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Questions and Answers

concerned with getting products and services where they are needed and when they are desired.

Logistics

It involves the integration of information, transportation, inventory, warehousing, material handling, and packaging.

Logistics

It is the process of planning, implementing and controlling the efficient, effective flow and storage of goods, services and related information from the point of origin to the point of consumption

Logistics

It ensures that the required inputs to a value adding process are made available where and when they are needed

<p>Logistics</p> Signup and view all the answers

Logistics is derived from the french word?

<p>logger</p> Signup and view all the answers

This means art of war pertaining to movement and supply of armies

<p>logger</p> Signup and view all the answers

The theoretical development of Logistics was not used until?

<p>1966</p> Signup and view all the answers

Logistics currently cost between ___ of the total cost of an international purchase

<p>10 and 25 percent</p> Signup and view all the answers

Two main phases that are important in the movement of materials

<p>material management and physical distribution</p> Signup and view all the answers

This is the timely movement of raw materials, parts, and supplies

<p>Material Management</p> Signup and view all the answers

This is the movement of the finish products to customers

<p>Physical Distribution</p> Signup and view all the answers

6 operational objectives, which are the primary determinants of logistical performance

<p>rapid response, minimum variance, minimum inventory, movement consolidation, quality, and life-cycle support</p> Signup and view all the answers

the firm's ability to satisfy customer service requirements in a timely manner.

<p>Rapid response</p> Signup and view all the answers

any unexpected event that disrupts system performance

<p>minimum variance</p> Signup and view all the answers

main objective is to commit and have a relative turn velocity.

<p>minimum inventory</p> Signup and view all the answers

activities of logistics

<p>order processing, inventory management, freight transportation</p> Signup and view all the answers

process of estimating the quantity and cost of the products required for a specific health program or service

<p>Quantification</p> Signup and view all the answers

to ensure an uninterrupted supply for the program determining when the products should be procured and distributed

<p>Quantification</p> Signup and view all the answers

The important logistics functional area which is strongly related to physical flow

<p>Warehousing</p> Signup and view all the answers

warehousing, storage, and material handling activities are referred to as?

<p>transportation at zero miles per hour</p> Signup and view all the answers

these are the warehouses owned by the company for their exclusive use

<p>private</p> Signup and view all the answers

warehouses hired from other agencies for storing goods for a specific period

<p>Public warehouses</p> Signup and view all the answers

a specialized form of warehouses managed by third party logistics company

<p>Contract Warehouse</p> Signup and view all the answers

The product, price, promotion, and distribution channels are decisions on the elements of?

<p>Marketing Mix</p> Signup and view all the answers

It is probably the most crucial as the product is the very epitome of marketing planning

<p>product decisions</p> Signup and view all the answers

These focus on establishing a system that, at its basic level, allows customers to gain access and purchase marketer’s product.

<p>Distribution Decisions</p> Signup and view all the answers

an institution through which goods and services are marketed

<p>channel</p> Signup and view all the answers

In order to provide these and other services, channels charge a?

<p>margin</p> Signup and view all the answers

This give place and time utilities to consumers.

<p>Channel</p> Signup and view all the answers

a plan created by the manufacturing department of a company that outlines how the company aims to make its products available to retailers, intermediaries and consumers.

<p>distribution strategy</p> Signup and view all the answers

buy goods from various suppliers and then resell those goods to their commercial customers, either industrial buyers or other resellers such as retailers.

<p>wholesalers</p> Signup and view all the answers

represents other organizations in the sale or purchase of goods or services.

<p>Agent</p> Signup and view all the answers

This agent works for several manufacturers, and concentrates only on selling in an exclusive territory

<p>Manufacturer's Agent</p> Signup and view all the answers

usually represents only one manufacturer and is responsible for full range marketing activities

<p>Sales Agent</p> Signup and view all the answers

these are independent firms whose purpose is to bring buyers and sellers together

<p>Brokers</p> Signup and view all the answers

emerging forms of B2B, internet sites serve the same major function as brokers

<p>E-hubs</p> Signup and view all the answers

sell goods and services directly to final consumers for their personal, non business use.

<p>Resellers</p> Signup and view all the answers

they usually take the title to the goods they carry, their compensation is the margin between what they pay for the merchandise and the prices they charge their customers.

<p>Resellers</p> Signup and view all the answers

these institutions fit the definition of a retailer, but we discuss them separately because they do not have a fixed bricks-and-mortar physical location and most do not enable customers to personally inspect the merchandise or take immediate possession.

<p>non-store retailing</p> Signup and view all the answers

categories of distribution

<p>direct and indirect channels</p> Signup and view all the answers

There are one or more middlemen between the manufacturer and consumers. There is no direct contact between the producers and the customers.

<p>Indirect Channel</p> Signup and view all the answers

Flashcards

Logistics

Getting products and services to needed locations and times.

Logistics Integration

Combining information, transportation, inventory, and warehousing.

Flow and Storage

Managing the flow and storage of goods from origin to consumption.

Value Adding Process

Ensuring inputs are available where and when needed.

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Origin of Logistics

Derived from French 'logger'.

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Logistics Theoretical Development

Became formalized in 1966.

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Logistics Costs

Logistics cost 10-25% of international purchases.

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Material Management

Timely movement of raw materials and supplies.

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Physical Distribution

Movement of finished products to customers.

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Logistical Performance Objectives

Includes rapid response, minimum variance, and others.

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Rapid Response

Ability to satisfy customer needs quickly.

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Minimum Variance

Unexpected events disrupting performance.

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Minimum Inventory

Main objective is to have turn velocity.

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Logistics Activities

Includes order processing, inventory management, and transportation.

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Quantification

Estimating quantity and cost for health programs.

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Warehousing

An area strongly related to physical flow.

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Transportation at Zero Miles

Refers to warehousing, storage, and material handling.

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Private Warehouses

Owned by the company for exclusive use.

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Public Warehouses

Hired for storing goods temporarily.

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Contract Warehouse

Specialized warehouses managed by third-party logistics.

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Marketing Mix

Decisions about product, price, promotion, and distribution.

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Product Decisions

Crucial aspect of marketing planning.

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Distribution Decisions

Establishing access for product purchase.

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Channel

Institution marketing goods and services.

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Channels Margin

Charge a margin for services provided.

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Channel Utilities

Provides place and time utilities to consumers.

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Distribution Strategy

Plan for product availability to retailers and consumers.

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Wholesalers

Buy and resell goods to commercial customers.

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Agent

Represents organizations in sale or purchase.

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Manufacturer's Agent

Works for several manufacturers, selling in a territory.

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Sales Agent

Represents one manufacturer for marketing activities.

Signup and view all the flashcards

Brokers

Independent firms connecting buyers and sellers.

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E-hubs

Emerging B2B forms serving like brokers.

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Resellers

Sell goods directly to final consumers for personal use.

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Non-store Retailing

Institutions without a physical store location.

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Distribution Categories

Includes direct and indirect channels.

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Indirect Channel

Includes middlemen between manufacturer and consumers.

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