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What connects signifier and signified?
What connects signifier and signified?
- The decision of the sign users (who can freely express what he or she thinks)
- The cognitive work operated by the sign user (correct)
- The automatic work operated by the code
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What is it that makes a sign user able to establish the proper connections between the signifier and the signified?
What is it that makes a sign user able to establish the proper connections between the signifier and the signified?
- The knowledge of signs
- The ability to manipulate signifiers and signifieds
- The code he or she applies in operating with signs (correct)
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What is a denotation?
What is a denotation?
Denotations typically are:
Denotations typically are:
Connotations are:
Connotations are:
What are the three main types of sign?
What are the three main types of sign?
Match each type of sign to the kind of connection between signifier and signified it is based on
Match each type of sign to the kind of connection between signifier and signified it is based on
Match each picture with the correct type of sign:
Match each picture with the correct type of sign:
In semiotics, what does a text consists of?
In semiotics, what does a text consists of?
Can a narrative contain untold parts?
Can a narrative contain untold parts?
How can a reader fill in the gaps in a story?
How can a reader fill in the gaps in a story?
Who is the model reader?
Who is the model reader?
Match each step of the actantial model with its explanation
Match each step of the actantial model with its explanation
The Object of Value is a precious object that the main character of a narrative pursues.
The Object of Value is a precious object that the main character of a narrative pursues.
What is the plot?
What is the plot?
Plastic and figurative dimensions, proper of visual semiotics, do not correspond respectively to signifier and signified in general semiotics.
Plastic and figurative dimensions, proper of visual semiotics, do not correspond respectively to signifier and signified in general semiotics.
All visual texts (images) do have both a plastic and a figurative dimension.
All visual texts (images) do have both a plastic and a figurative dimension.
How many types of cognitive processes do humans have?
How many types of cognitive processes do humans have?
Which one of the following explanations better describes how perception works?
Which one of the following explanations better describes how perception works?
What are the main Gestalt principles?
What are the main Gestalt principles?
What are the Gestalt principles involved in the stroboscopic phenomenon?
What are the Gestalt principles involved in the stroboscopic phenomenon?
Can figurativeness be nuanced?
Can figurativeness be nuanced?
An image can incorporate a narrative structure.
An image can incorporate a narrative structure.
The aspect of a picture contributes to its narrative structure.
The aspect of a picture contributes to its narrative structure.
Match each word to its correct definition:
Match each word to its correct definition:
In ancient Egyptian culture, artists were encouraged to express themselves as the main objective of art was considered to be self expression.
In ancient Egyptian culture, artists were encouraged to express themselves as the main objective of art was considered to be self expression.
What is the main characteristic of ancient Greek art?
What is the main characteristic of ancient Greek art?
Why in the Myron’s “Discus thrower” is the position of the disc represented the maximum extension?
Why in the Myron’s “Discus thrower” is the position of the disc represented the maximum extension?
What factors contributed to significant advancements in European culture and society, leading to a departure from medieval art and culture?
What factors contributed to significant advancements in European culture and society, leading to a departure from medieval art and culture?
What was the fundamental development that triggered the Renaissance artistic revolution?
What was the fundamental development that triggered the Renaissance artistic revolution?
What factors gave rise to a new approach in art during the Renaissance, aiming to reflect a human-centric understanding of the world achieved through human means, particularly reason, in contrast to knowledge bestowed by God?
What factors gave rise to a new approach in art during the Renaissance, aiming to reflect a human-centric understanding of the world achieved through human means, particularly reason, in contrast to knowledge bestowed by God?
Why did the discovery of Herculaneum and Pompeii contribute to the emergence of Neoclassicism?
Why did the discovery of Herculaneum and Pompeii contribute to the emergence of Neoclassicism?
Which of the following features better describes Neoclassical art?
Which of the following features better describes Neoclassical art?
What historical event primarily sparked the emergence of Romanticism as a reaction to it?
What historical event primarily sparked the emergence of Romanticism as a reaction to it?
What central theme did Romantic art predominantly represent?
What central theme did Romantic art predominantly represent?
What was the primary goal of Impressionist artists in their approach to painting?
What was the primary goal of Impressionist artists in their approach to painting?
What impact did the invention of photography have on the rise of Impressionism?
What impact did the invention of photography have on the rise of Impressionism?
Why did Impressionist artists use complementary colors in their paintings?
Why did Impressionist artists use complementary colors in their paintings?
What characterizes Cubism, an influential art movement of the early 20th century?
