Shrinkflation and Easter Eggs

Shrinkflation is when the size or amount of an item is reduced, but it costs the same price, or sometimes more money.

Some popular Easter eggs have risen in price by 50% or more compared to last year.

Chocolate prices are higher on average this year due to a 12.6% increase in the cost of chocolate.

<p>West Africa produces around 70% of the world's cocoa.</p> Signup and view all the answers

<p>Human-induced climate change has made the extreme heat in West Africa 10 times more likely.</p> Signup and view all the answers

<p>The primary cause is the shortage of cocoa due to extreme weather conditions, such as droughts and El Niño, impacting cocoa crops.</p> Signup and view all the answers

<p>The price of a chocolate egg from a supermarket chain increased from £8 to £13, a 62.5% increase.</p> Signup and view all the answers

<p>Mars Wrigley UK stated that reducing the size and raising prices was necessary 'for shoppers to still be able to enjoy their favourite Easter eggs without compromising on quality or taste'.</p> Signup and view all the answers

<p>Nestlé cited 'significant cost increases making it much more expensive to manufacture our products' as the reason for adjusting the weight of some products.</p> Signup and view all the answers

<p>The El Niño weather pattern drives up global temperatures and can lead to extreme weather conditions, impacting the amount of cocoa grown and leading to a shortage.</p> Signup and view all the answers