Podcast
Questions and Answers
What type of information can be found in reports published by trade associations and journals?
What type of information can be found in reports published by trade associations and journals?
Valuable information on markets and trends
What is a key publication that provides a lot of information from various agencies?
What is a key publication that provides a lot of information from various agencies?
Annual Abstract of Statistics
What is the aim of qualitative market research?
What is the aim of qualitative market research?
To find out about the attitudes and opinions of consumers
What type of groups are involved in collecting qualitative market research data?
What type of groups are involved in collecting qualitative market research data?
What can qualitative market research reveal about consumer reactions?
What can qualitative market research reveal about consumer reactions?
What is the main characteristic of quantitative market research data?
What is the main characteristic of quantitative market research data?
How can quantitative market research be used?
How can quantitative market research be used?
What type of research focuses on attitudes and opinions of consumers?
What type of research focuses on attitudes and opinions of consumers?
What is one way in which qualitative and quantitative market research differ?
What is one way in which qualitative and quantitative market research differ?
How can businesses benefit from consumer reactions revealed by qualitative market research?
How can businesses benefit from consumer reactions revealed by qualitative market research?