What characterizes Cubism, an influential art movement of the early 20th century?
Why did Picasso depict subjects from multiple viewpoints in his Cubist artworks?
Why did Picasso depict subjects from multiple viewpoints in his Cubist artworks?
What was the primary focus of Expressionism, a revolutionary art movement of the early 20th century?
What was the primary focus of Expressionism, a revolutionary art movement of the early 20th century?
Which cultural movement influenced Surrealism the most?
Which cultural movement influenced Surrealism the most?
What were Neoplasticism artists seeking to create through their art?
What were Neoplasticism artists seeking to create through their art?
What quadrant would you classify Neoplasticism in the scheme showing figurative VS non-figurative and symbolic VS evocative artworks?
What quadrant would you classify Neoplasticism in the scheme showing figurative VS non-figurative and symbolic VS evocative artworks?
Choose the correct matching pair for Pollock's painting technique.
Choose the correct matching pair for Pollock's painting technique.
Which artistic technique involves laying large abstract areas of a few shades onto expansive canvases to evoke emotional and contemplative reactions?
Which artistic technique involves laying large abstract areas of a few shades onto expansive canvases to evoke emotional and contemplative reactions?
In Mark Rothko's works, how does the foreground and background interact?
In Mark Rothko's works, how does the foreground and background interact?
What did Pop artists draw inspiration from for their art?
What did Pop artists draw inspiration from for their art?
What techniques did Andy Warhol use in his art that were widely used in advertising?
What techniques did Andy Warhol use in his art that were widely used in advertising?
What is the main characteristic of Hyperrealism art?
What is the main characteristic of Hyperrealism art?
Match each of the two words on the left to one word chosen from the list on the right hand.
Match each of the two words on the left to one word chosen from the list on the right hand.
What distinguishes Semantic Representative from Abstract Representative?
What distinguishes Semantic Representative from Abstract Representative?
What was the self-proclaimed mission of Bauhaus when it was founded in 1919?
What was the self-proclaimed mission of Bauhaus when it was founded in 1919?
Which artistic avant-garde had a significant influence on the formulation of the early Bauhaus aesthetic?
Which artistic avant-garde had a significant influence on the formulation of the early Bauhaus aesthetic?
The emergence of a preference, both in art and design, in the 1920s and 1930s, for geometric-based aesthetics expressed the celebration of rationalism inherent in the new industrial society.
The emergence of a preference, both in art and design, in the 1920s and 1930s, for geometric-based aesthetics expressed the celebration of rationalism inherent in the new industrial society.
What was the key material of Pop design in the 1960s?
What was the key material of Pop design in the 1960s?
Which cluster of adjectives fits Pop design better?
Which cluster of adjectives fits Pop design better?
What does Tech languages express and how?
What does Tech languages express and how?
Postmodern design characterizes for peculiar features such as bright colors, artistic decoration, unbalanced compositions. What signified these did signifiers express?
Postmodern design characterizes for peculiar features such as bright colors, artistic decoration, unbalanced compositions. What signified these did signifiers express?
The furniture element Casablanca designed by Ettore Sottsass in 1981 looks somewhat like a totem. Why's that?
The furniture element Casablanca designed by Ettore Sottsass in 1981 looks somewhat like a totem. Why's that?
What was the purpose of designing objects by braking the archetype of their typology?
What was the purpose of designing objects by braking the archetype of their typology?
Why does the contemporary evolution of Pop language, known as Transitional Objects, shift towards softer and lighter color tones and more abstract (i.e., less defined) representative forms compared to traditional Pop language?
Why does the contemporary evolution of Pop language, known as Transitional Objects, shift towards softer and lighter color tones and more abstract (i.e., less defined) representative forms compared to traditional Pop language?
What are "transitional objects" in the field of child psychology?
What are "transitional objects" in the field of child psychology?
What significant shift in user expectations has the introduction of smartphones strongly contributed to?
What significant shift in user expectations has the introduction of smartphones strongly contributed to?
Referring to the signifier, why has Soft Geometric evolved into Real Toys?
Referring to the signifier, why has Soft Geometric evolved into Real Toys?
Why do many users today appreciate a product aesthetic with an "obvious" constructive logic?
Why do many users today appreciate a product aesthetic with an "obvious" constructive logic?
Which one, among the following aesthetic features, do not belong to the aesthetic definition proper of Obvious Construction design language?
Which one, among the following aesthetic features, do not belong to the aesthetic definition proper of Obvious Construction design language?
