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Setting Clear Goals & Targeting Your Audience in Digital Marketing

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Setting Clear Goals & Targeting Your Audience in Digital Marketing

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Questions and Answers

What is the foundational step for any successful digital campaign?

Choosing the right channels

Setting clear goals (correct)

Creating compelling content

Targeting the wrong audience

Why is targeting the right audience important in digital marketing?

To create diverse content

To target a broad spectrum of audiences

To maximize efficiency and minimize wasted resources (correct)

To increase marketing costs

What does content marketing aim to achieve in the tourism industry?

Attracting and retaining a clearly defined audience (correct)

Increasing operational costs

Distracting potential tourists

Limiting tourist engagement

For a fitness apparel brand targeting young adults, what is NOT a relevant psychographic characteristic?

Age range of 50-65 Signup and view all the answers

What is the purpose of leveraging distribution channels in digital marketing?

To deliver compelling content to the target audience Signup and view all the answers

Which step in the digital campaign process involves making sure all efforts are aligned towards achieving specific outcomes?

Setting clear goals Signup and view all the answers

What role does a well-defined goal play in a digital campaign?

Guides all efforts throughout the campaign Signup and view all the answers

Why is it important for a fitness apparel brand to target health-conscious individuals?

They are most likely to convert into customers Signup and view all the answers

What is the primary benefit of targeting young adults for a fitness apparel brand?

Increasing customer base Signup and view all the answers

What is the key outcome of targeting the right audience in digital marketing?

Increasing conversion rate Signup and view all the answers