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SERP Ads Avoidance Quiz

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Questions and Answers

What is the primary purpose of Google Search ads?

To drive traffic to specific web pages related to targeted keywords (correct)

To retarget users who have previously searched for related terms

To promote awareness for new products and services

To increase brand visibility across various platforms and devices

Which factor is NOT considered in determining the Quality Score for a Google Search ad?

The overall quality and user experience of the landing page

The historical click-through rate of the advertised website

The relevance of the ad to the search query

The maximum cost-per-click (CPC) budget set by the advertiser (correct)

What is the primary advantage of Google Display ads compared to Search ads?

They have a higher reach across various platforms and devices (correct)

They are more cost-effective for driving conversions

They have a higher click-through rate due to their visual nature

They are better at promoting specific web pages for targeted keywords

Which of the following is NOT an example of a Google Display ad format mentioned in the text?

Sponsored search results (D) Signup and view all the answers

According to the cost per lead indicator, which type of Google ad is typically the most expensive?

Search ads (D) Signup and view all the answers

What was the author's first post-college job?

Marketing for a mortgage company (B) Signup and view all the answers

Why did the author develop the habit of avoiding SERP ads?

To save companies money on ad spend (C) Signup and view all the answers

How many different types of Google Ads are there?

9 (C) Signup and view all the answers

Where can the different types of Google Ads appear?

Both on Google properties and third-party partner properties (B) Signup and view all the answers

What is the purpose of the table of contents at the beginning of the text?

To help the reader navigate the content more easily (A) Signup and view all the answers

Study Notes

Google Ad Types

There are nine types of Google Ads: Search, Display, Shopping, Video, App, Discovery, Local Services, Performance Max, and Smart.

Search Ads

Location: Throughout Google Search results
Best for: Promoting webpages related to targeted keywords
Cost per lead: $$$
Key features:
- Text-based ads resembling standard link listings in the SERP
- Include website name, favicon, page title tag, and meta description
- Subject to performance guidelines and Quality Score calculation
- Quality Score factors: maximum cost-per-click (CPC) budget, ad performance, and relevance
- Higher CPC budget increases chances of getting listed as the first post on the page
- Lower Quality Score and low budgets may result in ads being listed lower on the page

Display Ads

Location: On millions of webpages, apps, and Google properties in the Display network
Best for: Building awareness to new markets across content formats
Cost per lead: $$
Key features:
- Visual advertisements across multiple devices and locations
- Run on the Display network, which spans tens of millions of apps and websites
- Cover Google properties like Gmail and YouTube
- Can show up as banner ads

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Description

Test your knowledge and habits regarding search engine results page (SERP) ads, and see if you share the same avoidance behavior as the writer's. Find out if you are naturally inclined to overlook paid ads and gravitate towards organic search results.