Why do many users today seem to appreciate a product aesthetic similar to the graphic design of graphical interfaces?
Why do many users today seem to appreciate a product aesthetic similar to the graphic design of graphical interfaces?
Graphic Blocks applies to the design of material things the same kind of clear-cut shapes and uniform, graphic colors developed for the visual layout of digital interfaces, thus giving objects the same “visual tangibility” as experienced when interacting with digital icons on the phone screen.
Graphic Blocks applies to the design of material things the same kind of clear-cut shapes and uniform, graphic colors developed for the visual layout of digital interfaces, thus giving objects the same “visual tangibility” as experienced when interacting with digital icons on the phone screen.
What is the difference between Organic and Digital Organic?
What is the difference between Organic and Digital Organic?
Digital Organic pieces can be manufactured only by digital fabbrication technologies.
Digital Organic pieces can be manufactured only by digital fabbrication technologies.
Low Res design language consists of the specific contemporary evolution of which main design language?
Low Res design language consists of the specific contemporary evolution of which main design language?
Why is Low Res aesthetic perceived as meaningful by contemporary users?
Why is Low Res aesthetic perceived as meaningful by contemporary users?
The small size of LEDs imposes no formal limitations on the lamp, transforming it into the embodiment of pure, almost abstract technological rationalism.
The small size of LEDs imposes no formal limitations on the lamp, transforming it into the embodiment of pure, almost abstract technological rationalism.
LED technology has removed virtually all structural constraints on lighting products.
LED technology has removed virtually all structural constraints on lighting products.
In what way does the design language of Arts & Witchcrafts incorporate a cognitive metaphor?
In what way does the design language of Arts & Witchcrafts incorporate a cognitive metaphor?
Why digital performances can be compared to magical actions?
Why digital performances can be compared to magical actions?
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Study Notes
Semiotics
- A sign consists of a signifier (the form of the sign) and a signified (the concept or meaning)
- The connection between the signifier and the signified is established by the user
- Denotation is the literal or obvious meaning of a sign
- Connotations are the emotional or cultural associations of a sign
Types of Signs
- Iconic signs: resemble the signified (e.g., a picture of a dog)
- Indexical signs: are causally connected to the signified (e.g., a fingerprint)
- Symbolic signs: have an arbitrary connection to the signified (e.g., the word "dog")
Semiotics in Text and Images
- A text consists of signs that work together to create meaning
- A narrative can contain untold parts that the reader fills in
- The model reader is the ideal reader who understands the text as intended
Visual Semiotics
- Plastic dimension: the visual characteristics of an image (e.g., shape, color)
- Figurative dimension: the meaning or interpretation of an image
- Visual texts can have both a plastic and figurative dimension
Cognitive Processes
- Humans have multiple cognitive processes (e.g., perception, attention)
- Perception is the process of interpreting sensory information
- Gestalt principles: proximity, similarity, continuity, closure, and figure-ground
Ancient and Renaissance Art
- Ancient Egyptian art: focused on self-expression
- Ancient Greek art: characterized by realism and humanism
- Renaissance art: triggered by the rediscovery of classical Greek and Roman art and culture
- Renaissance art: focused on humanism and reason
Art Movements
- Neoclassicism: emerged in response to the discovery of Herculaneum and Pompeii
- Romanticism: emerged as a reaction to the Enlightenment and Industrial Revolution
- Impressionism: focused on capturing light and color
- Cubism: characterized by fragmented forms and multiple viewpoints
- Expressionism: focused on expressing emotions and inner experiences
- Surrealism: influenced by Freudian psychology
- Neoplasticism: sought to create a new, abstract art
- Abstract Expressionism: characterized by large, expressive brushstrokes
- Pop Art: drew inspiration from popular culture and consumerism
Design Movements
- Bauhaus: founded in 1919 with a focus on functional, geometric design
- Pop Design: emerged in the 1960s with a focus on bright colors and playful shapes
- Postmodern Design: characterized by irony, playfulness, and a rejection of modernism
- Tech Languages: express rationality and functionality through geometric shapes
- Soft Geometric: characterized by softer, more rounded shapes
- Obvious Construction: characterized by clear, constructive logic
- Graphic Blocks: applies graphic design principles to material objects
- Digital Organic: combines digital and organic forms
- Low Res: a contemporary design language characterized by simplicity and clarity
Lighting and Technology
- LED technology: has removed structural constraints on lighting products
- LED technology: allows for a focus on pure, abstract technological rationalism
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